I am a seasoned Creative/Art Director, with agency management and client fulfillment experience, plus over 12+ years in the business. Having ran 2 boutique design shops of my own, an event & entertainment company, as well as working with and consulting for agencies such as; Grey Advertising, Lowe Worldwide, DCA Advertising (Dentsu), Alcone Marketing, Modem Media, ePrize and Marketing Corporation of America, would put me as a candidate towards a more demanding creative position with your company.
Experience with accounts that cover all the spectrum - Liquors, Beverages, Consumer Products, Technology, Internet, E-Commerce, Interactive, Travel, Real Estate, Fashion, Cosmetics, Luxury Goods, Sports Nutrition, Medical, Insurance, Law, Publishing, Music, Entertainment, Celebrity Events, Sports, TV, Movies, PR, Non-Profit, Arts, Political, Education and Ethnic Marketing.
Some of the brands, accounts, movies, music, celebrity, sports, non-profit, ethnic events and concerts I had worked with over the years include;
ABC News, “Adventures of Power” movie, A&E “15 films about Madonna”, recording artist “Amber”, America Online, Applebee’s, Atlantic City Hilton Resort and Casino, BIC Pens, Brooklyn Nets, Canon, Cendant Corporation (Netmarket Group), ClubAction.com, Coney Island Hospital, Dannon, Denimaxx, Diesel Jeans, Disney, Dunlop Sport, ESPN News, ExciteNite.com (Events with Carmen Electra, Victoria Sylvestedt, Baywatch’s Angelica Bridges, Playmates, E! Channel and Playboy Channel), Foxwoods Casino, Gerber, Giant Eagle Stores, Hot Import Nights, Hot 97 (Funkmaster Flex), IBM, Jetfuel by GAT, Jewish National Fund, Jose Cuervo Tequila, K2 Promotions (Klitschko Brothers), Kraft, Kremlyovskaya Vodka, Kroger, Lapiron Laré Watch Company, “Lolita” - Russian Singer and TV personality, Madison Square Garden, Martel Cognac, Mega Media Group (Pulse 87.7 New York and BCE Magazine), Metropolitan Museum of Art, Mike’s Hard Lemonade, Ministry of Sound recording artist iiO and Portia Surreal, Miss Israel 2005, Miss Russia 2005, Moscow Theater Sovremenick, MTV, NASCAR, Netscape, NYANA, NY City Mayor Michael Bloomberg, NY Governor George E. Pataki, NY Pro Makeup, NYU Hospital for Joint Diseases, 4Sure.com (Office Depot), Paltalk.com, Pathmark Stores, PepsiCo, Pepsi Music, Perry Ellis, Priceline.com, Radio City Music Hall, Russian Heritage Week in New York, SAAB, Saint Eve Sleepwear, Salem Cigarettes, Scholastic, Sketchers, Sun Microsystems, South Beach Diet, Target Chip Ganassi Racing, Tecate Beer, “Ugly Betty”, “Under New Management” movie, Vans, Weather.com, Wal-Mart stores and Yale Entrepreneurial Society.
Expert in all Adobe Suite and Macromedia Software, Microsoft Office, expert in PowerPoint, 3D Max Studio and numerous other programs on both PCs and Macs. My skills also include traditional illustration, digital illustration, as well as photography and photo montage.
Sincerely,
Sam Vayner
52 Lantern Circle
Stamford, CT 06905
sam@designdrive.com
www.designdrive.com
Mobile: 203.918.4191
2007 - Present Marketing Director, Star-Med LLC, Mount Vernon, NY
This position had enabled me to act in the capacity of being the top adviser to the C.E.O., the C.O.O. and C.M.O. of the company on developing strategy and marketing for new business acquisition. Single-handedly, recruited and managed a panel of over 600 MD’s. Designed and developed management software and training on the process. Worked with the Chairman of NYU Hospital for Joint Diseases, president-elect of AAOS, Dr. Joseph Zuckerman (our C.M.O) on developing marketing materials on 2nd Opinion Radiology services from NYU. Clients included; Con Edison, GE, Sedgwick, Wal-Mart, Perma Insurance, Electric Insurance Company, American Arbitration Association, New York State Insurance Fund, AIG, Chubb, York Insurance, Cambridge, Law offices of Armienti, Debellis and Guglielmo, Sobel and Kelly Assoc. and Fiduciary Insurance.
2006 Associate Creative Director, LOWE New York, NY
Creative Direction on “Born from Jets” PowerPoint for SAAB. Creative liaison between the client and the account management team. Internal and Client PowerPoint presentations for senior management at LOWE.
2005 Associate Creative Director, Grey Advertising, Stamford CT
Management and creative fulfillment of “Top Customer” accounts for Ganassi Target Racing, ABC News, BIC Pens, Scotties Tissues, Gerber, Kraft, which included Giant Eagle, Kroger, Target, Wal-Mart & other retailers. Responsible for development of all in-store POS, sweeps & promotional materials for Kraft & Nabisco brands.
2001 – 2007 Chief Creative Officer, MDT International Corp, Stamford CT
Duties included managing a full service Design Shop (4-8 employees). I was responsible for all new business development, project management, creative direction and all administrative and creative duties.
For complete list and project descriptions please email sam@designdrive.com to request “CLIENT LIST”.
2001 – 2007 Managing Partner, Club Action Inc. Stamford CT
Sister “Event Production Company” to MDT International Corp. Duties included managing a team of 40-60+ staff for numerous night life venues, concerts, celebrity appearances and liquor promotions in the tri-state area. The list of cross promotions have included MTV, Z100, WKTU along with a variety of celebrities, hosts, and entertainers, including; Carmen Electra, Supermodel Victoria Silvestedt, Playboy’s Miss March Tina Jordan, Baywatch's Angelica Bridges, Top 25 World DJ Amadeus, DJ Skribble, DJ Johnny Vicious, Hot Import Nights and Pepsi Music DJ Lady Tribe, Ministry of Sound recording artist iio, Eyra Gail, Perpetual Dreamer, DJ Cleveland (Sound Factory), Razor N Guido, Denny Tsettos, recording artists; Amber, Reina, Mindy K., Shannon, Cynthia, DJ Jason Ojeda, MTV’s Laura Lifshitz, Raymond, Paul “Cubby” Bryant, Judy Torres, Goumba Johnny, Grammy Award winning re-mixer Hex Hector & many other talented entertainers.
2000 – 2001 Art Director, Netmarket Group (Cendant Corp. / AOL) Stamford, CT
Online promotions and development of numerous E-Brands in a partnership of AOL & Cendant; AOL Netmarket, Netmarket.com, Hagglezone.com, PrivacyGuard.com, AutoVantage.com, TravelersAdvantage.com, on AOL, ZDNet, Yahoo, CompuServe and many other e-giants. Websites: Hagglezone.com, NationalCardRegistry.com, AutoVantage.com, TravelersAdvantage.com, Netmarket.com, CustomNetmarket.com, and PrivacyGuard.com
1998 – 2000 Managing Partner, Loud Mouth Design Inc. CT, NY
Creative Director and manager of a creative team (12-17 employees). Personal responsibilities included all administrative and creative duties. Clients included Sun Microsystems/Netscape Alliance, Denimaxx, Kremlyovskaya Vodka, Priceline.com Gasoline and Grocery brands.
1997 Senior Graphic Designer, BIC Pens Milford, CT
Duties included Package Design, Product Design, working with printer services, working closely with the Legal, Engineering, and Marketing Departments on multiple client accounts in the BIC Pen and Lighters division. Package Design and in-store POS for NASCAR, MTV, Sports Illustrated, & Pepsi accounts.
1996 Junior Art Director for Sirco International Corp. Stamford, CT
Duties included numerous tasks such as Product Design, Catalog Design, and Accessory Design. Working with such brand names as Perry Ellis, Fila, Tommy Hillfiger, Dunlop Sport, Nautica, Sketchers, Vans, Hedgren and many others. Responsible for product design and development between the company’s Hong Kong, Taiwan, Canada, and California corporate headquarters.
1995 – 1996 Graphic Designer, Impressions Design Studios Brooklyn, NY
AGENCY WORK / CONSULTING
Alcone Marketing Group / Darien, CT - Working on consumer promotions and in store POS for Jose Cuervo Tequila, Malibu Rum, Stolichnaya Vodka, Smirnoff Vodka, Glen Ellen Wines, and other UDV brands.
Dentsu (DCA Advertising) / New York, NY - Photo montage for a Canon PowerShot Ad campaign featuring tennis pro Maria Sharapova and smart office solutions Ad Campaign for image/anywhere printer series.
EPrize / Pleasant Ridge, MI - Design of an online sweeps promotion for Disney / Weather Channel.
Marketing Corp. of America / Westport, CT - Salem Cigarettes Promotion and product design.
Modem Media / Norwalk, CT - Associate Creative Director on the IBM and Kraft accounts. Managing concept development and copywriting for IBM e-hosting solutions, IBM.com, Kraft Super Bowl web promotions.
TV / MEDIA
ESPN News / Bristol, CT - Creative Direction, complete Re-Design of ESPN News TV graphics and navigation.
A&E Channel / New York, NY – 15 films about Madonna “How to be a Britt” kit design.
“ Under New Management” – 2008 / New York, NY – Multiple movie props and set design.
ENTERTAINMENT / CASINOS / EVENTS
Madison Square Garden / K2 / Main Events / NY - Klitschko vs. Brock Super Heavyweight Championship Fight, featuring Laila Ali vs. Shelley Burton ad campaign design in English, Russian and Ukrainian languages.
“Klitschko vs. Ibragimov Unification Bout” press conference promotional materials. (20,000 attendance)
Foxwoods Casinos / CT – Ad campaigns for the “Russian” New York market. Creative and promotion for a series of Russian concerts and shows helping promoting Foxwoods Casinos, featuring television personality and singer “Lolita”, singer “Oleg Gazmanov”, singer “Michael Shufutinsky”, singer “Valeri Leontiev” and Moscow Theater “Sovremenick. (3,000-6,000 attendance)
Atlantic City Hilton / NJ - Design of an ad campaign and a mini-promo website for a music concert.
Radio City Music Hall / New York, NY - Ad design for the Golden Gramophone Awards. Ad design for a Jazz concert featuring Larissa Dolina and Igor Butman’s Big Band. Part of Russian Heritage Week. (5,000 attendance)
EXCITENITE / Promomark / New York, NY - Design and promotion for a series of celebrity events featuring Carmen Electra, Supermodel Victoria Sylvestedt, Playboy’s Miss March Tina Jordan, Dennis Rodman, Baywatch's Angelica Bridges. (2,000 – 3,000 attendance / event)
NY Exposition of Short Film & Video Festival - Design of all promotional materials and website for 35th annual NY Short Film & Video EXPO. (20,000 attendance)
Russian Heritage Festival / New York, NY - Ad design and campaign development for Annual Russian Heritage Festival in collaboration with Mayor Michael Bloomberg, Senator Karl Kruger, City of New York, Radio City Music Hall, The Daily News and the Metropolitan Museum of Art. (150,000 attendance annually)
Funk Master Flex Celebrity Car Show / Next Level Entertainment / New York, NY – Promotion design and internet marketing campaign to generate buzz on the event. (20,000+ attendance)
LIQUIORS / BEVERAGES / TOBACCO
Mike’s Hard Lemonade / Norwalk, CT – Ad Campaign for “Cinco De Mike’o” and St. Patrick’s Day.
PEPSICO Corp. / Purchase, NY – Package Design for Pepsi Max and Pepsi Light – Soccer (MLS) promotion.
Applebee's / Jose Cuervo Tequila, CT/NY/NJ - Develop and design an internal promotion for Jose Cuervo Tequila in Applebee’s Restaurants for the NY/NJ/CT areas.
Kremlyovskaya Vodka / New York, NY - Design a 12 magazine print ad campaign for NYC and MTA.
Martell Cognac / New York, NY - Develop an ad campaign for the Russian-Speaking NY Market.
LaBatt Breweries/ Westport, CT - B2B brochure design for TECATE Beer.
PUBLISHING
Scholastic-Grolier Publishing / Danbury, CT - Book cover - “What’s an A anyway”
Mega Media Group / New York, NY - Magazine Creative Direction & development of all marketing materials. Photo shoots with Michail Baryshnikov and Jacob the Jeweler.
Yale University – Yale Entrepreneurial Society / Yes & Know Magazine / New Haven, CT Magazine Creative Direction and Logotype Design for the largest society on Yale campus. Advisory Board Member 2002.
POLITICAL / ELECTED OFFICIALS
NY City Mayor Michael Bloomberg - 2005 Re-Election Ad Campaign Creative Direction.
NY State Governor George E. Pataki - Commemorative Poster and Pin design.
Harrison, NY Mayor Steve Malfitano - 2005 Re-Election Website Design. www.MalfitanoTeam.com
TECHNOLOGY / INTERNET
Sun & Netscape Alliance, Emien Project / Technology Marketing Corporation / Hartford, CT - Design of a magazine ad campaign for EMIEN project to be published in IT and Telephony magazines.
Paltalk.com / New York, NY – Online banner promotion design and development geared towards new subscriptions and existing customer upgrade of service.
4SURE.com (Office Depot) / Trumbull, CT - Creative Direction, Corporate Identity, promotional materials, Print Ads and website re-design and corporate ID upgrade.
Dymo / Esselte Papers / Greenwich, CT – Package, catalog & logo development of Dymo & Esselte Brands.
FASHION / COSMETICS / LUXURY
MAC Cosmetics / Stamford, CT - Photo Shoot/Digital Retouching for a local promotion.
NYPM - New York Pro Makeup / New York, NY – Casting-call, photo shoot, display & promo materials.
St. Eve Sleepwear / New York, NY - Casting Call & Photo-shoot Art Direction for a Catalog.
Denimaxx / New York, NY - Ad Campaign & Website design and development. Denimaxx.com
Lapiron Laré Watches / New York, NY - Ad Campaign for a new line of watches featuring Miss Russia 2005.
NON – PROFIT / CHARITIES
Jewish National Fund (JNF) / New York, NY - Ad Design to promote NEGEV community project in Israel.
The Jewish Agency for Israel (Sohnut) /New York, NY - Ad Design to promote a charity event with Miss Universe and Miss Israel. Ad design for a lecture series by the Israeli Chief of Staff General Moshe Yaalon.
Bnai Zion Foundation / New York, NY – Design of a charity promotion for the benefit of the Bnai Zion Medical Center in Haifa, Israel.
EDUCATION
Globe Institute of Technology / New York, NY - Entrance Front Design for the building and development and design of MTA and newspaper based Ad Campaign to create awareness for their new course offering.
REAL ESTATE
Real Estate Solutions Inc. (ERA) / Stamford, CT - Numerous promotional works commissioned. Work including Corporate Identity, booklets and brochures, business cards, etc.
William Raveis (The Papastathis Sales Group) / CT - Corporate ID and brochure design.
SPORTS NUTRITION / MEDICAL
World Health Products Inc. / Stamford, CT - Numerous consulting projects ranging from package design to catalog design and magazine ad campaign development for fitness and bodybuilding products to be featured in FLEX, Muscle Magazine, Men’s Fitness, Muscle and Fitness etc. Featuring MLB’s MVP Jose Canseco.
Coney Island Hospital / Brooklyn, NY - Ad Campaign design and Development / Certificate Design.
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