Ph 7020: Principles of Tobacco Control Instructor: Michael Eriksen, Sc. D. Fall Semester 2014



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PH 7020: Principles of Tobacco Control
Instructor: Michael Eriksen, Sc.D.

Fall Semester 2014



Course Basics

Class Day/Time:

Face-to-face classroom sessions will be held on Fridays at 9:30am - 12:00pm on the following dates: Aug. 29, Sept. 26, Oct. 31, and Dec. 05

Class Location:

Web-facilitated Hybrid Course: Online and On-Campus Sessions.

Face-to-face session will be held at the Urban Life Building, 140 Decatur Street, Suite 1240.

Prerequisite(s):

None

Required Course Materials

Eriksen M, Mackay J, Ross H. The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation; 2012. http://www.tobaccoatlas.org/. Complimentary copies will be made available on the first day of class.




Faculty Accessibility

Instructor(s) of Record:

Michael Eriksen

Office Location:

Urban Life Building - 140 Decatur Street, Suite 854

Phone Number(s):

(404) 413-1480

Email:

meriksen@gsu.edu

Follow on Twitter: @MPEriksen

Office Hours/Availability:

By appointment – contact Emily Cahill, ecahill1@gsu.edu

  1. COURSE DESCRIPTION

Principles of Tobacco Control - 3.00 Credit hours

Progress in reducing tobacco use is one of the ten greatest achievements of the second half of the 20th century; however, tobacco use still remains the leading preventable cause of death in America. The control of tobacco use draws upon many if not all of the academic disciplines that compose public health. In many ways the study of tobacco control serves as a case study for understanding the broad field of public health. This course will provide an overview of the history and evolution of tobacco in society, with particular emphasis on the variety of public health disciplines used to reduce tobacco use, including behavior change, communications, law, regulation, public policy and community action.


II. Course Objectives / Competency / Assessment of Student Learning:
This course is designed to support students in acquiring competence in the following areas, as indicated in the GSU School of Public Health Graduate Student Handbook (see MPH Competencies).

  • HPMB 2. Describe steps and procedures for the planning, implementing and evaluating public health programs, policies and interventions.

  • HPMB 3. Apply evidence-based principles and the scientific knowledge base to critical evaluation and decision making in public health.

  • HPMB 4. Develop a logic model for use in program development, implementation, and evaluation.




Course Objectives

Program Competency

Assessment Method(s)

Assess harm caused by primary smoke and secondhand smoke.

N/A

In class activities and discussions

Examine smoking behavior variations by population characteristics (gender, race, age, SES, special populations) in both the U.S. and globally.


N/A

In class activities and discussions

Question the concept of harm reduction from a public health perspective.


HPMB 4

In class activities and discussions

Contrast the human and monetary costs of tobacco use to profits received by tobacco companies.


N/A

In class activities and discussions

Analyze tactics used by the tobacco industry to market their products and influence politics.


N/A

In class activities and discussions

  • Contrast clinical and population-based tobacco control interventions.




HPMB 2

In class activities and discussions

  • Evaluate the evidence for tobacco control methods such as smoke-free air laws, taxes, and marketing restrictions.




HPMB 2

In class activities and discussions

  • Scrutinize the variability of tobacco control laws in the U.S. and globally.




N/A

In class activities and discussions

  • Hypothesize how tobacco control methods can be applied to other public health issues.




HPMB 3

In class activities and discussions

  • Contrast endgame targets and strategies in place around the world.




N/A

Final exam paper


III. Course Assignments and Requirements
Prerequisites: None.

Course Design: Hybrid Course Format - Online and On-Campus Sessions

  • The syllabus, any changes to the syllabus, lecture slides, homework, quizzes, and other important information will be posted to Moodle. http://train-nacdd.gsu.edu/

  • Students should check the Moodle course page at least every other day.

  • Professor will hold an in class meeting on the following Fridays at 9:30am - 12:00pm on the following dates: Aug. 29, Sept. 26, Oct. 31, and Dec. 05 at Urban Life Building 140 Decatur Street Suite 1240.




  • Should you have any questions about the course or its requirements, please ask your question during virtual sessions or contact the Instructor via email or phone. He/she will respond to you within 2 working days.

  • Instructions for accessing Moodle site:

    • Go to URL: http://train-nacdd.gsu.edu/

    • Username: [your email address up until the @ symbol]

    • Password: changeme

    • You will be prompted to enter a new password

Assessment: Following are the criteria for evaluating student performance – 100 points possible. Refer to the grading rubrics located in the course website for specifics on the criteria for grading each assessment. The instructor will provide results/feedback on assessments within 7 working days.

Discussion Board Posts: 45 Points

Each week students are required to enter 2 postings for this discussion.  You may either start a new thread plus comment on an existing thread; or you may comment on two already existing threads.


Online Assignments: 45 Points

Each week students are assigned online activities. Instructions and deadlines for these activities can be found on the course page.


Final Essay: 10 Points

Topic:  Endgame Paper - Describe what the world will look like relating to tobacco in 2050?  Discuss the type of nicotine delivery system used (combusted cigarettes, electronic, or other type), and the number of tobacco users in 2050.  Which tobacco control strategies will be in place in 2050?


Instructions:  The paper should be approximately 5 pages (1250 words) in length, typed, double spaced, 12-pt Times New Roman font.  See grading rubric for this paper found under the additional resources tab in Moodle.  Deadline for the final essay is Wednesday, December 10th, 2014 @ 11:00pm.
IV. Grading Policy
Grading breakdown:

90 – 100 points A

80 – 89 points B

70 – 79 points C

60 – 69 points D

Below 60 points F


V. Attendance and Class Participation Policy
This course assumes substantial and informed student participation. General discussion of theory and practice is encouraged and expected of all students. At a minimum, being informed requires completion of assigned readings and homework, and assessments. Attendance at each class meeting is extremely important and is highly correlated with overall success in the course. Students are expected to complete the 15 modules (sessions) online and will have one week to complete each module, depending on the module assignment. Deadlines are indicated below and on the course webpage.

VI. Late Assignments and Make-up Examination Policy
Late Assignments: The deadlines for the assignments are final. Any assignment turned in late will receive a grade of zero. Please contact the instructor if you believe you require an excused deadline extension; an extension is not guaranteed.
Withdrawals: A student who withdraws at any time up to the mid-point of the quarter will be assigned a W or WF depending upon whether he/she is doing satisfactory work at the time of withdrawal. An average grade of D or F at the time of withdrawal will be assigned a grade of WF. After the mid-point of the quarter, the Registrar’s Office will assign an automatic WF to any student who withdraws from the course without a hardship withdrawal. If a student receives permission to withdraw under hardship, the Instructor will assign a W or WF grade depending upon the student’s work up to the point of time that the student withdrew.

The following is the formal policy at Georgia State University:

“Effective Fall 2001, Instructors must on a date after the mid-point of the course to be set by the Provost (or his designee),


  1. give a WF to all those students who are on their rolls but no longer taking the class and

  2. report the last day the student attended or turned in an assignment.

Students who are withdrawn may petition the department chair for reinstatement into their classes.

Incompletes: A student will be given the grade I only if nonacademic circumstances beyond the student’s control prevent the student from completing a small segment of the course—e.g., the final examination. For a student to receive the grade of I, he/she must be doing satisfactory work (an average grade of C or better) up to the point that he/she could not continue. Arrangements must be made with Instructor to remove the incomplete grade within one quarter.

Appeals: GSU student appeals policy and procedure



General Expectations: This is a graduate level course, and student behavior is expected to be in keeping with that expected of graduate students and professionals. Students are expected to show courtesy and respect for classmates and faculty.

  1. Syllabus Deviation Policy

The course syllabus provides a general plan for the course; deviations may be necessary.



  1. Student Code of Conduct and Policy on Academic Honesty

All students at this University are expected to engage in academic pursuits on their won with complete honesty and integrity. Any student found guilty of dishonesty in any phase of academic work will be subject to disciplinary action. The complete Academic Honesty policy is located in the GSU Graduate Catalog, Section 1350: http://enrollment.gsu.edu/catalogs/. Students and faculty are expected to review and conform to the university’s policy on academic honesty. Information on the Student Code of Conduct and related policies and procedures are available at: http://codeofconduct.gsu.edu/.


Special attention should be paid to the sections on plagiarism and multiple submissions:
Plagiarism. Plagiarism is defined as, “appropriating and putting forth as one’s own the ideas, language, or designs of another” (The Living Webster, 1975) – and it is strictly forbidden. Written and oral presentations must be a student’s own work. Students plagiarizing or cheating in any form will face disciplinary action which could result in an “F” in this course and suspension or expulsion from the University. Copying from written materials, presentations, websites, etc. without source acknowledgement and referencing is plagiarism. Read it, appreciate it, learn from it, and make sure you source it – and then reflect it with your own thoughts and words! If you are uncertain about what constitutes plagiarism, please contact the instructor.
Multiple Submissions. It is a violation of academic honesty to submit substantial portions of the same work for credit more than once without the explicit consent of the faculty member(s) to whom the material is submitted for additional credit. In cases in which there is a natural development of research or knowledge in a sequence of courses, use of prior work may be desirable, even required; however, the student is responsible for indicating in writing, as a part of such use, that the current work submitted for credit is cumulative in nature.
Core Rules of Netiquette

In addition to the student code of conduct policy, students should also follow the following rules of netiquette. These rules provide you with guidance about Internet etiquette, including the importance of demonstrating effective and respectful online communication.



Students should review these rules before class begins.

  • Rules of Netiquette1

  1. Disability Accommodations Policy

Students who wish to request accommodation for a disability may do so by registering with the GSU Office of Disability Services. Students may only be accommodated upon issuance by the Office of Disability Services of a signed Accommodation Plan and are responsible for providing a copy of that plan to instructors of all classes in which an accommodation is sought. The Office of Disability Services is located in the GSU Student Center, Suite 230 and online here: http://disability.gsu.edu/.




  1. Course Evaluations Statement

Your constructive assessment of this course plays an indispensable role in shaping education at Georgia State. Upon completing this course, please take time to fill out the online course evaluation.




  1. Career Services

The School of Public Health provides career services & student leadership opportunities (student clubs & organizations) to all current SPH students and alumni. SPH Career Services can help students with resume writing, interviewing, job searching, internship development, and professional networking. Students are invited to attend our career events and workshops, and individualized career counseling appointments can be arranged. To see what career panels, career fairs, and events are available this semester, please visit: http://publichealth.gsu.edu/students/career-resources/. The SPH Career Services office is co-located with the Office of Academic Assistance in room 640 at One Park Place.




  1. Tentative course schedule, topics, and readings

Week

Module

Module Reading

Module Activity

Aug. 25 - 31

  1. Harm and Death

    1. Cigarettes are Instruments of Death

    2. Forced Smoking Harms and Kills

    3. Other Tobacco Products Also Kill

    4. Causality is Established and Essential

      1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation.

  • Chapter 1: Death 

  • Chapter 2: Harm from smoking 

  • Chapter 3: Secondhand smoking 

  • Chapter 4: Types of Tobacco 

  • Chapter 11: Smokeless Tobacco 

2. U.S. Department of Health and Human Services. (2004).  The Health Consequences of Smoking: A Report of the Surgeon General -- Executive Summary.  Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. (Pages 1-13) 

3. U.S. Department of Health and Human Services. (2006).  The Health Consequences of Involuntary Exposure to Tobacco Smoke:  A Report of the Surgeon General -- Executive Summary.  Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, Coordinating Center for Health Promotion, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. (Pages 1-14) 

4. U.S. Department of Health and Human Services. (2010). A Report of the Surgeon General: How Tobacco Smoke Causes Disease - The Biology and Behavioral Basis for Smoking-Attributable Disease. 

5. Moolgavkar, S.H., Holford, T.R., Levy, D.T., Kong, C.Y., Foy, M., Clarke, L., … Feuer, E.J. (2012). Impact of Reduced Tobacco Smoking on Lung Cancer Mortality in the United States During 1975–2000. Journal of the National Cancer Institute, 104(7), 541—548. doi: 10.1093/jnci/djs136. 

6. Doll, R., & Hill, A. B. (1950). Smoking and carcinoma of the lung. British Medical Journal, 2(4682), 739—748. 

7. Proctor, R. (2012). The history of the discovery of the cigarette-lung cancer link: evidentiary traditions, corporate denial, global toll. Tobacco Control, 21: 87-91. 


Face-to-Face Class meeting:

August 29, 2014



9:30 am-12:00pm am
Discussion board: Gap Minder- Lung Cancer Statistics
Online Assignment: Using the 2004 Surgeon General’s Report
Due at 11:00 pm on Sunday, August 31st

Sept. 01 – 07

  1. Adult Tobacco Use Behaviors

    1. U.S. Adult Tobacco Use

    2. Global Adult Tobacco Use

  1. Tobacco Atlas, Fourth Edition –

    • Chapter 6: Cigarette Consumption

    • Chapter 7: Male Tobacco Use 

    • Chapter 8: Female Tobacco Use  

    • Chapter 11: Smokeless Tobacco

  2. Giovino, G. et al. (2012). Tobacco use in 3 billion individuals from 16 countries: an analysis of nationally representative cross-sectional household surveys. The Lancet, 380 (9842): 668-679 DOI: 10.1016/S0140-6736(12)61085-X).  (Uses GATS data).  http://nccd.cdc.gov/GTSSData/Ancillary/DownloadAttachment.aspx?ID=1183

  3. CDC NHIS Early Release: Prevalence of current smoking among adults aged 18 and over: United States, 1997–2012. http://www.cdc.gov/nchs/data/nhis/earlyrelease/earlyrelease201306_08.pdf

  4. SAMHSA.  Results from the 2010 National Survey on Drug Use and Health: Summary of National Findings. Read Chapter 4 “Tobacco Use” of the Results. http://www.samhsa.gov/data/NSDUH/2k10NSDUH/2k10Results.pdf

  5. PBS news hour report on a recent study in Lancet by Gary Giovino who is talking about the GATS survey results, and highlighting the smoking prevalence rates among 14 developing nations around the world. http://video.pbs.org/video/2270788691/

Discussion board: GTSS Newsletter
Online Assignment: State Tobacco Activities Tracking and Evaluation (STATE) System Quiz
Online Assignment: CDC Vital Signs Infographic Quiz
Due at 11:00 pm on Sunday, September 7th

Sept. 08 – 14

  1. Youth Tobacco Use Behaviors

  1. U.S. youth tobacco use

  2. Global youth tobacco use

      1. Tobacco Atlas, Fourth Edition –

    • Chapter 9: Boys’ Tobacco Use 

    • Chapter 10: Girls’ Tobacco Use 

      1. American Cancer Society: Child and Teen Tobacco Use, 2012. http://www.cancer.org/acs/groups/cid/documents/webcontent/002963-pdf.pdf




      1. Centers for Disease Control and Prevention, 2013. More than 40 percent of middle and high schoolers who smoke use flavored little cigars or flavored cigarettes.  http://www.cdc.gov/media/releases/2013/p1022-flavored-cigarettes.html

Discussion Board: Little cigars and youth smoking
Online Assignment: Global youth tobacco survey
Online Assignment: MMWR Smoking in top grossing movies
Due at 11:00 pm on Sunday, September 14th


Sept. 15 - 21

  1. Novel Nicotine Products and Harm Reduction

  1. It’s All About Nicotine

  2. Tobacco Companies Respond to Smoking’s Harm

  3. Novel Nicotine Products and Harm Reduction: A Cloud of Controversy

1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation.

  • Chapter 5: Nicotine Delivery Systems

2.  Clearing the Smoke: Assessing the Science Base for Tobacco Harm Reduction. Washington, DC: The National Academies Press, 2001.  Read theExecutive Summary on Pages 1-18.

3. Nitzkin, J. L. (2012). Tobacco harm reduction—A public health perspective. 

4.  National Public Radio. (2013). E-Cigarettes bring smokers back inside, for now. 

5. National Public Radio. (2013). E-Cigarettes bring smokers back inside, for now. 

6. Short video where Dean Eriksen was interviewed by our local Fox Network talking about the phenomenon of e-cigarettes in terms of how they’re marketed, their sales, and whether they are regulated or not. http://www.myfoxatlanta.com/story/17878340/i-team-e-cigarettes-regulation#axzz30xhggKO5.
Discussion board: Electronic Cigarettes
Online Assignment: Harm Reduction in the US vs. the UK activity
Online Assignment: Arguments for and against E-cigarettes activity
Due at 11:00 pm on Sunday, September 21st

Sept. 22 – 28

  1. Tobacco Enterprise

  1. The Tobacco Business: Big, Legal and Deadly

  2. Tobacco is Grown with Little Benefit to Farmers

  3. Six Trillion Cigarettes are Manufactured Annually

  4. The Costs of Smoking to Society far outweigh the benefits

  5. The Illicit Cigarette Trade May Involve Organized Crime

  6. As Price Increases Smoking Decreases

      1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation.

  • Chapter 13: Costs to Society

  • Chapter 15: Affordability of Cigarettes

  • Chapter 16: Growing tobacco

  • Chapter 17: Manufacturing cigarettes

  • Chapter 18: Tobacco Companies

  • Chapter 19: Illicit Cigarettes

2. Internal Revenue Service. (2011). Farmers (ATG) Chapter 10 - Tobacco. Retrieved April 23, 2013.

3. Tobacco Control Legal Consortium: Strategies to Combat Illicit Tobacco Trade (2012).

4.  Xi, U. (2012). CNTC Reveals Huge Profit. Global Times, March 7, 2012.

5. NDTV reports One fourth of bindi workers in Madhya Pradesh are kids. http://www.ndtv.com/article/india/one-fourth-of-bidi-workers-in-madhya-pradesh-are-kids-131011


Face-to-Face Class meeting:

Sept. 26, 2014

9:30 am-12:00pm am
Discussion board: Cigarette Affordability Analysis
Online Assignment: Interactive Tobacco Atlas Cigarette Affordability Analysis Quiz
Due at 11:00 pm on Sunday, September 28th


Sept. 29 – Oct. 05

  1. Tobacco Industry Behavior

        1. The Tobacco Industry as an Opponent to Public Health

        2. The Tobacco Industry Influences Politics

        3. The Truth about Corporate Social Responsibility

        4. Tobacco Front Groups as a Diversionary Tactic

1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation.

  • Chapter 21: Undue Influence

2.  A FRANK STATEMENT TO CIGARETTE SMOKERS. (1954). Retrieved July 3, 2013.

3.  Bates, C., & Rowell, A. (2004). Tobacco Explained... The truth about the tobacco industry... in its own words.  Read the Abstract and Chapter 1.

4.  Hastings, G. (n.d.). The Wolf Dons its Fleece: Corporate Social Responsibility by the Tobacco Industry.

5.  The Cigarette Papers. Chapter 2 Smoking and Disease: The Tobacco Industry’s Earliest Responses. (n.d.). Retrieved June 12, 2013. 

6.  Jiang N, Ling P. Read the full paper in PLOS Medicine and the accompanying commentary by Tom Novotny.

7.  Front Groups & Allies - no-smoke.org (n.d.). Retrieved July 3, 2013.

8.  CSR Strategy - TobaccoTactics (n.d.). Retrieved July 10, 2013.

9.  CSR Handout_2013_SEATCA (n.d.). Retrieved July 10, 2013.


Discussion board: Corporate Social Responsibility (alternative to post-test)
Online Assignment: Compare and Contrast “Addiction Incorporated” and “Thank you for smoking”.
Online Assignment:

Tobacco – Trick or Treat quiz


Due at 11:00 pm on Sunday, October 5th

Oct. 06 - 12

  1. Marketing

  1. Marketing a Deadly Product – Why Advertise?

  2. Selected case studies of tobacco marketing

  3. Today’s Tobacco Marketing

  4. Marketing Expenditures and Tactics

1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation.

  • Chapter 20: Tobacco Marketing

2.  Tobaccofreekids.org: How Do You Sell Death? 2008

3.  Federal Trade Commission: Cigarette Report for 2011

4. National Cancer Institute: Monograph Series 19 - The Role of the Media in Promoting and Reducing Tobacco Use



  • Chapter 3: Key Principles of Tobacco Promotion and Rationales for Regulation

  • Chapter 10: Role of Entertainment Media in Promoting or Discouraging Tobacco Use

5. Tobaccofreekids.org: Tobacco Marketing and the Internet, 2011

6. Surgeongeneral.org: Preventing Tobacco Use Among Youth and Young Adults - Fact Sheet
Discussion board: Campaign for tobacco-free kids
Online Assignment: GYTS and GATS activity
Online Assignment:

UCSF Marketing to women activity


Due at 11:00 pm on Sunday, October 12th

Oct. 13 - 19

  1. Tobacco Control Frameworks

  1. Clinical vs. population approaches to tobacco control

  2. The importance of social norms

  3. There is strong evidence on the effectiveness of tobacco control

  4. Where you live makes a difference

  5. Anti-government sentiment challenges tobacco control

1.  Glynn, T., Seffrin, J. R., Brawley, O. W., Grey, N., & Ross, H. (2010). The Globalization of Tobacco Use: 21 Challenges For The 21st Century. CA: A Cancer Journal for Clinicians, 60(1), 50–61. doi:10.3322/caac.20052 

2.  Bollyky TJ, & Gostin LO. (2010). The united states’ engagement in global tobacco control: Proposals for comprehensive funding and strategies. JAMA, 304(23), 2637–2638. doi:10.1001/jama.2010.1842. 

3.  Centers for Disease Control and Prevention’s Best Practices for Comprehensive Tobacco Control Programs (2007).  Read the Executive Summary and Introduction on pages 7-18. 

4.  U.S. Department of Health and Human Services (2000). Reducing Tobacco Use: A Report of the Surgeon General—Executive Summary. Atlanta, Georgia: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2000.  Read the major conclusions and chapter conclusions found in the 2000 Surgeon General’s Report Executive Summary on pages 1-4. 

5.  Briefly review and familiarize yourself with the full text of the World Health Organization’s Framework Convention on Tobacco Control. 

6.  Koplan, J. P., Eriksen, M., Chen, L., & Yang, G. (2013). The value of research as a component of successful tobacco control in China. Tobacco Control BJM. 

7.  State Preemption of Local Tobacco Control Policies Restricting Smoking, Advertising, and Youth Access --- United States, 2000--2010. (2011). 


Discussion board: The Nudge Debate
Online Assignment: Individual vs. Population Based Interventions
Online Assignment:

Healthy People 2020 quiz


Due at 11:00 pm on Sunday, October 19th

Oct. 20 - 26

  1. Smoke-free Air Laws

  1. What are smoke-free air laws and why are they popular?

  2. How have smoke free air laws spread throughout society?

  3. Do smoke-free air laws work?

  4. What are the future directions of smoke free air laws?

1.  Eriksen, M., and Chaloupka, F. (2007). The economic impact of clean indoor air laws. CA: A Cancer Journal for Clinicians, 57(6): 367-378. 

2.  Americans for Nonsmoker’s Rights. (2005). Visual summaries of IAQ/Cotinine studies. 

3.  WHO. (2009). WHO Report on the Global Tobacco Epidemic, 2009: Implementing smoke-free environments: Protect people from tobacco smoke. 

4.  Eriksen M, Mackay J, Ross H. The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation; 2012. 



  • Chapter 24: Smoke Free Areas

5.  Loomis B.R., Shafer P.R., van Hasselt M. The Economic Impact of Smoke-Free Laws on Restaurants and Bars in 9 States. Prev Chronic Dis 2013;10:120327. 

6.  Zablocki R.W., Edland S.D., Myers M.G., Strong D.R., Hofstetter C.R., Al-Delaimy W.K., Smoking ban policies and their influence on smoking behaviors among current California smokers: A population-based study. Preventive Medicine, 5973-78. doi:10.1016/j.ypmed.2013.11.018 
Discussion board:

Making cities smoke-free


Online Assignment:

New York smoke-free air case study


Online Assignment: Confounding a smoking ban
Due at 11:00 pm on Sunday, October 26th

Oct. 27 – Nov. 02

  1. Taxes and Funding Tobacco Control

  1. As price goes up, consumption goes down

  2. Tobacco taxes vary widely throughout the world

  3. The tobacco industry says tobacco taxes are regressive, create illicit trade

  4. Funding tobacco control through taxes and the Master Settlement Agreement

1. Eriksen M, Mackay J, Ross H. The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation; 2012. 

  • Chapter 29: Tobacco Taxes 

2.  Read the section on Tobacco Taxation in the article “The Impact of Tax and Smoke-Free Air Policy Changes" (2011) 

3.  State Cigarette Excise Taxes – United States, 2010-2011 

4.  Raising the Excise Tax on Cigarettes: Effects on Health and the Federal Budget 

5.  Affordability of Cigarettes and the Impact of Raising Tobacco Excise Taxes in Southeast Asia: Cambodia, Indonesia, Lao PDR, Philippines, Thailand and Vietnam (2012) 

6.  Roeseler, A., & Burns, D. (2010). The quarter that changed the world. Tobacco Control, 19(Suppl 1), i3–i15. doi:10.1136/tc.2009.030809 

7. CBS News Video:  Cigarette smuggling costs states billions, October 18, 2011.
Face-to-Face Class meeting:

Oct. 31st, 2014

9:30 am-12:00pm am

Discussion board: Tobacco taxes
Online Assignment: Follow the Money activity
Due at 11:00 pm on Sunday, November 2nd


Nov. 03 - 09

  1. Marketing Restrictions and Counter-Marketing

  1. Why use marketing restrictions to curb tobacco

  2. Types of campaigns and guidelines

  3. Case study on Legacy

  4. The ultimate counter marketing – warning labels and plain packaging

1.  Eriksen M, Mackay J, Ross H. The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation; 2012. 

  • Chapter 26: Mass Media Campaigns 

  • Chapter 28: Marketing Bans 

2.  Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use Read Chapter 11: An Overview of Media Interventions in Tobacco Control: Strategies and Themes 

3.  CNN article: “FDA changes course on graphic warning labels for cigarettes.” 

4.  Cancer Council Victoria, 2011. Read the Executive Summary on the Evidence of Plain Packaging.

5.  CDC Newsroom, 2013. Press Release: More than 100,000 Americans quit smoking due to national media campaign. 

6.  Cantrell J, Vallone DM, Thrasher JF, Nagler RH, Feirman SP, et al. (2013) Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment. PLoS ONE 8(1): e52206. doi:10.1371/journal.pone.0052206 

7.  “Tobacco companies are savvy about the power of branding.” Article addressing plain packaging in Australia and smokers perception of their cigarettes as less satisfying. 
Discussion board: Info graphic forum
Online Assignment:

WHO Report on the Global Tobacco Epidemic


Due at 11:00 pm on Sunday, November 9th

Nov. 10 - 16

  1. Tobacco Cessation

  1. The basics of cessation

  2. Population-based cessation

  3. Clinical or individual-level cessation

  4. Cessation among special populations

1.  Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation.

  • Chapter 25: Quitting Smoking 

2.  Centers for Disease Control and Prevention. (2007). Best Practices for Comprehensive Tobacco Control Programs 2007. 

  • Read Section I (State and Community Interventions)

  • Read Section II (Health Communication Interventions)

  • Read Section III (Cessation Interventions).

3.  Zhu S-H., Lee M., Zhuang Y-L., Gamst A., Wolfson T. (2012). Interventions to increase smoking cessation at the population level: how much progress has been made in the last two decades? 

4.  Fiore M.C., Croyle R.T., Curry S.J., Cutler C.M., Davis R.M., Gordon C., Healton C., Koh H.K., Orleans C.T., Richling D., Satcher D., Seffrin J., Williams C., Williams L.N., Keller P.A., Baker T.B. (2004) Preventing 3 Million Premature Deaths and Helping 5 Million Smokers Quit: A National Action Plan for Tobacco Cessation. 

5.  U.S. Department of Health and Human Services. Agency for Healthcare Research and Quality. Public Health Service. (2008). Treating Tobacco Use and Dependence: 2008 Update – Clinical Practice Guideline. 


  • Read the Executive Summary (pg. 1-10)

  • Read Section 3 (Clinical Interventions for Tobacco Use and Dependence).

6.  Aveyard, P., & Raw, M. (2012). Improving smoking cessation approaches at the individual level. Tobacco Control, 21(2), 252–257. doi:10.1136/tobaccocontrol-2011-050348. 

7.  Centers for Disease Control and Prevention. (2012, June 15). Tobacco Use Screening and Counseling During Physician Office Visits Among Adults — National Ambulatory Medical Care Survey and National Health Interview Survey, United States, 2005–2009.  

8.  Morris, C. Waxmonsky, J., May, M. Giese, A., Martin, L. (2009, January). Mental Health Tobacco Cessation Toolkit. University of Colorado, Denver, Department of Psychiatry, Behavioral Health and Wellness Program. 



  • Read pages 1-5 of the toolkit above. “Why is a smoking cessation toolkit for persons with mental illnesses needed?”

9.  Fox News Video - CDC Studey: 100,000 smokers quit because of graphics ads Sept. 09, 2013.
Discussion board: Population-based smoking cessation
Online Assignment: Tobacco Trend Report
Due at 11:00 pm on Sunday, November 16th

Nov. 17 - 23

  1. Laws, Litigation, and Regulation

  1. Laws

  2. Litigation

  3. Regulation

  4. Global Efforts

1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation.

  • Chapter 30: Legal Challenges and Litigation 

2.  Summary of the Master Settlement Agreement (2003).  

3.  USA v. Philip Morris USA, Inc., et al.: Analysis of Judge Kessler’s Final Opinion and Order (2007) 

4.  Tobacco Control Legal Consortium. (2009). Federal Regulation of Tobacco: A Summary 

5.  Tobacco Control Legal Consortium. (2013). Legal Update 2013 
Discussion Board: New York Tobacco Regulations Light Up Public Health Debate
Online Assignment:

State Legislated Actions on Tobacco Issues


Due at 11:00 pm on Sunday, November 23rd

Dec. 01- 07

  1. Lessons Learned from Tobacco

  1. Understanding externalities and social change

  2. Relating Tobacco and Obesity

  3. Relating Tobacco and Alcohol

  4. Other public health lessons learn from tobacco

1.  Brownell, K. D., & Warner, K. E. (2009). The perils of ignoring history: Big Tobacco played dirty and millions died. How similar is Big Food? The Milbank quarterly, 87(1), 259–294. doi:10.1111/j.1468-0009.2009.00555.x.

2.  Chaloupka, F., & Davidson, P. (2010). Applying Tobacco Control Lessons to Obesity: Tax and Other Pricing Strategies to Reduce Consumption. Tobacco Control Legal Consortium.  

3.  Graff, S., & Ackerman, J. (2009). A special role for lawyers in a social norm change movement: from tobacco control to childhood obesity prevention.Preventing chronic disease, 6(3), A95. 

4.  Lyn, R., Moore, B., & Eriksen, M. (2012). The application of public health lessons to stemming the obesity epidemic. In Textbook of Obesity: Biological, Psychological and Cultural Influences. Wiley-Blackwell.

5.  Sinclair, C., & Makin, J. K. (2013). Implications of Lessons Learned From Tobacco Control for Tanning Bed Reform. Preventing Chronic Disease, 10. doi:10.5888/pcd10.120186.

6.  Yach, D., McKee, M., Lopez, A. D., & Novotny, T. (2005). Improving diet and physical activity: 12 lessons from controlling tobacco smoking. BMJ  : British Medical Journal, 330(7496), 898–900. 

7. CNN "No soda ban here: Mississippi passes 'Anti-Bloomberg' bill". http://www.cnn.com/2013/03/21/us/mississippi-anti-bloomberg-bill/

8. CBS "Are energy drink makers targeting and harming kids?"
Discussion board: Obesity prevention
Online Assignment:

Lessons Learned from Tobacco Control


Online Assignment:

The Alcohol Industry and the Tobacco Industry


Due at 11:00 pm on Sunday, December 7th

Dec. 08 -10
Please note that you only have until Wed. to complete the assignments for this module, so plan accordingly. The Final Paper is also due on Dec. 10th.

  1. Endgame

  1. Global Tobacco Consumption Projections

  2. Endgame Targets

  3. Future Issues of Importance

1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society; New York, NY: World Lung Foundation.

  • Chapter 31: The Future 

2.  Ending the Tobacco Epidemic: A Tobacco Control Strategic Action Plan for the U.S. Health and Human Services. November, 2010.  

  • Read through the Strategic Actions (p. 19-24) and Conclusion (p. 26)

3.  Berrick, A. J. (2013). The tobacco-free generation proposal. Tobacco Control, 22(suppl 1), i22–i26. doi:10.1136/tobaccocontrol-2012-050865.  

4.  Proctor, R. N. (2013). Why ban the sale of cigarettes? The case for abolition. Tobacco Control, 22(suppl 1), i27–i30. doi:10.1136/tobaccocontrol-2012-050811. 



5.  Smoking: The endgame - Life & Style - NZ Herald News. (n.d.). The New Zealand Herald. (August 11, 2013).

Online Assignment: Ending the Tobacco Epidemic

Online Assignment: Keynote Address at the ICPHP
Assignments due at 11:00 pm on Wednesday, December 10th
Final Essay Due Wed. Dec. 10th



Web Resources


  • The Tobacco Atlas, Fourth Edition http://www.tobaccoatlas.org/

  • The Tobacco Portal - http://tobacco.publichealth.gsu.edu/

  • Tobacco.Org - Tobacco News and Information http://www.tobacco.org

  • Tobacco Control http://tobaccocontrol.bmj.com/

  • Legacy document website http://legacy.library.ucsf.edu/

  • Philip Morris document website http://www.pmdocs.com/

  • CDC Office on Smoking and Health http://www.cdc.gov/tobacco/index.htm

  • Surgeon General's Reports http://www.surgeongeneral.gov/library/reports/index.html

  • NCI Monographs http://www.cancer.gov/cancertopics/tobacco/statisticssnapshot

  • Healthy People 2020 http://www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx?topicid=41

  • Community Guide to Preventive Services http://www.thecommunityguide.org/tobacco/index.html

  • Cochrane Systematic Reviews http://www2.cochrane.org/reviews/en/topics/94_reviews.html

  • Global Tobacco Control Course http://www.globaltobaccocontrol.org/?email=true

  • World Health Organization - Tobacco Free Initiative http://www.who.int/tobacco/en/

  • WHO Framework Convention on Tobacco Control http://www.who.int/fctc/en/

1 Reference: The core rules of netiquette are excerpted from the online book Netiquette, authored by Virginia Shea. The material in the online book and the copyright page were accessed on October 15, 2012, http://www.albion.com/netiquette/book/0963702513p4.html.



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