After it successful entering in the market, Microsoft launched Excel and Windows, unified as "Microsoft" look
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Final exam-Analyze Microsoft stragtegy|
Good time Microsoft is one of the companies that has maintain his status or position in the market since it first year, is also well known as one of the top technologies organization in the world and also a good example of a company that know how to maintain it status in the market regardless the economic situation. Some of the marketing strategies that Microsoft used in Good times are: Identified a potential market and taking advantage of it to enter in the market. Microsoft understood the potential market that existed after their successful in the reaction of DOS operating system of IBM computers, and started to sell software to other manufactures, becoming a major playing in the industry. This was a smart but also quick strategy that Microsoft used to enter a market, they realized that there was a latent niche and population that could be interested on Microsoft’s products, and quickly used this in their advantaged, launching and selling software, letting the population know that Microsoft has arrived to the market. After it successful entering in the market, Microsoft launched Excel and Windows, unified as “Microsoft” look. This strategy helped them reforming and showing their consumers, the products that they had to offer, teaching them and letting people know about the company through some advertising. This strategy was perfect to reinforce and educate people about the company and their product trying to win some space in the market. Launch of new product and marketing alliance Windows 3. First operating system to be preinstall on certain PC’s marking a major milestone in the industry. Microsoft not only kept innovating and launching new products it also made alliances tit strategic PC’s manufacturer to become the first operating system to be preinstalled, so they were basically pushing people to get their products which had an amazing result. Magazine Advertising and launch of the campaign: “Where do you want to go today’ Microsoft kept pushing It name In the market throughout advertising strategies, such as the campaign “Where do you want to go today’ they at this point not only wanted to sell but also let consumers know, that Microsoft was not only a software seller but with the company. . Overtake the competition. This one was one of the most aggressive strategies implemented by Microsoft, it was clear that the company wanted to be the first if not the only one in the market, so Microsoft first combined the products Internet explorer with Excel, Word and power point, so the costumers that wanted Microsoft became internet explorer users as well. This was a very pushing strategy to sell the new product Internet Explorer. Magazine Advertising and launch of the campaign: “Where do you want to go today’ Microsoft kept pushing It name In the market throughout advertising strategies, such as the campaign “Where do you want to go today’ they at this point not only wanted to sell but also let consumers know, that Microsoft was not only a software seller but with the company. . Overtake the competition. This one was one of the most aggressive strategies implemented by Microsoft, it was clear that the company wanted to be the first if not the only one in the market, so Microsoft first combined the products Internet explorer with Excel, Word and power point, so the costumers that wanted Microsoft became internet explorer users as well. This was a very pushing strategy to sell the new product Internet Explorer. The last strategy from the good times that Microsoft implemented was to finally offer a new product in order to broad it branch of product to, launching the OXBOW. Which once again was a huge successful. Download 16.16 Kb. Share with your friends:
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