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Via Afrika Publishers • The availability of the accommodation
• Their budget.
4. Choice of tourist attractions and activities to suit tourists profiles 4.1 Attractions When planning a tour the interests and preferences of the customers will determine the choice of attractions. The attractions offered on a tour plan are often one of the main reasons why a customer will select one tour plan above another.
4.2 Activities The popularity of a tour plan depends on the activities that are available at the attraction sites and destinations. Tourists enjoy and remember a tour if they participate in and experience these activities.
Unit 2 Compiling a day-by-day itinerary A tour plan gives general information about a tour.
The specific, detailed information is presented in an itinerary which is a written day-by-day schedule of the dates, times, transport,
accommodation, and activities that will makeup the trip. There are three different types of itineraries
• Specific itineraries are drawn up with a target market in mind
• A general itinerary
appeals to the overall market • A personal itinerary is drawn up for an individual tourist.
1. The main aspects of an itinerary The main aspects to be considered in an itinerary are
•
Transport • Accommodation
• Attractions (natural and human-made)
• Activities (at natural and human-made attractions)
• Stops for meals and refreshments.
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