Lewis nyamongo snyaon1812 hazel belorah ayayo shazay1841



Download 15.16 Kb.
Date17.05.2021
Size15.16 Kb.
#56644
E COMMERCe group activity

LEWIS NYAMONGO SNYAON1812

HAZEL BELORAH AYAYO SHAZAY1841

KIBURI TEDDY MURITHI SMURKI1841

KENLICK MUTUOTA SMWAMU1812

JOSHUA WAMALWA SJOSWA1811

1.Demonstrate a written scenario where any of the two types of auctions are utilized.

2.Discuss some of the marketing tactics used by Web sites to promote their auctions.

3.Give an example of a virtual community citing reason why it should be referred to as such



  1. Demonstrate a written scenario where any of the two types of auctions are utilized.

ENGLISH AUCTIONS

In Texas, English bidding for newly renovated move away houses are conducted, where auctions are conducted on the basis of bidding. The auctioneer states a price, and participants participate in a bidding war, where the participant who states the highest price, wins the opportunity to purchase the house. Prices are inclusive of renovation costs and transport to the desired location of the buyer.

ONLINE AUCTIONS

In Kenya, an example of an online auction platform is bidpesa, where online members of the platform, purchase bidding tickets at 10 shillings, and are involved in aa process of bidding for different, products e.g. motorcycles, cars, pieces of land, the person with the lowest bid, wins the product. The more one bids the more the chance of winning the product.



  1. Videos

Producing a video to advertise your website auction is a way to generate attention. Upload it to a video sharing site, such at YouTube, or on your auction website. The video can highlight an item you have on your auction or can be short and funny enough for people to pass around to their friends for the entertainment value. Place your website address on the bottom of the screen so the origins of the video will never be a mystery. Normal curiosity will send users to your site if your video catches their attention.

Social Networking

Having a presence on social networking sites such as Facebook, Twitter and LinkedIn, is a necessary marketing tactic in 2011. Merely starting the sites isn't enough. You must update the social sites at least once a day. Your auction can have its own accounts. Upload your video or send people to the link. These sites are a great way to advertise the auction events that are happening that day. Highlight items that are of interest to the majority of those in your target market who frequent your social networking sites. Give them the deadline for the auction and update them frequently on the item that you have chosen to track.

Write


The more your name and that of your company appear on the Internet, the more likely you will become familiar to those who are interested in website auctions. To make your brand popular, write articles of information about auctions that make you the expert. Offer your articles to sites that give advice or are related to online auctions. Also, write a blog and frequent others where you can leave a comment. Whenever you have an opportunity to write on the Internet, list your name, company and website address along with a link, if allowed.

Give-Aways



When a user links to your site, offer him an enticement to stay, register and bid on your auctions or list an item for sale. Give-aways work if they are of interest to your target market. Offer a free trial period, if you charge a fee to list an auction item, or offer money loaded on to his account, such as $5, to be used toward the purchase of an item worth $20 or more. You also can have T-shirts or hats made with your auction website address and send one to those who register with your site. This not only rewards your customers, but it provides a way to advertise your website by having your customers be your walking billboards.

  1. A virtual community is a social network of individuals who connect through specific social ... Technologies cited include Usenet, MUDs (Multi-User Dungeon) and their ... For example, an email distribution list could serve as a personal means of ... Some studies have indicated that virtual communities can provide valuable.

Download 15.16 Kb.

Share with your friends:




The database is protected by copyright ©ininet.org 2024
send message

    Main page