General objectives
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- MODULE 1: THE ENTREPRENEURIAL MINDSET
- SPECIFIC OBJECTIVES Students should be able to: CONTENT
- Entrepreneurship and Intrapreneurship b) Types of Entrepreneurship Survival Entrepreneurship
Entrepreneurship and Intrapreneurship b) Types of Entrepreneurship Survival Entrepreneurship Survivalists are in business merely as a means of economic survival. They operate micro enterprises to feed themselves and their families. They create very little long-term wealth in their operation; they are merely keeping the business afloat while living on the profits from one day to the next. Examples of survivalist entrepreneurs can be found all across South Africa – they are the basket sellers on Durban beachfront, the people selling sunglasses on the corner of William Nicol Highway and Republic Road and the person selling Stormers flags outside Newlands Rugby ground. Similar examples can be seen in Barbados, Antigua and other Caribbean islands. A survivalist business is a type of business that is not considered to have a potential to generate income and to provide employment. The existence of such businesses is often crushed by literature as they are perceived to be businesses that are doomed for failure. Furthermore, governments around the world fail to support and recognize their existence within their structures. The basic goal of this venture activity is to survive and meet the venture’s financial obligations. Many startup ventures engage in survival entrepreneurship where their long term goal is to stay in business. Survival entrepreneurship is characterized by: Cutting costs Laying off employees Employment freeze A mindset of preservation of the present state of affairs A fear of committing to future plans Download 34.14 Kb. Share with your friends:
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