Introduction 4 Philosophy 5 Coach/Player Expectations 6 On the Field 7 1st

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  Foster relationships with community members and businesses by introducing ourselves and making the program visible in the community.
  
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  Give out promotion items (stickers/flags/helmets/jerseys) to community partners.
  
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  Assign coaches to attend pop warner / youth football games and athletic events. Foster relationships with young athletes
  
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  Youth camps for our feeder schools
  
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  T-shirts, hats, stickers, other promotional items to feeder schools. Player visits to read or assist at feeder schools (Reading Program).
  
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  Alumni Flag Football Game at Half-time
  
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  Fan / Teacher Of The Week, can be sponsored
  
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  Volunteer at local charities, Special Olympics, and other community events.
  
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  Meet and greet events, Fall Gala to meet and great community members
  
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  Fundraisers such as Golf Tournament, 5k , and other events
  
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  Encouraging players and parents to support businesses with our sticker/signs/etc
  
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  Be seen! Let players know to wear their gear; but understand the expectation that when they wear the gear they represent our program and when they wear their gear to go above and beyond to help members of our community.
  

Schools are facing ever more pressure financially and while football is typically the sport that brings in the most money, football is also the most expensive sports program to run, and the money brought in is also used to fund other athletic teams. Some districts are facing budget constrictions so tight that they are even having to fundraise to cover travel costs. In order for a football program to reach a level and a branding in which can improve team, school, and community culture and pride being able to raise money is without a doubt one of the most important aspects of a football program.

I have lots of experience putting on fundraisers as the executive director for the UCF Sports and Fitness program I've had to lead a team of 100 plus student to put on a successful golf tournament, 5k road race, and senior banquet. All three events were a monumental success and brought in $20,000+ for the UCF Sports and Fitness program.

Golf Tournament

A Spring Golf Tournament if promoted and run correctly can raise upwards of 15,000 dollars for a football program. Additional fundraising opportunities exist at these events such as raffle, silent auction, and purchasing mulligans.

Before our first spring scrimmage we have done a pancake breakfast where our players will serve pancakes to community members, we sell tickets for the breakfast, and can also offer combination deals for gate for spring scrimmage.

We have done a 5k road race typically in early January. Important to advertise and get the message out there, takes a little more man power to get this done; but when done correctly can raise around 5,000 dollars.

We have done numerous student faculty games including Basketball, Flag Football, and Dodgeball. At Tavares we were able to do basketball and flag football during the last hour of school and were able to offer students to buy a $3 ticket to attend.

Before the start of weightlifting season we do a lift-a-thon where students will go out and find sponsors for them lifting weight per pound.

Some schools I have been at have been able to run a team store during lunch hours, we have gotten ESE department or volunteers to run it.

We've hosted movie night in the stadium, 7 on 7 tournaments, combines, district weightlifting tournaments. Anything where we can sell/split gate and sell concessions.

Before the end of the school year we host a bowling night with faculty members, students, coaches, and parents. We typically don't make too much money off this event but its a nice culminating the school year activity; that ends the year with some funds coming in.

Some schools in quality fishing communities have been able to raise 10,000+ dollars off a fishing tournament. Not a lot of schools or communities do this fundraiser and children, parents, and outside community members get excited about it.

The weekend before our fall classic we have hosted a fall rally for football at a community center with some foot traffic. We sell hamburgers/hot dogs/bbq, sell t-shirts, promotional items, silent auction, raffle, and a couple carnival style games.

Before football season we host an annual football camp for pop warner and middle school football players. At Clay this was hosted by NFL Player Cliff Avril. The registration fee is around $20, includes t-shirt and is a low cost to run event.

We do an annual dodgeball tournament before Winter Break in which the students pay a $30 team fee, the students create their own t-shirts/jerseys, and then we sell gate tickets and concessions. Another low cost event.

We sell advertising in program, stadium signs, banners, golf tournament, 5k, sponsor a player of week, faculty member of week, fan of week.

Everywhere I have been we have done some version of the discount call, usually once in the fall.

After Christmas we have done a bike safety and bike ride event at local elementary schools. We typically have mascot come out, have fun carnival style games, sell food, and charge a small fee for attending.

Typically our team photographer, a parent, or our team media coordinator will handle this. They will create a calendar of team images from our early games and the years events and put it together in a team calendar. We will do pre-sales, we try to have them ready by November for the Christmas season and then will sell some remaining at games.

At schools where this event is possible, it is a great fundraiser. Ford will come to your school or host at the dealership and pay money for everyone who test drives a vehicle up to $5,000 dollars. Students recruit parents, family members, community members etc to come test drive a Ford. At Clay we did this at the Ford Summer Carnival and were able to raise $5,000 dollars doing a very minimal amount of work and planning.

In college I had the distinct pleasure to be in charge of a facility planning and funding project which included coming up with a mock plan to design a field house, new track, and field turf at Lyman High School. My team was responsible for drafting designs, finding costs, and working with officials to set a plan as if this facility were to really be built. We worked with contractors to determine the cost of the projects which would have totaled in the 2 million dollar range. We provided flooring, lighting, tile, and wrapping examples and also came up with a plan to maintain the facility. Our administration team determined that hiring a certified strength and conditioning specialist / nutritionist to run the sports programs off-season programs and to be in charge of maintenance would be the best course of action in order to keep our facility as one of the nicest facilities in the nation. Below are some of the examples of how the facility would have been laid out; all of which I painstakingly designed using Google Draw. 

Expectations of the Head Coach

Run an Organized and Disciplined Program

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  Have both short-term and long-term goals for the program that everybody knows and understands so that everyone can work towards those goals.
  
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  Have a hierarchy of communication so that all program communication is efficient and clearly understood.
  
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  Be prepared for every meeting, drill, practice, day, week, month, and season.
  
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  Keep an inventory of all equipment that is used by the program.
  
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  Be prepared for almost every contingency. Limit liability!
  
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  Have clear expectations and standards for student athletes and enforce team rules
  

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  Sell the vision of our program to everyone, especially the kids
  
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  Fundraise relentlessly to help build our brand and be a source of community pride
  
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  Identify problems, research and execute solutions.
  

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  The most important thing we do is to raise our kids. We must love them, honor them, recognize their progress and be a part of their lives. They are not just football players but a part of our family. I will treat every player as if he were my son.
  
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  We will teach them character daily. They will understand right from wrong; and discipline when necessary.
  

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  Have clear and demanding expectations of coaches, players, and support staff.
  
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  Treat everyone in the program with honesty and respect.
  
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  Delegate responsibility and authority when appropriate.
  
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  Open door policy for all aspects of the program.
  
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  Conduct all hiring and firing of coaches and support staff.
  
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  Develop excellent assistant coaches. A head coach is only as good as his staff.
  
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  Motivate the young men to want to play for the program.
  

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  Work hard with the administration, assistant coaches, players, boosters, and community to build support for the school and program.
  
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  Demonstrate the hard work and determination that is expected of the coaches, players, and support staff each day.
  
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  Develop academically, physically, mentally, and emotionally strong players.
  

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  Respond to all media inquiries.
  
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  Communicate with administration.
  
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  Deal with all parent issues and concerns.
  
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  Develop relationships with colleges and universities for player advancement.
  

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  Make sure all aspects of the program are run smoothly.
  
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  Develop better coaches through training and experience.
  
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  Develop better players through training and teaching..
  
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  Fundraise relentlessly and organize support professionals in order to build a brand that is to a professional quality
  
  
  

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  Plan and organize fundraisers with boosters.
  
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  Involve alumni and local businesses in events and activities.
  
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  Interact positively with the media at events and activities.
  
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  Be seen and do acts for others. Contribute to charity and public works
  
  
  

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  We must teach our athletes to be young men, we must do this daily
  
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  We will be the biggest supporters of our athletes, we will love them beyond football
  
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  Show gratitude to everyone, develop relationships with other sports, academics, and clubs. We want everyone we meet to have been affected positively by our program.
  
  
  

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  Ensure that there is adult supervision before, during, and after all team events.
  
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  Foster a safe environment, be able to forsee issues before they happen
  
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  Practice and talk about things that happen in news and how we eliminate those things from happening here.
  
  
  

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  Plan, organize, and implement all aspects of practices.
  
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  Oversee issuance, keep an inventory, and organize the storage of all equipment.
  
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  Repair and replace field equipment in need of repair or replacement.
  
  
  

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  Evaluate coaches/players each week, game, season, and year.
  
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  Hold meetings with coaches and players to discuss areas of strength and weakness.
  
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  Help assistant coaches develop into better coaches, which will lead to better development of the players.
  
  
  

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  Attend all freshman and JV games possible.
  
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  Attend and correspond frequently to feeder program athletics.
  
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  Recruit in classes and hallways for possible players.