Android Needs Hero Flagship Device to Regain os market Share London, 3 June 2015
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- Android Needs Hero Flagship Device to Regain OS Market Share London, 3 June 2015
- Smartphone OS Sales Share (%)
- Germany 3 m/e Apr 14 3 m/e Apr 15
- 3 m/e Apr 14 3 m/e Apr 15 % pt. Change
- France 3 m/e Apr 14 3 m/e Apr 15
- Italy 3 m/e Apr 14 3 m/e Apr 15
- Spain 3 m/e Apr 14 3 m/e Apr 15
- About Kantar Worldpanel ComTech’s Smartphone OS Market Share Data
- About Kantar Worldpanel
Media Contact David Wright MediaBridge Public Relations® DWright@MediaBridgePR.com +1-408-363-2843 (USA) Android Needs Hero Flagship Device to Regain OS Market Share London, 3 June 2015 – The latest smartphone sales data from Kantar Worldpanel ComTech for three months ending in April 2015, shows Android gaining market share in the US, where it increased to 62.4%, but continuing to struggle in the Europe “big five,” where it dropped to 70.5%. Europe's big five markets include Great Britain, Germany, France, Italy, and Spain. “Samsung’s new flagship products became available in April, and while sell-in numbers were already positively impacted in the first quarter, being available in stores for less than a month was not enough to make a significant difference in the sell-through volume,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “Samsung’s share of the smartphone market grew in the US, France, Germany, and Italy, but we are not in a position to say that the new models have been the ones fueling the growth.” Across Europe, Android’s share declined by 2.3 percentage points compared to last year, as iOS share rose by 2.2 percentage points. “In Great Britain, Android share dropped by 4.9 percentage points, with the number of first time smartphone buyers continuing to decline to 15.1% from 21.8% in 2014 – and growth is coming from replacement sales, where both OS and brand loyalty play a big role,” said Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe. “Within the Android ecosystem, no one is in a better position than Samsung, when it comes to loyalty.” In the U.S., Android reached a market share of 62.4% – a 2.9 percentage point gain over the three months ending in April 2014. “Samsung’s share grew, working toward closing the gap on Apple as the Galaxy S5 and Galaxy Note 4 remained among the top five best-selling models, ranking number two and five respectively,” Milanesi added. “We will have to wait to get data for May, the first full month of availability, to see the definitive impact of the Galaxy S6 and S6 Edge. However, very preliminary data suggests wider popularity for the Galaxy S6, with camera quality, clarity and resolution of screen as key purchase drivers.” “In urban China, Apple retained its leadership as a smartphone vendor, as its share reached 24.4%, up from 17.5% for the same period in 2014,” said Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia. “Android remained the most popular operating system, thanks to local players who now control nine of the top ten positions in vendor share, with Xiaomi and Huawei battling for the top spot within this OS.” “This new sales data is being published between the Google and Apple developer conferences, where a great deal of focus is expected to remain on continuing to deepen user engagement and enhancing user experience – such that it is becoming harder and harder for competitors to win customers away,” Milanesi concluded. To view an HTML version of the summary data and an optional PDF file, please visit:www.kantarworldpanel.com/global/News/Android-Needs-Hero-Flagship-Device-To-Regain-OS-Market-Share
Note: The Kantar Worldpanel ComTech dataviz can be embedded into online articles for a visual representation of Kantar Worldpanel ComTech Smartphone OS market share data. Click here to copy the embed code. About Kantar Worldpanel ComTech’s Smartphone OS Market Share Data Kantar Worldpanel ComTech’s smartphone OS market share data provides the media and businesses with access to the most up to date sales and market share figures for the major smartphone operating systems. This information is based on research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous consumer research / mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behavior – including phone purchases, bills/airtime, source of purchase, and usage. It also delivers additional data to promote an understanding of the drivers of share changes, and consumer insight market dynamics. All consumer data in this release excludes enterprise sales. About Kantar Worldpanel Kantar Worldpanel is the world leader in consumer knowledge and insights, based on continuous consumer panels. Its High Definition Inspiration™ approach combines market monitoring, advanced analytics, and tailored market research solutions that inspire successful actions by its clients. Kantar Worldpanel’s expertise about what people buy or use – and why – is recognised by brand owners, retailers, market analysts, and government organisations globally. With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel helps brands grow in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, and many others. For further information, please visit:www.kantarworldpanel.com. Twitter:Google+:LinkedIn:RSS:Newsletter: About Kantar Kantar is the data investment management division of WPP, and one of the world's largest insight, information, and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Kantar’s 27,000 employees work across 100 countries and the whole spectrum of research and consultancy disciplines, enabling the group to deliver business insights from every point of the consumer cycle. The group’s services are employed by over half of the Fortune 500 companies. For further information, please visit:www.kantar.com Twitter: Facebook: Google +: LinkedIn Directory: media media -> Applications to Drill media -> Unicef voices of Youth Chat Theme: Children and aids nigeria and Zimbabwe 13 October 2006 Background media -> Tsunami Terror Alert: Voices of Youth media -> Biblical Eschatology Presentation by: D. Paul Beck May 4, 2016 Ground Rules media -> Guide to completing the collection using the Omnibus system media -> The milk carton kids media -> Events Date and Location media -> The Gilded Age: The First Generation of Historians by H. Wayne Morgan University of Oklahoma, April 18, 1997 media -> Analysis of Law in the United Kingdom pertaining to Cross-Border Disaster Relief Prepared by: For the 30 June 2010 Foreword media -> Cuba fieldcourse 2010 Download 81.28 Kb. Share with your friends:
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