MKT 513 - MARKETING OF HOTEL AND TOURISM SERVICES (2 0 0)-2UNITS
Origin and development of Hotel and Tourism industries, the role of marketing in hotel and tourisms industry; theories of tourisms and hotel product, the role of marketing research in Hotel Tourism industry; the importance and process of planning in tourism hotel and hotel industry; strategies in hotel / tourism marketing; the role of National Tourism organization.
MKT 5l4- MARKETING PLANNING AND CONTR0L (2 0 0)- 2UNITS
Organization of marketing activities; marketing control system; budgeting as a control tool; marketing audit as an integral aspect of planning and control.
MKT 515- INTERNET MARKETING (2 O O)-2UNITS
Introduction to internet marketing: internet marketing strategies; internet and the marketing mix; relationship marketing using the internet and interactive marketing communication.
MKT 516 - - MARKETING COMMUNICATION II (2 0 0) - 2UNITS
Concept of sales promotion, the importance of personal selling in the communication mix; the evaluation and control of the promotion of the marketing communication mix, managing mass communications, Advertising, Sales Promotion, Events and Public
MKT 517- RESEARCH METHODOLOGY(2 0 0 )- 2UNITS
Introduction to Research Methodology, skill of scientific investigation, information gathering analysis and interpretation in calling with business and organizational behavior problem in Nigeria. Steps in research agenda and proposal, art of problems identification, analysis and report writing, the problems and prospects of Business Research in a seller’s market like Nigeria. Qualitative research, survey research and experimental research methods mechanics and style of research reports. Ethical issues in management research.
MKT 598 - FINAL YEAR PROJECT6 UNITS
Independent research study in any relevant area of business and marketing management approved by the department under supervision of a of a lecturer in the department.
POST GRADUATE PROGRAMMES IN FACULTY OF MANAGEMENT SCIENCES
CURRICULUM FOR MASTER IN
PROGRAMME (MBA) 1.0 INTRODUCTION
The MBA Programme of the Department of Management Science, LAUTECH, Ogbomoso commenced in 1998/1999 session with the overriding objective of meeting the ever-increasing demand and yearnings of the industrial sector for highly skilled manpower at the tap management level. The programme is aimed at producing new managers and equipping existing ones with appropriate skills for solving day to day management problems, man precisely and effectively, through the application of modem management techniques.
The MBA Programme shall train individuals to effectively handle management problems to meet the modem day challenges of a typical dynamic industrial environment. Other specific objectives of the programmes will include among others,
(i) Instilling a problem-solving attitude in the management of organizations;
(ii) Teaching basic tools and concepts of decision-making and their applications to managerial problem solving,
(iii) Developing a broader understanding of the socio-economic scope against which specific managerial problems may be assessed
(iv) Developing the management skills required by individuals in the implementation of decisions.
3.0 ADMISSION REQUIREMENTS
The criteria for admission into the MBA programme are as follows:
(i) All candidates must have five credit passes including English Language and Mathematics at '0' Level, as basic requirement.
(ii) Candidates must, in addition to the basic requirements, possess Bachelors degree in Social and Management Sciences or numerate disciplines like Engineering, Mathematics and Pure Sciences from a recognized University, with a minimum of second class lower division,
(iii) Candidates with Postgraduate Diploma in relevant disciplines from a
recognized University and who have passed with a minimum average score of 60%may also be considered for admission,
(iv) Holders of HND in relevant disciplines with a minimum of Lower Credit plus Postgraduate Diploma in relevant disciplines with a minimum average score of 60%from a recognized University are also eligible for admission.
(v) Holders of professional qualifications from relevant professional bodies such as ICAN, CIBN, NIMARK etc. plus Postgraduate Diploma in relevant disciplines with a minimum average score 01'60% from a recognized University may also be considered. All candidates must have a minimum of one year post - NYSC working experience in the industry.
4.0 AREAS OF SPECIALIZATION
The following are the areas in which candidates can specialize:
(i) Marketing Management
(ii) Financial Management
(iii) Human Resources Management
(iv) Management Information System
(vi) Cost Management
5.0 DURATION OF PROGRAMME
The MBA programme is operated on part-time basis, and runs for a minimum of four semesters and maximum of six semesters.
6.0 REQUIREMENTS FOR GRADUATION
To be eligible for the award of MBA degree, a candidate must satisfactorily and successfully complete the course work and pass all the prescribed examinations. The candidate must also carry out and successfully defend a research project relevant to the area of specialization. Other requirements are:
(i) Candidates must pass a minimum of 66 credit units, including al compulsory courses. The credit units are broken down as follows:
14 core courses on credits each 42
(chosen from the area of specialization} 6
MBA research project 0f 6credits 66 (ii)Theminimumpassmarkfor8verycourseisof45%.
(iii) Condition for graduation: A student must pass all prescribed cc and attain a minimum weighted average score of 50% to earn the degree of MBA
In the MBA programme, assessment of student's achievements shall be based on:
Group project work
(ii) Continuous Assessment and Examinations
Continuous assessment shall be done through essays, tests, term papers, tutorial ex quizzes and assignments. Scores from continuous assessment shall constitute 30% examinations shall constitute 70% of the final marks for each course, except the project whose score is based on 100%.
Score on each course shall be based on the grading system as follows:
All MBA students shall offer the following courses in the First Year of the programme
YEAR 1 FIRST SEMESTER
Course Code Course Title Credit Unit
MGS701 Basic Management Informatics 3
MGS703 Basic Financial Management 3
MGS705 Business Statistics 3
MGS707 Management and Organization Theory 3
MGS709 Basic Managerial Accounting 3
MGS711 Research Methodology 3
Year 1 Second Semester
Course Code Course Title Credit Unit
MGS702 Managerial Economics 3
MGS704 Quantitative Analysis 3
MGS706 Basic Operations Management 3
MGS708 Basic Marketing Management 3
MGS710 Business Policy 3
MGS712 Business and Company Law 3
All students shall offer the following courses in the first semester of the second year (i.e. third semester) of the programme on the basis of their areas of specialization.\
YEAR Il FIRST SEMESTER (THIRD SEMESTER)
Marketing Management Specialization
Course code Course Title Credit Unit
MGS 721 Advanced Marketing 3
MGS 723 Consumer Behaviour 3
MGS 725 Advertising (Seminar) 3
MGS 727 Marketing Research 3
MGS 729Product Planning and Development 3
MGS 731 Industrial Marketing 3 Total I8 Units
Financial Management Specialization
Course Code Course Title Credit unit
MGS733 Financial Analysis and Theory 3
MGS 735 Financial Management and Policy (Seminar) 3
MGS 737 Corporate Finance 3
MGS 739 Advanced Financial Management 3
MGS 741 Security Pricing and Portfolio Selection 3
MGS 743 International Business Finance 3 Total 18 Units
Human Resource Management Specialization
Course Code Course Title Credit Units
MGS 745 Advanced Organization Behaviour 3
MGS 747 Compensation: Theory and Administrations 3
MGS 749 Personnel Staffing and Evaluation 3
MGS 751 Industrial Relations 3
MGS 753 Organization Change and Development 3
MGS755 Managerial Problem Solving (Seminar) 3 Total I8 Units Management Information System Specialization
Course Code Course Title Credit Unit
MGS 757 Simulation and System Modeling 3
MGS 759 Data and Business Communication 3
MGS761 Social Issues of Computing (Seminar) 3
MGS763 Information System Analysis and design 3
MGS 765 E-Business 3
MGS767 International Dimensions of IT 3
Total I8 Units
Cost Management Specialization
Course Code Course Title Credit Unit
MGS771 Multidisciplinary Cost Mgt Professional Practice 3
MGS 773 Corporate Finance and Investment 3
MGS 775 Business Ethics 3
MGS 777 Strategic Cost Management 3
MGS 779 Market Dynamics and Competitive Analysis (Seminar) 3
MGS 793 Global Finance 3
Total 18 Units All students shall offer Research Project (MGS 700) plus two other courses out of the following in the second semester of the second year (i.e. fourth semester) of the programme.
YEAR II SECOND SEMESTER (FOURTH SEMESTER)
Course Code Course Title Credit Unit
MGS 700 Research Project 6
MGS 732 Entrepreneurship 3
MGS 724 OR MGS 782 Corporate Strategy OR Managerial Psychology 3
Total 12Units COURSE DESCRIPTION
MGS 701 BASIC MANAGEMENT INFORMATICS 3 UNITS
Concepts of information; computer application to information processing; humans as information processor, systems concepts and information systems; decision making concepts for information systems; value of information .Application of Information Technology (IT), (IT) Based Support System, Technology and Types of Computer Configuration.
MGS702 MANAGERIAL ECONOMICS 3UNITS Consumer behavior and determinants of demand; factors markets; production decisions; equilibrium of the market under different market structures; basic macro-economics; concepts and the economic impact of various government policies such as price controls, subsidies, taxes and tariffs.
MGS703 BASIC FINANCIAL MANAGEMENT 3 UNITS
Why individuals borrow and lend; creating wealth by investing in productive opportunities; how the investors value the firm; investment and financing decisions; consumption investment problems using expected utility theory; consumer's port-folio selection problems; market risk-return relationships and the valuation of the risk assets.
MGS704 QUANTITATIVEANALYSIS 3UNITS
Linear programming (Simplex method), duality, sensitivity analysis, transportation techniques; assignment problems; decision theory; Markov theory analysis; queuing theory; and simulation analysis.
MGS 705 BUSINESS STATISTICS 3UNITS
Descriptive statistics; probability distributions; estimation problem; regression and correlation basis; hypothesis testing. Each statistical concept is illustrated by means of a large number of less applications.
MGS 706 BASIC OPERATIONS MANAGEMENT 3UNITS
Production functions; design of products and services; forecasting; process design; capacity ning and scheduling; inventory management: work-force management; and quality control.
MGS 707 MANAGEMENT AND ORGANIZATION THEORY 3 UNITS
Production to management; Evolution of Management thoughts, planning and decision making; organizing function; leading; and controlling.
MGS 708 BASIC MARKETING MANAGEMENT 3 UNITS
Concepts of marketing; marketing research; marketing decision in the areas of pricing; product icy; promotional policy and distribution; marketing strategy and planning; management of the Marketing functions; organization; staffing, information and control.
MGS 709 BASIC MANAGERIAL ACCOUNTING 3 UNITS
The nature and scope of managerial accounting; cost accounting; analysis of financial requirements business concerns; sources of finance; evaluation of capital expenditure1 proposal; control of capital expenditure; break-even analysis and marginal costing; differential costing; standard costing and variance analysis; method of financial report for management.
MGS710 BUSINESS POLICY 3UNITS
The concept and process of strategic management; product/market port-folio .analysis; rations management and corporate strategy; management of growth in technology, turn und strategies; the role of computer in today's management; the business-environment interface; labour, the consumer, government, technology, scarcity of suppliers, mergers and acquisitions.
MGS 712 BUSINESS AND COMPANY LAW 3 UNITS
Legal aspects of business, Concepts of business law, agency, hire purchase, carriage of goods related laws, the Company Act, Company and Miscellaneous Matters Decree are also examined indepth.
MGS 711 RESEARCH METHODOLOGY 3 UNITS
Introduction to Research Methodology, Research in social science, Research in Physical and natural sciences, problems of research in developing countries, common errors in research, Research in Practice: Problem identification, literature review, materials and methods (methodology), Results (Data Analysis) and Discussions, Summary, Conclusions and Recommendation, Report Writing,
MGS721 ADVANCED MARKETING3 UNITS
The Nature and complexity of marketing decisions; structure of marketing problems into
analytical models; evaluation of the utility of the existing models, and associated measurements for marketing management.
MGS723 CONSUMER BEHAVIOUR 3UNITS
Basic factors influencing consumer behavior, with emphasis on managerial use of consumer decision making models, Buyers behavior modeling from both economic and behavioral sciences, consumer information processing, stochastic brand device models, Risk taking and market segmentation.
MGS 724 CORPORATE STRATEGY 3UNITS
Conceptual frameworks and models for the analysis of competitive situations and strategic dilenmlas, insight into strategic management. Analyses of external competitive environment, industry structure, value chain dynamics etc.
MGS725 ADVERTISING MANAGEMENT(SEMINAR) 3UNITS
Models of how advertising affects sales from the viewpoint of both economics and sciences, how these models can be used by the advertising manager to make regarding advertising budgets, copy design, and media selection.
MGS 727 MARKETING RESEARCH 3 UNITS
The role of marketing information in decision making; cost and value of gathering in design of measuring instruments; types of marketing research problems; data analysis of c university and multivariate nature (hypothesis testing, cross classifications, regress analysis).
MGS729 PRODUCT PLANNING AND DEVELOPMENT 3UNITS Issues Involved in the development and introduction of new products and the management. existing products; positioning, screening; concept testing and development of new product simulations; pretest market models; product rollout; diffusion of innovations; product life.
MGS 731 INDUSTRIAL MARKETING 3 UNITS
Marketing problems unique to the industrial marketing; Management of the sales force and optimal allocation across product lines, customers and sales territories; industrialconsumer pricing .efficiency-theory and evidence; option pricing-theory and evidences, application option theory to valuation of warrant and convertibles, right issues, subordinated debt: pricing duration; commodity markets and futures contracts; arbitrage pricing theory.
MGS 743 INTERNATIONAL BUSINESS FINANCE 3 UNITS
Foreign exchange uncertainties and ways to offset or minimize them; financial management within multinational companies; the constraints and the opportunities arising from nationality, the EEC financial market - EEC currency and bond market; ECOWAS financial market-ECOWAS currency and bond; development finance.
MGS745 ADVANCED ORGANIZATION BEHAVIOUR 3 UNITS
Individuals and group behavior in organizations, motivation, organization theory, work and control. Leadership style, group decision-making, organizational socialization, power influence, group dynamics, communication and conflict management
MGS747 COMPENSATION THEORY AND ADMINISTRAT10N 3UNITS
Examination of the determinants of wage levels, wage structures and individual wages; analysis of the impact of wages on work attitude and performance in organization.
MGS749 PERSONNEL STAFFING AND EVALUATION 3UNITS Element of manpower planning and internal labour markets; validation procedures for determining the potential of effectiveness and individuals, description and validity of selection instruments such as tests, interviews and biographical data, measuring performance, turnover and absenteeism and the process of performance appraisal.
MGS 751 INDUSTRIAL RELATIONS 3 UNITS
Theories of industrial relations and the industrial relations system. Trade unions and employers associations. Labour-management relations at the organizational and Industry level .The role of government in industrial relations. Strikes and trade dispute settlement procedures and collective bargaining in the public and private sectors of the Nigerian economy. The Nigeria Labour Law.
MGS753 ORGANIZATON CHANGE AND DEVELOPMENT
Basic steps or stages involved In the process of organizational diagnosis and change, the
development of strategies necessary for gaining entry to an organization, collecting data, and feeding back data to the client organization. Several specific strategies and technologies for changing organizations are presented and the relative strengths and weaknesses of the strategies are examined.
MGS755 MANAGERIAL PROBLEM SOLVING (SEMINAR) 3UNITS
The practical study of managerial work; Examines communication skills and offers the opportunity for assessment and feedback, organizational building and case work.
MGS757 SIMULATION AND SYSTEM MODELLING 3UNITS
Concepts of Simulations, simulation software, systems modeling and model validation. Statistical analysis of output data, random variant, general and input probability.
MGS759 DATA AND BUSINESS COMMUNICATION 3 UNITS
Overview of Data and computer communication, general categories of principles, TCP/IP, Internetworking family of protocols, LANS, WANS, Wireless, Peer to Peer computing, security' and infrastructure driving networked economy, methods, processes and functions necessary for effective communication in today's high-tech global market place.
MGS 761 SOCIAL ISSUES OF COMPUTING (SEMINAR) 3 UNITS
Survey of the individual, organizational and environmental Impacts of computers, social and ethical issues of present and projected uses of computers, computers and workplaces, computers and communities, computers and moral values, computers and privacy, computers and education, etc.
MGS 763 INFORMATION SYSTEM ANALYSIS AND DESIGN 3 UNITS
Introduction to basic concepts in engineering and design, techniques for analysis, design and overall software lifecycle management. Analysis, basic object oriented analysis' and development of large scale system. System Architectures In the context of business process for-engineering of business information systems.
MGS 765 E-BUSINESS 3 UNITS
Designing and implementing practical E-business centered software projects; system integration in the web environment, widely deployed scripting languages; python, Peri, etc. Aspects of E-Business; Business to Business, Business to Consumer and Intranet knowledge management E-procurement, E-payment and other applications.
MGS 767 INTERNATIONAL DIMENSIONS OF IT 3 UNITS
National, regional and international information technology development strategies and policies; IT and national sovereignty, development and control of global information highways, International institutions and IT, convergence and divergence of information systems across nations, regions and international sector.
MGS 771 MULTIDISCIPLINARY COST MGT PROFESSlONAL PRACTICE 3UNITS Definition - Cost Management. Multidisciplinary Cost Management. The Conceptual framework of the profession, the cost management profession/professional, cost management services, ethics and code of conduct of professional practice, movement and change in cost curves, cost and value of trade is, cost management cycle, system view of interacting factors on costs, Costs, Cost Management Mindset Development, Elements of Balance Score Card and EVA Concept. Customer/product Profitability Analysis, Cost Management System Strength and Weakness Diagnosis, Development and Implementation of Cart Management System.
MGS773 CORPORATE FINANCE AND INVESTMENT 3UNITS
The role of the financial manager; analyzes types of investing and financing decisions; uses a valuation model measure the risk/return tradeoffs of those decisions. Introduces investments and developments and develops problem-solving skills; addresses financial analysis from an investor's perspective; overviews financial instruments and marketplaces; discusses stock, bond, and options valuation, risk and return portfolio theory, bond pricing, interest rate risk, hedging, financial engineering options, and marketing efficiency.
MGS775 BUSINESS ETHICS 3UNITS Business; Concept and System Theory; Ethics definition and basic theoretical framework, Ethical dimensions of business, application of normative ethical theories, Stakeholders-major stakeholders, the stakeholders' needs and stakeholders relevance. Business social responsibilities - Basic theory and modem expectation, Relevance of business social responsibility to organizational survival, Business ethics stimulation of moral imagination, Analysis of ethical leadership; application to Nigerian businesses.
MGS777 STRATEGIC COST MANAGEMENT 3UNITS
Defining Strategic Cost Management, Cost Planning and Forecasting, Activity Based Cost Management (ABCM), Target Cost Management (TCM), Cost measurement - Financial and Non Financial Performance measure, Budgeting and budgetary controls, Customer profitability analysis and its Importance in strategic cost management, Product profitability analysis and its importance in strategic cost management, value Chain Concept and analysis.