Jlmc 101 Test #2 Question Pool Chapter 5 True/False



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JLMC 101 – Test #2 Question Pool

Chapter 5 – True/False

Due to competition among media, radio became obsolete after the arrival of television. FALSE

The first entrepreneurial vision of wireless telegraphy was as point-to-point communication and not as a one-to-many mass medium. TRUE

In its entrepreneurial phase, radio was marketed as a ship-to-shore communication device. FALSE

The British Marconi Company had trouble developing as a business after World War I in part because the U.S. Navy and U.S. commercial interests did not want foreigners to own new radio technologies. TRUE

The Radio Corporation of America (RCA) was formed after World War I to give the United States an early worldwide monopoly over radio broadcasting. TRUE

During the 1920s, the United States was the only country that allowed commercial interests to control broadcasting. TRUE

Network radio helped modernize America by deemphasizing local in favor of national programs. TRUE

Under the Radio Act of 1927, broadcasters were allowed to own their radio channels. FALSE

The Radio Act of 1927 created the Radio Corporation of America. FALSE

By the 1960s, most radio listening was done outside the home. TRUE

RCA delayed the deployment of FM radio for many decades because it was more concerned with the development of television. TRUE

By law, nonprofit broadcasters are allocated 25 percent of all the broadcast frequencies in the United States. FALSE

Internet radio stations are those that either stream or simulcast a version of their on-air signal over the Web, or create a station exclusive to the Internet. TRUE

The Telecommunications Act of 1996 has resulted in more competition and less consolidation in U.S. radio. FALSE

The nation's largest radio network is owned by telephone giant AT&T. FALSE

The rise of pirate micropower radio stations in the United States in the 1990s led the federal government to approve a new class of noncommercial low-power FM radio stations in 2000. TRUE

While the Radio Act of 1912 tried to address the problem of interference, it wasn’t until the Communications Act of 1934 that the government had the power to revoke licenses of stations that did not comply. FALSE

Chapter 5 – Multiple Choice

The telegraph was useless as a means of communicating between ships at sea or between ships and the shore because it relied on physical wires

The very earliest uses of Marconi's wireless radio were for military and commercial shipping

The _______ was important to radio technology because it allowed radio signals to be amplified permitting wireless telegraphy. Audion Vacuum tube

Which event led to the Radio Act of 1912? Sinking of the Titanic

The act that first emphasized that broadcasters did not own their channels but were granted licenses provided they operated in the “public interest, convenience, or necessity” was the Radio Act of 1927

What time period is considered the “golden age” of radio? 30s and 40s
Which radio program panicked listeners on Halloween eve in 1938?
“War of the Worlds” by Orsen Welles’s
Which radio program introduced the concept of continuing story lines? Amos ‘n’ Andy
Which of the following technologies caused major changes in the radio industry?
Television

The transistor made radio receivers portable
Some of the advantages and disadvantages of FM radio over AM were the following:
cleaner sound, allows for experimenting with other formats, less static

Which of the following time blocks are the most important to radio stations today? Morning drive and afternoon drive

Nonprofit radio today is

-alternative to commercial broadcasting –government subsidized –place for experimentation –struggling due to budget cuts

Which of the following statements is/are true about the relationship between the radio industry and the concept of media convergence?

Despite new technologies like personal MP3 players and music online, traditional radio continues to see billions of dollars in advertising money because advertisers can target their audience more with radio advertising and 90% of Americans still listen to radio

Which of the following accurately describes the difference between the U.S. and U.K. models of broadcast media in first half of the 20th century? UK: government owned, supported by taxes. US: commercial, privately owned, supported by advertising

How is the development of radio similar to the development of the Internet? There was no previous model

Which of the following is NOT true regarding the fairness doctrine?

Things that ARE true: -minimizes free speech limitations –gives all sides equal opportunities to express viewpoints –repealed in 1987 to liberate content from governmental interference and allow free market competition

Chapter 6 – True/False

Many of the program conventions in television actually came from radio. TRUE

The Radio Corporation of America (RCA) is credited with transmitting the first TV picture electronically. FALSE

One strategy of the television networks to pull program sponsorship away from single sponsors was to invent longer format shows. FALSE

The quiz-show scandals of the 1950s led to a loss of faith in the truth of TV images. FALSE

As a result of the number and diversity of cable offerings, the major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had in the 1960s and 1970s.

Most TV series from the 1950s have survived, and that is because they were originally shot on film.

The narrative situation and complications in a sitcom are typically resolved by the end of the episode.

Reality TV shows cost more for networks and cable to make than sitcoms or dramas.

Few children's programs are aired on network television because most advertisers aren't interested in reaching that audience. TRUE

Corporate sponsors are now funding 90 percent of public television's annual budget. FALSE

Concerned that cable television would undermine broadcast television, the FCC enacted rules limiting cable's growth. TRUE

In the landmark Midwest Video case, the U.S. Supreme Court ruled that the cable industry was a form of electronic publishing with the rights to control content. TRUE

The 1996 Telecommunications Act allows cable companies to offer telephone service, but the phone companies are not permitted to enter the cable TV business. FALSE

Time shifting refers to the delay of broadcast programs because of different time zones across the United States.

Third screens typically function as “catch-up services” allowing consumers to watch TV shows or movies that played earlier. TRUE

The ability to stream TV shows on devices like smartphones and the iPad haven't changed consumers' viewing habits much. FALSE

After completing its first five television episodes, an independently produced TV program no longer requires deficit financing to fund its production. FALSE

The term evergreens refers to recently produced TV shows that are popular. FALSE

Ratings refers to the percentage of households watching a given show out of all households watching television at a given moment in time. FALSE

Comcast is the nation's largest cable TV system operator. TRUE

Some U.S. cities are challenging privately owned cable giants by building competing, municipally owned cable systems. TRUE

Chapter 6 – Multiple Choice

In the TV freeze of 1948–1952 There were no new TV licenses given
Which development was a consequence of the quiz-show scandal?
Less trust in TV, fully ended sponsor’s creative control

The computerized nerve center of a cable system is called the headend

One of the ways cable channels are successful is by caters to niche, but bundles

Broadcasters were threatened by cable because narrow-casting/specialized programming

In a situation comedy the recurring cast deals with a problem that is resolved by the end of the episode


Anthologies were replaced by other types of programming in the 1950s because
they were too expensive and advertisers didn’t like them

An effective genre of television program to deal with serious or controversial social issues would be TV News

In 1965, the FCC established must-carry rules, which required cable companies to carry local TV broadcasts

What is the difference between a common carrier and an electronic publisher? Electronic publishers choose what content/channels they carry and Common Carriers do not have this choise

VHS outsold the technically superior Betamax videocassette format because porn

Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows? Deficit financing

The best way to erase the losses of deficit financing for a TV show is syndication (giving exclusive rights to air -> re-runs are essential, firt-runs, evergreens)

Programs that are in off-network syndication are re-runs that are no longer on primetime (essential for making up deficit financing)

Let's say there are about 100 million TV households in the United States. On a given Wednesday night, about 50 million of those households have their TV set turned on to a program. Of that 50 million, 25 million are watching American Idol on Fox. What is American Idol's share (not rating) estimate? 50%?

Which of the following statements about the three traditional major broadcast networks (NBC, CBS, ABC) is true?

Which event sparked the then FCC Chairman to declare television a "vast wasteland?" The Quiz Show Controversy

Chapter 7 – True/False

Only one person at a time watched the first motion pictures. TRUE

To become a mass medium, the early silent films had to offer what books achieved: the suspension of disbelief and stories that engaged an audience's imagination. TRUE

The Motion Picture Patents Company was established in 1908 to share film technology with independent filmmakers. FALSE

Hollywood was the international center of cinema from the very beginning. FALSE

American studios were able to gain control of the world film industry around World War I. TRUE

Movie palaces looked beautiful on the outside, but were often very shabby on the inside. FALSE

Examples of genres include comedy, drama, romance, and action/adventure. TRUE

Documentaries generally avoid controversial or unpopular subject matter. FALSE

The Hollywood Ten were studio writers and directors jailed for leaking military secrets to the Soviet Union. FALSE

With television capturing suburban audiences by the mid-1950s, movie producers made only family-friendly films to lure that audience back to theaters. FALSE

Three-dimensional (3-D) movies did little to stem the drop in movie theater attendance in the 1950s. TRUE

Movie theaters are still the largest single source of revenue for a typical feature film. FALSE

Between 80 and 90 percent of new movies lose money during their theatrical release. TRUE

Movie studios can earn significant profit by distributing their films in foreign markets. TRUE

For creative reasons, film studios have generally resisted making product placement deals. FALSE

Six studios dominate the U.S. film business. TRUE

The movie industry has largely embraced the Internet's ability to distribute new films and rentals to consumers. TRUE

Because of high equipment and operating costs, digital technology is not expected to benefit independent filmmakers for many years. FALSE

Chapter 7 – Multiple Choice

Nickelodeons and the silent films they showed were very popular with turn-of-the- century immigrant populations because cheap, no language barrier

Which of the following is one of the methods used by the Trust to control the film industry? Pooled patents, withheld equipment, controlled flow of movies to theater owners

What is vertical integration? Controlling all levels – production, distribution, exhibition

Which of the following is not an element of vertical integration in the movie industry? Syndication

Adolph Zukor formed the Famous Players Company in 1912 to fight edison’s trust

Mary Pickford was a famous actress who elevated the financial and celebrity status of film actors

When a studio engaged in block booking, it must rent new/marginal films along with the popular films
Which film was the first successful talking motion picture?
The Jazz Singer
In commercial filmmaking, who is considered the “author” of a film?
Director

What is a typical characteristic of independent films? Picked up by major studios; important for finding new talent

The Hollywood Ten are famous for blacklisted and boycotted directors/writers because they were jailed for not speaking when they were accused of aligning themselves with communist propaganda

_____ demonstrated the Justice Department's attempts at breaking up monopolies within the film industry. Paramount Decision

Which of the following did not have an impact on Hollywood in the postwar era (late 1940s, 1950s)? less couples dating/going to the movies, less public interest, suburbs drew them away from theaters, the TV

In an effort to compete with television in the 1950s, the movie studios began making content on more serious subjects

Which of the following is not one of the ways studios generate revenue today? Box office, dvd sales/rentals, pay per view, product placement

Which of the following is not one of the six major film conglomerates of today? Warner Bros, Paramount, Twentieth Century Fox, Universal, Columbia Pictures, and Disney

Which statement best reflects the current trend in movie viewing? More niche films and bigger reliance on blockbusters

Which of the following is NOT a type of product placement? Classic, corporate, evocative, stealth
Which of the following is NOT a way that Star Wars altered the movie industry.
Made blockbusters necessary; brought an end to 70s personal filmmaking; big budgets with special effects

Chapter 8 – True/False

The first newspaper produced in North America was Public Occurrences, Both Foreign and Domestic. TRUE

By the penny press era, the average newspaper cost eighteen cents per copy. FALSE

Joseph Pulitzer's New York World would stage events for the sole purpose of making news to cover. TRUE

Yellow journalism in the 1890s was the origin of investigative journalism in the twentieth century. TRUE

The term yellow journalism originated from a New York newspaper in the late nineteenth century that was printed on yellow-toned paper stock. FALSE?

Journalism is a scientific and objective method of communication. FALSE

The inverted-pyramid news story form is most commonly used with objective news stories. TRUE

History suggests that objective reporting grew out of an opportunity to mass- market news that would not offend particular groups. FALSE

Literary journalism uses the devices of fiction to construct a portrait of the real world using nonfictional experiences. TRUE

Online news has contributed to the creation of the 24/7 news cycle. TRUE

According to researchers, most small nondaily papers in the United States are consensus oriented rather than conflict oriented. TRUE

The phrase underground press refers to newspapers that operate out of major urban sewer systems. FALSE

Around 2005, large newspaper chains responded to the decline in newspaper circulation by buying up more newspapers and increasing newsroom staff. FALSE

Larger newspaper operations overall seem to be more financially stable than small- town newspapers. FALSE

Online newspaper stories have to be briefer and more streamlined than the print version. FALSE

Of all our mass media institutions, newspapers have played the longest and strongest role in sustaining American democracy. TRUE

Broadsides differed from newspapers in that their content was meant to remain relevant for a longer period of time. FALSE

Embarrassing a public official was often the reason early newspaper owners were forced to shut down or were even jailed. TRUE

Chapter 8 – Multiple Choice

Penny press newspapers increased news readership, switched to less partisan tilt for wider advert range

Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium? The penny press era

Yellow journalism is sensational, overly dramatic; the root of investigate journalism

What were the two significant features of yellow journalism? Sensational and overly dramatic
The two publishers most associated with yellow journalism in the late 1800s were
Pulitzer and Hearst

Modern journalism started to develop in the nineteenth century mainly because newspapers focus on objectivity/inverted pyramid

Select the correct historical order among the following major eras in journalism history. Yellow, investigative, objective, interpretive, literary, contemporary (consensus/conflict)

Name the publication most closely associated with the rise of modern journalism. The New York Times

Objective journalism as championed by Adolph Ochs and the New York Times was particularly good at focusing on “just the facts” and balanced reporting

What spawned the rise of interpretive journalism in the 1930s and 1940s? The complexity of WWI

Besides providing community calendars and meeting notices, _______ newspapers mostly carry articles on local schools, social events, town government, property crimes, and zoning issues. Non daily, consensus-oriented journalism

Which of the following are specific groups of readers targeted by specialized newspapers? African American, Spanish language, Asian America, Native American

The newshole is 35 to 50% of the paper space reserved for news

Advertising revenue, the lifeblood of newspaper operations

Which of the following is a way that online journalism is redefining news? Easy/fast access, more up to date, more space for articles, can publish things that are unprintable ¼

Which statement(s) is/are true about the relationship between blogging and traditional newspaper news? Blogging is being seen as a more viable feature of journalism than before

Worried about the shaky financial underpinnings of print journalism, some have suggested new business models, including paywalls, operating as nonprofits, universities as news sources, using internet companies like google

Which is NOT one of the critiques against objective news stories? Critiques – reporters are too trusting/uncritical, and they have little ability to report anything beyond the bare/undeniable facts

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