Guide to module selection booklet



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The domain of international management concepts of industry, location and firm specific advantage models of cross-border business, managing multinationals mergers and acquisitions and strategic alliances, international business networks, coordinating international value chains, extended supply chain management, technology diffusion, subsidiary initiatives, political and cross-cultural issues, managing in developing countries.



MG4045 Change Management (Autumn/3)

3 hours per week; 13 weeks/5th semester; 26L/13T; ECTS credits:6


Nature of organizational change context specific change, managerial skills of change agents, change options and variables contextual analysis formulating and formation of implementation paths, mobilizing for change, change levers and interventions, strategic change frameworks, monitoring, control and resourcing change.



MI4007 Business Information Management (Autumn/2)
5 hours per week; 13 weeks/3rd semester; 26L/13T/26L; ECTS credits:6
The course provides an historical perspective on the area of Information Management; the information society; the importance of databases for modern business; the implications of integrated databases to support enterprise-wide and intra-organizational business processes; developing information as a corporate resource; the firm as an information processing entity; types of business systems platforms in support of- managerial and executive-level decision making, coordination of business processes; information management in functional areas of business: accounting, marketing, human resources, operations; managing ethical issues.

MI4305 Data and Decision Making in Organisations (Autmn/3)
5 hours per week; 13 weeks/5th semester; 26L/13T/26L; ECTS credits:6
This module introduces the business student to a perspective of the organisation as an information processing system. It introduces organisational decision-making principles as a foundation for the design of Information Systems. It studies the role of data and database management as a corporate resource for decision making and the business systems that support this; data mining, ERPs, CRMs. It covers corporate responsibility for data integrity and protection.
MI4407 Social & Organisational Aspects of Information Management (Autumn/4)

5 hours per week; 13 weeks/7th semester; 26L/13T/26L; ECTS credits:6


Provide a social and economic framework for understanding the nature and interaction of information, technology, people, and organisational components. Explain how IS can both constrain and enable organisations and explore the relationship between IS and organisational structure. Drawing on Structuration Theory and Institutional Economics the students will be provided with an understanding of the characteristics of the information economy. Consider the role of the Internet and networking technology in modern organisations. The above concepts will be reinforced and developed through the use of web and collaborative software.


MK4005 Marketing Intelligence (Autumn/3)

3 hours per week; 13 weeks/5th semester; 26L/13T; ECTS credits:6


Sources and Use of Marketing Intelligence; The Role of Research and Intelligence in the Marketing Organisation; Role of Marketing Information and Composition of Marketing Information Systems; Research for Marketing Decision Making; Approaches to Data Capture – Databases, EDI and Point-of-Sale; Marketing Research in Different Contexts; Research Methods; Commissioning and Evaluating Marketing Research.


MK4007 Applied Marketing 1 (Autumn/4)

(3 hours per week; 13 weeks/7th semester; 26L/13T; ECTS credits:6)


Through the management of an extensive project students will be exposed to and should develop skills in relation to developing research objectives, creating a research design, and assembling a research proposal. Further, students will gain experience in data collection, interpretation and both in terms of primary and secondary sources. Finally, students will be expected to present research findings.
MK4017 Marketing Leadership (Autumn/4)

3 hours per week; 13 weeks/5th semester; 26L/13T; ECTS credits:6


Marketing vision, marketing planning, the marketing management process, the relationship between marketing and the other functional areas, the role of marketing in the boardroom, value-based marketing, internal marketing, organisational renewal through marketing.
MK4025 Marketing Communications (Autumn/3)

3 hours per week; 13 weeks/5th semester; 26L/13T; ECTS credits:6


Role of communications; communications theory; audiences; how advertising works; the management of marketing communications; the advertising industry; creative aspects of advertising; media aspects of advertising; ethics and advertising standards; the role of the media; communication vehicles; integrated marketing communications; the effects and effectiveness of marketing communications.



MK4603 Marketing (Non-Business) (Autumn/2)
3 hours per week; 13 weeks/3rd semester; 26L/13T; ECTS credits:6
Marketing in society; strategic market planning; marketing information systems; new product development; pricing; promotion; channels of distribution; competition analysis; consumer behaviour services marketing; market segmentation, consumer research methods, identifying marketing information requirements; formulating research projects, the scientific method - its characteristics and practices, experimental research designs, attitude measurement, questionnaire design; marketing research applications: product research, advertising research, corporate image research, market testing; ethical issues in marketing research.
MN4007 Project Management Theory and Practice (Autumn/4)

3 hours per week; 13 weeks/7th semester; 26L/13T; ECTS credits:6


The primary objective of this module is to provide students with the knowledge, skills and understanding necessary to apply Project Management principles, tools and techniques to help initiate change to achieve specific pre-determined project objectives in line with organisational goals and strategies. The module will prepare students for the workplace by developing their understanding of Project Management knowledge areas and Project Management processes. The student will benefit from understanding how projects are Initiated, Implemented, Monitored and Controlled and Closed within a change environment


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