| Current Affairs
Many in the United States and people across the world know about the border issue between the United States and Mexico. Newly elected President Donald Trump had promised that he would ensure that Mexico would build the wall between the two nations and pay for it.
Zomato had some different plans in mind. Current topics were related to food. “Taco lovers” would have surely reacted to this post in large numbers. Such posts leave an impression on the social media audience.
Comparisons
Zomato has been a master of utilizing this form of engagement. There are tons of examples to showcase how comparisons have been carried out by Zomato.
Here you go:
These two sets of people who eat.
Those who eat a lot and still never get fat vs others who eat less and still can’t seem to stay in shape.
Girls tend to check the name of the dish and decide what to eat, while guys usually look at the price of each dish before selecting it.
Yet another splendid image which showcases how people eat.
Yet, the best one is here,
There are two ways people eat Pizza.
They are –
You can relate to such images just by looking at it. You will like, share, comment, recommend to others. That’s what Zomato wants, engagement with you, interaction with you, a real-life user.
Connectivity with the audience
‘How I ate your butter’.
Sounds wrong, right?
Does it remind you of something else?
It has to. How I met your mother.
There is more. Check this.
Isn’t it similar to Game of Thrones?
How can Indians forget this? Demonetization
Users can relate to many things. Right from lifestyle or incidents in the life of actors-actresses to social media content; users love such content to which they can relate to.
Wait. There is more to it.
Fun
You wouldn’t miss out this.
It is related to your food habits. Zomato uses info-graphics in a way which audience can relate too. 96% of the youngsters would relate to this image with ease.
Sarcasm
Ultimately, how can we miss out on Sarcasm?
Isn’t Facebook fully loaded with such content?
Check out how Zomato posts sarcastic content
And beyond that
While, we are sure; you wouldn’t like to miss these ones.
At all!
Paid Advertising
Zomato runs Search Ad Campaign using Google Adwords. It targets keywords related to food, ordering online, names of restaurants and much more. It targets users whose intent is to get some food delivered to them.
It also runs Google Display ads to target users on third party websites and apps.
Along with this, it runs promotions on Facebook and Instagram to target users on these platforms.
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