|
Imagine a company, "xyz", which markets products in Technology. It has 5 business lines
|
| Date | 09.11.2022 | | Size | 46.5 Kb. | | #59920 |
| BCG 2 (1)
Imagine a company, "XYZ", which markets products in Technology. It has 5 business lines.
|
Business 1
|
Business 2
|
Business 3
|
Business 4
|
Business 5
|
Total
|
Total market value 2022
|
456
|
2647
|
1647
|
457
|
854
|
6061
|
Total market value 2021
|
254
|
1235
|
1287
|
968
|
945
|
4689
|
Revenues of “INB490” 2022
|
48
|
589
|
279
|
197
|
89
|
1202
|
|
|
Main Competitors
|
Competitor 1
|
Competitor 2
|
Competitor 3
|
Competitor 4
|
Competitor 5
|
Revenues of the main competitor 2022
|
78
|
389
|
654
|
94
|
174
|
Based on the above table, you have to
calculate the relative market share for each business, The market growth for each business. ( 5 marks)
Then draw a BCG matrix, and place the five businesses in the matrix. ( 3 marks)
Finally you have to suggest the best strategy that should be applied for each business. ( 2 marks)
Share with your friends: |
|
|
