Education Georgia Institute of Technology ● bs in Management with Honor, Marketing Certificate ● May 2004



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Irene Ceisel

250 Pharr Road Apt 1116  Atlanta, Georgia 30305

Phone 404.409.4911  iceisel1@babson.com

Education

Georgia Institute of Technology ● BS in Management with Honor, Marketing Certificate ● May 2004

Babson College ● MBA, Entrepreneurship ● May 2011



Experience

Solvay Specialty Polymers, World Leader in High Performance Thermoplastics Sales Development Manager for Solviva Biomaterials Team Boston, MA and Atlanta, GA August 2008 to Present

  • Find and develop new business for non-buying accounts in key markets

  • Expertly understand key value propositions and products within areas of responsibility (markets and products)

  • Investigate and follow qualified leads and develop new high complexity business for non-buying accounts in non-key market areas

  • Work with market manager to develop and execute MIP

  • Negotiate specifier contracts or initial business contracts/pricing

  • Own the transition and effectively transition newly closed accounts to Customer Development team

  • Serve as project leader for new product development efforts

  • Complete press releases, articles, conference papers

  • Monitor and communicate competitive activity

  • Take on all roles/responsibilities of Account Managers, Customer Development in regions where there is no separate team

  • Forecast new closes into Operations Planning

    • Executed over 25 brand new supply agreements with healthcare OEMs worth more than 10 million euros in total revenue

    • Conferences: AAOS, NASS, HRS, AANS, Society of Biomaterials, Medical Grade Polymers (presenter), EuroSpine, SpineWeek, MD&M West, MD&M East, OrthoTec, OMTEC, ODT, BioMed Device, AATS, World Congress of Neurological Surgery, SOMOS, AAOMS, Greater New York Dental Conference

    • Training: NAMSA, ISO 13485 Internal Auditor

    • Developed and supported first customers that achieved 510(k) clearances in orthopedic and sports medicine applications

    • Launched 5 joint-customer press releases

    • Identified and tracked over 200 new long-term implant, development opportunities

    • Developed a network of strong partners across the value chain


SOLVAY  Account Manager  Boston, MA  January 2007 to July 2008

  • Implement sales strategy, including investigating and developing new markets and customers, for specific geographies, customers, markets and/or product lines as guided by sales and market strategies

  • Develops account plans and tactics (goal setting, time management, resource allocation). When necessary, identifies and acquires appropriate resources to implement sales strategy

  • Implements account pricing strategy within agreed upon guidelines

  • Work with Marketing Managers to develop opportunities for new products and contract negotiations

  • Communicate value proposition and other critical information to customers

  • Acquire key information (sales forecasts, service needs, market trends, and competitor information) from customers and shares with sales/marketing/product management to strengthen company position

  • Enhance customer relationship marketing to key accounts within assigned territory

  • Achieves superior customer satisfaction and ensures customer loyalty at key strategic accounts

  • Gather and input short-term and long term forecasting using PICASO and other software

  • Provide information re accounts via Contact Management software to all global Solvay stakeholders

  • Leads the effort to address, solve and communicate customer complaints via the C-STARS process

  • Tracks and keeps current all new application developments in the Development Pool Process

  • Actively supports the Customer Satisfaction process and responds immediately to requests for call-backs


September 2004- December 2006

SOLVAY  Sales and Marketing Coordinator  Alpharetta

  • Conduct periodic analyses to determine the most effective sources for leads, monitor progress being made in developing them and be responsible for the continuous improvement of the process and tools used to handle leads

  • Conduct basic market research to identify companies that may be prospects for our company’s products and services

  • Contact, record, prioritize and analyze inquiries and leads that are received by our business through the internet, 1-800 phone calls, trade shows and other sources to qualify and determine the next course of action for the organization

  • Conduct basic market research using secondary and primary sources on specific projects to assist with achieving the profitable growth goals of our global commercial teams and product lines

  • Identify companies that may be prospects for company’s products and services


September 2003- December 2003

Nortel Networks  Strategic Marketing & Business Development Intern  Alpharetta

  • Provide strategic marketing and marketing communication support for business development activities

  • Perform detailed analysis of business models and service growth opportunities for targeted Channel Partners

  • Maintain services database of top fifty Middle Market Channel Partners from a capability, portfolio and revenue perspective

  • Support specific Enterprise Service business development opportunities with tactical analytical support as required

  • Work with Enterprise Service Marketing team to develop individual success stories and develop content for web articles


July 2003- August 2003

AVAYA Communication  Sales Operations Specialist  Norcross

  • Assist in providing operational support to sales associates and managers in initiatives and business processes, as well as, opportunities that involve coordination between the sales channel and other organizations.

  • Sales process support (orders, escalations, resources) and sales reports

  • Analyze regional client account executive revenue performance and unit sales


Affiliations

  • Buckhead Church

  • Atlanta Rowing Club

  • Georgia Philharmonic Orchestra


Affiliations at Graduate School

  • Babson College Study Abroad Program – Spring 2010 (Ghana, Brazil) and Spring 2011 (Chile, Peru)

  • FORTE MBA Network

  • Intervarsity, Babson Christian Fellowship (Small Group Leader)

  • Women’s Association of MBAs


Affiliations at Undergraduate School

  • Campus Christian Fellowship (Kindling Leadership Group)

  • Connect with Tech (Host 2000-2003)

  • Freshmen Hall Council

  • Georgia Tech Pacific Study Abroad Program- Spring 2003 (Japan, Australia, New Zealand)

  • Georgia Tech Symphony Orchestra

  • Golden Key National Honor Society

  • Panhellenic Judicial (ZTA Delegate)

  • Ramblin’ Reck Club (Summer Operations Chair)

  • Zeta Tau Alpha (Corresponding Secretary)




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