Almost everybody knows about the latest phone trending now, and that is the iPhone 5s and iPhone 5c. These are products of the ever famous Apple Inc

Almost everybody knows about the latest phone trending now, and that is the iPhone 5s and iPhone 5c. These are products of the ever famous Apple Inc. Not only do they sell phones, but also they have their own version of Microsoft which is embedded in their so-called “Mac Book”. Apple Inc., to everybody, is a luxurious brand of technology where the cheapest product costs close to a $100. Apple Inc. products are expensive but somehow really has the good quality. As we all know, the late Steve Jobs is the CEO of the company, and he is also a very influential man.

The "Decompression Zone", according to Underhill's strategy, is evident in the Apple store. in this image, there is a gap or space between the table where the products are displayed and the main entrance. Also, referring to Underhill's strategies, the 'invariant right' is evident where the latest product of Apple, which is the iPhone 5s, is located on the right side of the store. There is a lot of 'petting' going on in this store, where customers get to feel, touch and use the products. Tables, according to Underhill, is also used in this store. Tables are the materials used for displaying and laying out the Apple products to the customers. As I have observed, Apple Store has many sales clerk in it. They are there to welcome you the moment you get in the store. They wear blue shirts which are easy to recognize, and they entertain questions as if they are so expert about the product. Going in Apple stores is a fun experience because, although not purchasing a product, you can have some free entertainment that the products could offer.

To go into details, Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.

The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977.The word "Computer" was removed from its name on January 9, 2007, the same day Steve Jobs introduced the iPhone, reflecting its shifted focus towards consumer electronics.

Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices.