A virtual Convention on Students’ Quality Circles
Case Studies 5.1 London Web Summit
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- 5.2 Tomorrow’s Web
- 5.3 Learning from the cases
5.0 Case Studies5.1 London Web SummitLondon Web Summit is an event for web professionals, with speakers from established technology companies, venture capital firms and startups including Google, Skype, Fab, Menlo Ventures, TechCrunch, PayPal, Blackberry and many more. The event attracted 1,000 attendees for the one-day event (Web Summit, 2012). The event consisted of three stages, the main stage with capacity for 750 attendees, the digital stage, which held 250 people and the startup stage, which was capable of holding 100 people. Each stage had a full day of keynote speakers and panel discussions, which included question and answer sessions. The event did not have any workshop style sessions; hence there is no ability to research how these sessions could be represented from this case. Figure Livestream Streaming Desk The main stage was recorded in video format and broadcast live using Livestream services. Livestream offers, “turn key on-site camera and production services, from single camera web-chats to high-profile multi-camera shows. Livestream have the expertise and equipment to bring any event to life” (Livestream, 2012). 
The main stage was broadcast live from the event, attracting 2,000 online followers, which is double the amount of physical attendees (Web Summit Livestream, 2012). Livestream were responsible for rigging, filming, editing and broadcasting the entire day’s event. Using a professional service to film and broadcast dramatically increases the quality of the events online presence, which helped it to attract such a high number of online followers to the video service. London Web Summit also offered high quality real-time news updates using Twitter and Tumblr. Twitter offered a “one stop shop for all things London Web Summit.” (Web Summit Twitter, 2012) Providing a constant stream of updates which the organisers used to relay what was happening at the event and broadcast headlines of what was being said by the speakers. Twitter provides a tried and tested method of communicating short bursts of information from conferences. The organisers used the hashtag #LWS to keep track of the tweets which attendees and people watching online were saying during the event. Twitter was also used as a method of informing attendees about what was happening at the venue. As the conference had three stages running simultaneously, Twitter proved to be very effective in keeping attendees up to date, and ensure they were not missing anything. Tumblr was used as a blogging platform to offer more extensive updates and news of the discussions taking place at the Web Summit (Web Summit Tumblr, 2012). The organisers planned to write more in-depth analysis of what has being discussed on each of the stages, providing a resource for future reference. Unfortunately they did not have enough people on hand to write in-depth pieces from all stages, resulting in Tumblr being used more as an extension to Twitter, simply providing headlines and photographs. London Web Summit allocated three people to run the social media streams at the conference. However they found they simply did not have time to write as much as was required to make the blog work as an in-depth review resource. 5.2 Tomorrow’s WebFigure Tomorrow's Web Livestream Tomorrow’s Web is a “meetup for creative geeks and techies who like building or creating things for the web (Tomorrow’s Web Eventbrite, 2012). The event is of a smaller scale to that of London Web Summit. Attracting around 150 physical attendees to the one day event, Tomorrow’s Web is much more targeted towards a younger age range, however it still offers in-depth and thought provoking keynotes from many well know figures. 
Hosted at a smaller venue, the organisers recognise that having a strong online presence during and after the event is the key to expanding and attracting more physical visitors each year. In previous years the organisers have made use of several social media services to aid in broadcasting the event. These include: Facebook, Twitter, Tumblr and Vimeo. The 2012 meetup however made use of a new service provided by Livestream, which combines the services from Twitter, Tumblr, and Vimeo. The ‘New’ service not only provides a live video feed of the event, but also allows the organisers to post text and image updates in a timeline below the live video feed. Once the event is finished a copy of all video, text and images which have been posted, are stored in one place with no additional work required by the event staff. A screen shot of this service is shown in fig 4. In addition to the Livestream New service Tomorrow’s Web also used Twitter as a standalone product to communicate messages out to people unable to join the conference in person. Using the hash tag #twmeetup the organisers, event attendees and virtual attendees were immersed in conversations whilst the keynote presentations were taking place. Furthermore by utilising the hash tag capabilities on Twitter organisers could keep track of the conversations taking place about their event. 5.3 Learning from the casesFollowing examination of the London Web Summit and Tomorrow’s Web conference, a number of key conclusions can be drawn upon to aid in the technological selection process for the 2014 Convention. Concluding the author’s research, and the specific cases reviewed, Livestream stood out as the best option for live streaming events to a wide audience. However the technology is limited, in that it can only work one way. Two-way communication is not possible with Livestream, implying that the technology will be not suitable for the workshop track of the 2014 convention, but has the functionality required for the keynote track. Livestream New, the service that can accompany the live video streaming works well for small-scale events. However it is limited, as content cannot be organised logically and only appears in one stream. In a multi-track conference, this is likely to confuse virtual attendees. Therefore Livestream New is not advisable for the 2014 convention. Twitter was extensively used by both London Web Summit and Tomorrow’s Web. Research indicated the system offers fantastic capabilities for the organisers to broadcast messages to the world, whilst also allowing attendees to quickly respond and comment. Twitter is advantageous in comparison with other forms of comment and debate systems as it has extremely strong mobile capabilities. Being mobile is key: it allows for the physical attendees to easily communicate what is happening at the event whilst partaking in a workshop or keynote, eliminating the need for desktop or laptop computers. This will greatly increase the amount of online activity surrounding the event. Furthermore it has been established that many developing countries have little access to desktop computers, however do have access to smartphones capable of powering Twitter and other mobile web services. Tumblr is a popular blogging platform which lends itself well for conference blogging. The ability to have multiple people posting text, images and video at the same time makes for a perfect fit with a multi-track event. Furthermore the tagging capabilities built into Tumblr further increases its suitability for multi track conferences. Tumblr also offers exceptionally strong mobile optimised blog pages, which further strengthens the case for the technology especially for an event with high interest from Asia. This is explained further in section 6.3.2. In addition, London Web Summit has proven that it is important not to underestimate the amount of resources required to live blog an event of such scale. The 2014 convention in physical size will sit between the London Web Summit and Tomorrow’s Web, however will attract considerably more virtual attendees. Therefore it is of crucial importance that recourses in terms of people and time are allocated to ensure a high quality and consistent media stream is upheld. One potential solution to this issue could be to invite guest bloggers to the event with an interest in the field to be blogging on behalf of the convention and post to the official 2014 convention blog. 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