Figure 4: Two Wheelers as Family Vehicles
Of course, many working professionals male and female-- do drive fancy automobiles (see Figure 5). They are not the intended target market for the Nano car.
In sum, the design and conceptualization of Nano car was a major coup in the consumer context. Although modest in size, price and performance have captured the imagination of many Indians as well as foreign observers. The automobile as a passenger vehicle is a luxury for a majority of the Indian population but is potentially within their reach.
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