Credibility Using conventional web design with the design elements and strategies that
visitors are familiar with , makes the site credible Honesty is the best policy to improve credibility. Be clear and honest about the product/service you’re providing on the site Don't make visitors have to dig through dozens of pages to find out what it is you actually do Explaining the value behind what you do upfront List pricing clearly.
Different kinds of pricing stated clearly User centricity■ Put user first on
designing Conduct user testing, gather feedback and modify based on the analysis of the feedbacks.
■ Some testing tools- Crazy Egg : Use this tool to track multiple domains under one account and uncover insights about your site's performance using four different intelligence tools.
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Loop11: Use this tool to easily create usability tests -- even if you don't have any HTML experience.