Lecturer: Trương Thị Kim Thoa

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Group 2 Chapter6

Presentation-Group 2 123 Đường ABC, Thành phố DEF
SCM201 - IB1702
Lecturer: Trương Thị Kim Thoa
Chapter 6: Category
Strategy Development

Nguyễn Ngọc Quỳnh Như
Phòng Bảo Hân
Nguyễn Ngọc Yến Vy
An Gia Khương
Đào Đăng Khoa

Choose a company, visit their website and see how they categorize their product. List all the reasons why that company need to classify their goods/services?

Facilitating search and discovery
Enhanced user experience
Efficient inventory management
Personalization and recommendation systems
Marketing and promotional strategies
Streamlined logistics and supply chain management

Categorization allows customers to navigate through different departments and subcategories, narrowing down their search and improving their overall shopping experience.
By organizing products into categories, subcategories, and product listings, customers can quickly find what they are looking for and compare different options.
It enables them to track and monitor stock levels, restock items when needed, and streamline the order fulfillment process.

By understanding customer preferences and purchase history within specific categories, Amazon can recommend relevant products to customers, increasing the likelihood of a purchase and enhancing customer satisfaction.

By analyzing customer behavior within different categories, they can create tailored advertisements and promotions to specific customer segments, maximizing the effectiveness of their marketing efforts.

Effective categorization allows Amazon plan and execute efficient product storage, transportation, and delivery processes, ensuring timely and accurate order fulfillment.


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