Presentation-Group 2 123 Đường ABC, Thành phố DEF
SCM201 - IB1702
Lecturer: Trương Thị
Kim ThoaChapter 6: Category
Strategy Development
Choose
a company, visit their website and see how they categorize their product. List all the reasons why that company need to classify their goods/services?
PRESENTATION
GROUP 2
Facilitating search and discovery
Enhanced user experience
Efficient
inventory managementPersonalization and recommendation systems
Marketing and promotional strategies
Streamlined logistics
and supply chain management Categorization allows customers to navigate through different departments and subcategories, narrowing down their search and improving their overall shopping experience.
By organizing products into categories, subcategories,
and product listings, customers can quickly find what they are looking for and compare different options.
It enables them to track and monitor stock levels, restock items when needed, and streamline the order fulfillment process.
By understanding customer preferences and purchase history
within specific categories, Amazon can recommend relevant products to customers, increasing the likelihood of a purchase and enhancing customer satisfaction.
By analyzing customer behavior within different categories, they can create tailored advertisements and promotions
to specific customer segments, maximizing the effectiveness of their marketing efforts.
Effective categorization allows Amazon plan and execute efficient product storage, transportation,
and delivery processes, ensuring timely and accurate order fulfillment.