Factors influencing consumers’ laptop purchases


DATA ANALYSIS and RESULTS



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DATA ANALYSIS and RESULTS
Demographic Profile of the Respondents

Of the 327 respondents, approximately 22% were female whereas 78% were male; in fact this result reflected the general status of PC usage in Turkey because according to the Pew Global Attitudes Project (2005) only 39% of Turkish people used computer in 2005 and 46% of them were male and 33% were female. Additionally, almost 85% of all respondents were under the age of 35, this was also expected since 65% of the whole population was under the age 40 in Turkey. The age structure of the participants of this survey was as follows: 31.5% of the consumers was between 18-25 year old, 53.2% was between 26-35, 11.6% was between 36-45, and finally 3.7% was 46 and above. The education level of the respondents was high as expected; 4.6% of the respondents were high school graduates, 86% were university or school of applied disciplines graduates or students, and 8.6% had a MA or Ph.D. degree.



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