Leadership Development Seminars and ecq-based Readings

MIT Sloan Business School

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MIT Sloan Business School

Big Data: Making Complex Things Simpler

Today, businesses can measure their activities and customer relationships with unprecedented precision. As a result, they are awash with data. This is particularly evident in the digital economy, where clickstream data give precisely targeted and real-time insights into consumer behavior, but leading edge companies in every industry are using big data to replace intuition and guesswork.
This new executive program prepares you to understand and lead this revolution in your
organizations by:

  • Collecting many different forms of information gathered from inside and outside your organization

  • Developing new knowledge from that information, for example, discovering patterns of customer behavior

  • Using this information in a collaborative way to improve both productivity and strategic
    decision making in real time

  • Collectively, the practices taught in this program constitute a new kind of "R&D" that draws on the strengths of digitization to speed innovation, increase customer loyalty, and improve execution.

Through examples, case studies, and discussion in buzz groups, participants will learn how

organizations are using big data effectively in fields as diverse as marketing, retailing, branches of government and healthcare. The program will encourage participants to apply these concepts in the context of their own organizations—including defining problems that could benefit from the application of big data concepts, brainstorming sources of data, and designing experiments to collect and analyze data in ways that are acceptable to customers—to create new value.
Dates: Apr 02-03, 2013| Oct 15-16, 2013

Certificate Track: Management and Leadership

Location: Cambridge, Massachusetts

Tuition: $2,900 (excluding accommodations)

E-mail: sloanexeced@mit.edu
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Developing and Managing a Successful Technology and Product Strategy

A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products and technologies, it needs a strategy that not only makes markets, but also beats the competition. This program will present a depth of challenges that extend from R&D to manufacturing, engineering, project management, and new ventures, and provide an innovative and powerful approach to developing technologies and products that people want to buy. The program material will also explore ways to link those technologies and products with a company's business strategy.
Drawn from MIT Sloan School's top-ranked MBA curriculum, this groundbreaking program will provide a framework for understanding how technologies and markets evolve; how they are linked; how technologies differ across markets; and how new technologies get accepted. This program will enable participants to:

  • Identify profitable projects for their research dollars and find out how to capture the value of those projects

  • Build technical capabilities for products that create value for their customers

  • Restructure their organizations to respond to market and technical dynamics

  • Implement their strategies for maximum benefit

Dates: Mar 12-13, 2013| Jun 11-12, 2013| Oct 23-24, 2013

Location: Cambridge, Massachusetts

Costs: $2,900 (excluding accommodations)

E-mail: sloanexeced@mit.edu
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Entrepreneurship Development Program

This program leverages MIT's culture of high-tech entrepreneurship to help entrepreneurs, corporate venturing executives, and others involved in entrepreneurial environments learn what they need to develop ideas into successful businesses, and how to increase entrepreneurial opportunities in their corporations, institutions, and regions. The material will introduce participants to MIT's technology transfer system, entrepreneurial educational programs, and entrepreneurial network.

Through lectures by senior MIT faculty, visits to high-tech startups, and live case studies with successful entrepreneurs, participants will be exposed to the content, context, and contacts that enable entrepreneurs to design and launch successful new ventures based on innovative technologies. Specially designed team projects give participants hands-on, practical experience developing a business plan, while networking events bring participants together with members of MIT’s entrepreneurial community.

Dates: Jan 27-Feb 01, 2013

Location: MIT Campus, Cambridge, Massachusetts

Costs: $9,700 (price excludes accommodations)

E-mail: sloanexeced@mit.edu
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Essential IT for Non-IT Executives

The goal of this program is to help organizations build a stratum of management where people from various backgrounds and areas of expertise can work together efficiently and productively by understanding and appreciating each other's contribution to the overall success of the organization. The program is not meant to make an IT specialist out of every manager, but to make every manager confident in resolving IT issues and working with IT staff to make better decisions and to deliver better process change. Ultimately, this program is about ways to design work processes that propel the company toward future success.
Key areas of discussion will include:

  • Governance: Effective IT management requires active involvement from both business and IT managers. A firm understanding of roles and responsibilities for specific decisions will help minimize potential areas of conflict.

  • Discipline: IT cannot be everything to everybody. It is essential to set realistic goals and to manage everyone's expectations throughout any IT-related initiative. Discipline is essential in getting business value from IT.

  • Organizational Architecture: A well-managed, standardized platform is the foundation of IT effectiveness, risk management, and agility.

  • Transparency: Transparency is key to better decision-making and business value from IT. Managers should identify specific issues a company needs to solve through IT, define and follow assigned milestones, and keep close track of success metrics.

  • People and Culture: IT is more than just a technology challenge. Don’t forget the people and culture. Simply understanding the vocabulary and knowing how and whom to ask IT-related questions can help non-IT managers make great strides toward organizational change.

Mar 26-27, 2013| Nov 14-15, 2013

Location: Cambridge, Massachusetts

Costs: $2,900 (excluding accommodations)

E-mail: sloanexeced@mit.edu
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Managing Complex Product Development Projects

Managing complex technical projects is a massive integration effort at many levels. Product and production plans must be integrated into components, components into subsystems, subsystems into systems and systems into quality products.
Traditional project management does not provide the kind of detail required today to both accelerate product and service development and improve product and service quality in the 21st century. Managing Complex Technical Projects presents a revolutionary design structure matrix (DSM) that MIT researchers use to determine which tasks within each phase of a complex project should or should not be performed concurrently. The DSM method is already applied in a number of corporations.
MIT researchers developed the DSM modeling approach to learn how to solve problems facing large-scale projects. After field-testing DSM in dozens of organizations and industries around the world, they found that it successfully streamlined the development of a wide array of projects including:

  • complex automotive components systems and subsystems

  • aerospace configuration design

  • concept development and program roll-out

  • electronics and semi-conductor development

  • equipment and machine tool development

  • plant engineering

  • construction projects

  • complicated service development and delivery projects

Through lectures, exercises, interactive discussions, and teamwork, participants in the program learn how to use DSM to map complex and often highly-technical procedures into simple arrays. Most important, they learn how to solve five key problems that confound complex project management: iteration, overlapping tasks, architecture, decomposition and integration.

In Managing Complex Technical Projects, participants learn to:

  • better document existing procedures

  • reduce complexity

  • share data with confidence

  • facilitate project flow

  • expose constraints and conflicts

  • design iteration strategically

: Jun 05-06, 2013| Nov 05-06, 2013

Certificate Track: Technology, Operations, and Value Chain Management

Location: Cambridge, Massachusetts

Tuition: $2,900 (excluding accommodations)

Program Days (for certificate credit): 2

E-mail: sloanexeced@mit.edu
Table of Contents

Supply Chain Strategy and Management

This practice-oriented program investigates a new MIT framework for better managing supply chains in today's rapidly changing markets. Participants will explore:

- How to better structure a company's supply-chain strategy

- Guidelines for making strategic sourcing and make-buy decisions

- How to integrate e-business thinking into supply chain strategy and management

- "Clockspeed benchmarking,” a tool for deriving critical business insights and management lessons from industries with the highest obsolescence rates of products, process technologies, and organizational structures (industrial "fruit flies")

- Why all advantages in fast clockspeed environments are temporary

In the past, supply chain practice has been primarily tactical, but this program presents a new and innovative approach to supply chain design, which will enable program participants to better understand:

- The role of supply chain design in business strategy and why, if not linked, your supply chain design can undo a company's entire business strategy

- Forces that influence supply chain structure—how supply chain structures change; how supply chain structures and industry structures overlap; and how these structures are affected by the speed of change in a given industry

- Integrating supply chain design with product and process development

- Connecting supply chain design with supply chain management and logistics

- Supply chains in the age of e-business

Apr 18-19, 2013| Jun 20-21, 2013| Nov 07-08, 2013

Certificate Track: Technology, Operations, and Value Chain Management

Location: Cambridge, Massachusetts

Tuition: $2,900 (excluding accommodations)

E-mail: sloanexeced@mit.edu
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Understanding Global Markets: Macroeconomics for Executives

This program will introduce participants to some of the most important concepts in macroeconomics and international economics today. The material will be offered in four sections that form a comprehensive economist's viewpoint: the role that central banks play in the global economy; the forces that drive financial sectors and financial crises; how and why countries trade, and why trade is a source of conflict; and lastly, the considerations that should be part of all international business decisions.
The program is designed to help executives understand and predict the medium-to long-run performance of economies in order to mitigate risk, develop growth plans, and make investment decisions, both locally and abroad. Participants will leave the program with a better understanding of the global economic environment, and learn to recognize the effects of the economy on their companies, so that their business decisions may be informed and appropriate. The tools and frameworks presented in this program will enable participants to:

- Understand the nature and behavior of financial crises

- Learn to interpret financial indicators

- Recognize economic trends

- Predict likely actions of central banks and governments

- Make informed off-shoring decisions

- Be successful in international investments
Mar 19-20, 2013| Jun 03-04, 2013| Oct 21-22, 2013

Certificate Track: Strategy and Innovation

Location: Cambridge, Massachusetts

Costs: $2,900 (excluding accommodations)

E-mail: sloanexeced@mit.edu
Table of Contents

Strategic Cost Analysis for Managers

This program is about how to analyze projects from a cost-accounting perspective. It will offer a unique opportunity for program and project managers to learn cost accounting-based project management practices and strategies for making smart project choices which justify outcomes and create value. Program material is drawn from our popular and highly-rated MBA courses on financial and managerial accounting and shows how managers can leverage cost analysis to better influence the outcomes of product development and project management.
The program will offer a series of interactive lectures, cases, and small group exercises that will help participants better understand:

  • The language and mechanics of the accounting that goes on in complex organizations

  • How to identify good results even though the accounting numbers look bad, and bad results when the accounting numbers look good

  • Cost allocations, absorption costing, and transfer pricing, and their effect on reported performance

  • Company’s internal metrics for evaluating management

: Dec 11-12, 2012| Apr 04-05, 2013| Jun 27-28, 2013| Nov 19-20, 2013

Certificate Track: Technology, Operations, and Value Chain Management

Location: Cambridge, Massachusetts

Tuition: $2,900 (excluding accommodations)

Program Days (for certificate credit): 2

E-mail: sloanexeced@mit.edu
Table of Contents

Systematic Innovation of Products, Processes, and Services

This five-day program blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, presenting methods that can be put into immediate practice for your own development projects.
The goal of this program is to help participants become systematic about innovation in order to create value for their businesses and their customers. To achieve this goal, participants discuss the complete product or service life cycle, from business strategy and technology roadmapping, to customer and market analysis, to implementation and pricing.
The program will address how to lead innovation processes in today’s globally connected market and how to build a business process which creates lasting value.
Systematic Innovation in Products, Processes, and Services shares MIT Sloan professors’ world-renowned research on each of the focused subject areas, including:

  • Technology  strategy

  • Design thinking skills

  • Customer needs analysis

  • Systematic creativity methods

  • Market and pricing strategy

  • Design for environmental sustainability

  • Design of services

  • Capturing value from innovation

  • Development process design

  • Product and service leadership

  • R&D organization and teams

  • Managing complex technical projects

  • Staged vs. spiral development

  • The future of design process and culture

Participants will have an opportunity to discuss these frameworks and apply them to their own personal responsibilities and experiences. The concepts and frameworks covered in this program will enable participants to understand:

  • Why the process of innovation can be systematic – structured, reliable, and repeatable

  • When it makes sense for entrepreneurial firms to compete directly with established firms

  • How to evaluate market opportunities and identify customer needs in a systematic way

  • What actions you must take to capture some of the value you create with new products and services

  • How to structure an effective concept development process

  • How design iterations, project milestones, and reviews can be used to manage  a staged or spiral process

  • How products and processes can be designed for environmental sustainability

  • How design of services differs from new product development 

  • What is the impact of Generation Y employees on the creative process

: Nov 11-15, 2013

Certificate Track: Technology, Operations, and Value Chain Management

Location: MIT Campus, Cambridge, Massachusetts

Tuition: $7,950 (excluding accommodations)

Program Days (for certificate credit): 5

E-mail: sloanexeced@mit.edu
Table of Contents

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