Please note the assessment patterns are subject to change
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We look forward to welcoming you to Queen Margaret University over the coming weeks. Some students are given the chance to pick one or more of the modules they take. These modules are known as options. For those of you who have the choice of an option(s) this year, these can be picked via the Student Portal - http://www.qmu.ac.uk/portal/default.htm Please click here to view the guide on how to complete the process. Please note you will only be able to choose an option(s) if your programme allows for this. Many programmes/levels are made up of core modules, ones that have to be taken, so in these cases there are no choices. Please view your programme structure located here: http://www.qmu.ac.uk/school-office/information-programme-of-study.htm to find out what options you can select as part of your programme of study.
Module Code Module Title Module Co-ordinator Semester (when the module is taught) Credits (how many you will gain on completing the module) Description of the module Assessment Pattern *** Please note the assessment patterns are subject to change*** B3096 ADVERTISING AND MARKETING COMMUNICATION CHRIS PRESTON SEM2 20 Credits We live today in a world saturated in communication, from the traditional media, and intercommunication from the electronic media. This is a time of change for marketing communications, as it is no longer a matter of producers communicating with consumers via print and broadcast media, but of consumers communicating with themselves via social networks, a process which interacts with traditional marketing methods. The module will examine the role of marketing communications in the generation and modification of consumer demand, and consider how marketers choose medias to reach their intended audiences 1500 Word Report (50%) & 1500 Word Critical Analysis (50%) B3103 FASHION MARKETING MIKE PRETIOUS SEM1 20 Credits This module deals with the application of the marketing mix in the context of the fashion industry. The ‘four Ps’ of the traditional marketing mix will be considered in a variety of fashion contexts, including the designer and high street ends of the market. Consumer behaviour issues, including ethics and fashion, will also be discussed. There will be a strong emphasis on analysing fashion brands. An important aspect of the module will be the requirement for observational research in fashion retail outlets and of fashion promotion, including the use of social media. The assessment will be the development of an online wiki / blog on a fashion marketing topic agreed with the module coordinator. An optional field trip abroad (cost payable by the student) was organised in Session 2010-11 and it is intended that a similar trip be organised for the forthcoming session. Individual PowerPoint Presentation (20%) & 3000 Word Wiki (80%) B3133 NEW ENTERPRISE CREATION RICHARD BENT SEM1 20 Credits To provide students with an understanding of the planning, management techniques and issue involved in enterprise creation and small business development. To provide students with the opportunity to create a new business and the ability to evaluate, analyse and critically review the proposed plan.
Written Plan (75%) & Interview (25%) B3142 CONTEMPORARY FOOD AND DRINK MAJELLA SWEENEY SEM2 20 Credits The aim of the module is to allow students to demonstrate their knowledge and understanding of the range of factors influencing the production and provision and consumption of various food and drink products. Upon completion of the module students will be able to: Demonstrate a critical understanding of a range of issues in relation to food and drink provision and consumption within contemporary society. Identify, analyse and critically evaluate a particular problem in relation to contemporary food and drink issues. Critically reflect upon a range of theoretical concepts and literature in relation to such issues. Individual Poster Presentation with 1500 Word Handout (50%) & Viva (50%) Both parts of the assessment are based around a food or drink related issue. B3143 ATTRACTIONS MANAGEMENT ELAINE CRICHTON SEM2 20 Credits This elective module will include examination of the nature, scope and classification of the visitor attraction product; the role of the private, public and voluntary sector in the development of visitor attractions; the marketing of visitor attractions; visitor facilities, including provision for special needs; assessing visitor impacts, both psychological and physical; and the visitor experience, including visitor management and the role of technology. Issues and challenges in managing visitor attractions will also be discussed during tutorials through the use of case studies. A guest speaker and field trip are likely to be included in this module. Poster Presentation (50%) & Examination Semester 2 (50%) B3144 SUSTAINABLE DEVELOPMENT MIKE PRETIOUS SEM2 20 CREDITS This module will examine the development of the sustainable development concept from its inception in the UN Charter of 1945, through the introduction of the ‘Triple Bottom Line’ model in the 1980s and onwards to contemporary thinking on the topic. It will firstly examine the issue of climate change and the sustainable use of natural resources. Secondly, the notion of social justice in the developed and developing economies will be focused upon, specifically looking at issues related to equity, community and quality of life. Both technological and behavioural solutions to sustainability challenges will be put forward. The role of ethical finance and the relationship of sustainability to corporate social responsibility will also be tackled. Group Presentation (20%) & 2000 Word report (80%) B3146 VALUE-DRIVEN MARKETING STUART GRAHAM SEM2 20 Credits Value-Driven Marketing is based upon the principle of creating deep and meaningful ‘value’ in customers’ lives or businesses. It is in effect a business philosophy of creating value in products and services from their conception to disposal or cessation. Such an approach centres on driving value through all business activities and relationships. This is built upon a focus on the concept of ‘value drivers’. These represent entities that increase the value of products and services by enhancing the customer perception of the item over that of alternatives. In so doing, they create a competitive advantage which in turn generates value for the organisation. Whist such drivers of value take many forms, the module focuses attention upon value-drivers and the creation of value through marketing related inputs and activities in a variety of contexts. The programme of study gives consideration to the development, effective use and management of value-drivers from strategic and tactical/operational marketing standpoints. Group Presentation (30%) & Report, 2000 words (70%) B3153 NEGOTIATION CRAIG CATHCART SEM2 20 Credits Negotiation is a part of everyday life, from the personal to the commercial environment and everything in-between. We all negotiate, but whether we negotiate effectively is a different thing. This module describes what negotiation is all about. It sets out what negotiation is, what to expect from people in negotiation, and what the literature says makes for an effective negotiator. Beyond that, it gives you the chance to apply your learning in role play scenarios to test and develop your new skills. The module begins with an examination of how we make decisions, and especially the notion of ‘cognitive bias’ – errors in thinking. It goes on to look at what conflict does to people’s thinking and decision making. From there, the module introduces negotiation theory, examining different models of negotiation, and using relevant literature to build up a picture of what makes for an effective negotiator. In the course of the module, you will learn more about yourself and how you communicate, about others and how they behave, and about how you can negotiate better. NUMBERS ARE STRICTLY LIMITED ON THIS MODULE, AND EVERY TUTORIAL WILL INVOLVE WORKING IN PAIRS. SO DO NOT SIGN UP FOR IT IF YOU ARE NOT PREPARED TO ATTEND AND TAKE PART IN EVERY CLASS. Those who get a place but do not turn up or prepare may be asked to leave the module in favour of a student who will make more of the opportunity.
To provide the student with an understanding of the processes of personal reflection To provide the student with a detailed knowledge of the range of models of reflection To introduce the student to a range of reflective methods To provide the student with the opportunity to construct an original piece of reflective writing relating to an experience/experiences on clinical practice 3000 Word Reflective Analysis (100%) C4127 SPECIAL STUDY GLORIA DUNLOP YEAR LONG 20 Credits The aim of this module is to allow students to explore any topic of interest related to podiatry in greater depth. This will allow students to develop new skills in the dissemination of information using an appropriate form of media. The nature and format of their final submission will be determined by the student. The work will be judged on its public appeal and potential, as well as on the student’s account of the learning experience. Publication of a Wiki Page (60%) & Assignment (40%) C4128 PODIATRIC MECHANICS JOHN VETO SEM2 20 Credits The aim of this module is to enable the student to evaluate and apply current concepts in podiatric mechanics in the management of foot and lower limb pathology with particular reference to podiatric surgical intervention. 3000 Word Literature Review (100%) C4129 MEDICINE AND PATHOLOGY JOHN VETO SEM2 20 Credits This module will enable the student to critically appreciate the clinical principles, philosophy and concepts which underpin clinically relevant medical conditions and associated pathological changes. 2500 Word Written Assignment (100%) C4132 TISSUE VIABILITY LYNNE FLYNN YEAR LONG 20 Credits To facilitate students’ critical investigations/study of the evidence base for factors contributing to cutaneous ulceration and effectiveness of current management practices. 20 Min Presentation (100%) D1127 INTRODUCTORY PHYSIOLOGY AND ANATOMY DOUGLAS MCBEAN SEM1 10 Credits To introduce the basic principles of anatomy and physiology, and some of the techniques available for assessment of physiological performance. To introduce general principles of neuromuscular physiology, endocrinology and cardiorespiratory physiology. To support the development of investigative and analytical skills MCQ/Short Answer Examination (Semester 1) (100%) D1132 DEVELOPMENTAL BIOLOGY AND AGEING DOUGLAS MCBEAN SEM1 10 Credits To provide the student with an overview of all the stages of human growth and development To give the student an understanding of the processes of fertilisation, implantation and in utero development To introduce the student to the stages of development from birth to puberty To discuss the mechanisms whereby the body ages Examination (Semester 1) (100%) D1135 INTEGRATING MODULE DOUGLAS MCBEAN SEM2 10 Credits To integrate the student’s knowledge of cell biology in relation to identified themes and encourage cohort and problem based learning through group collaboration. Group Presentation (50%) & Group Report (50%) D1152 CONTEMPORARY ISSUES IN BIOLOGICAL SCIENCES DOUGLAS MCBEAN SEM1 10 Credits This module will allow the student to research what is currently of interest to the wider community by accessing non-specialist journals (e.g. New Scientist) and key organisational websites (e.g. Asthma UK, British Heart Foundation) and relate this to what is being studied in other Level 1 DNBS modules (Biochemistry, Cell Biology & Human Physiology, Microbiology). It can also be studied as a stand-alone module by those students studying a biological science strand within other programmes. 1500 Word Assignment (100%) D1153 GENETICS MARY WARNOCK SEM2 10 Credits Genetics is the study of variations in organisms, heredity and genes. Genes are the single heritable units made of sequences of DNA that provide the necessary information needed for cellular function which in turn controls how organisms look and function. The aims of this module are to promote an understanding of the basic molecular biology of DNA, the comprehension of Mendelian genetics, an understanding of the interrelationship between genetics and disease and an understanding of ethical issues surrounding genetic manipulations. Topics which will be covered include: the genetic code, patterns of inheritance genetics and disease, epigenetics, the use of genetics as a forensic/diagnostic tool and ethical issues surrounding genetic manipulation. Short Answer/MCQ Exam (100%) D1154 INTRODUCTION TO NEUROSCIENCE DOUGLAS MCBEAN SEM2 10 Credits This module aims to give students an understanding of the physical environment of the brain, and how that environment supports the functions discussed elsewhere. Students will also gain an understanding of the neurobiological basis of normal patterns of human behaviour, with an emphasis on communicative behaviour, and the integrated role of different regions of the brain. Examination (100%) D3152 DRUG ABUSE & ADDICTION DOUGLAS MCBEAN SEM1 10 Credits The aims of this module are to give students an understanding of both the physiological and psychological aspects of dependence, to encourage an understanding of the broader concepts of craving, drug-seeking and withdrawal, and to give an understanding of the various therapeutic areas of addiction therapy. The content includes an introduction of what is addiction, along with discussions on the reward pathway and psychological and physiological dependence. We will also investigate craving and drug-seeking behaviour. A variety of legal and illegal drugs will be covered, along with discussion of non-drug addiction addictive behaviour. 1500 Word Essay (80%) And a 10 Min Individual Presentation (20%) D3160 PUBLIC HEALTH PRACTICE MICHAEL CLAPHAM SEM1 10 Credits Critically review and understand the theoretical models of health promotion and health education in in a public health context. 2000 Word Essay (100%) D3169 TECHNIQUES FOR NUTRITIONAL RESEARCH SANDRA DRUMMOND SEM1 10 Credits This is a lab based practical module which aims to address the following competencies required of the Nutritionist/Public Health Nutritionist (as defined by the Association for Nutrition). This includes the assessment of nutritional intake and nutritional status, the interactions between nutrition and lifestyle, including physical activity, the translation of nutritional guidelines/targets into food based guideline, the analysis of nutritional data Portfolio of Results (100%) D4150 INTERNATIONAL HEALTH AND NUTRITION SANDRA DRUMMOND SEM1 10 Credits Aims: to develop knowledge of infectious diseases especially diarrhoeal diseases of public health importance in low income countries; to develop knowledge of food & nutrition aspects of emergencies & famines; to develop knowledge of programmes to treat & prevent under-nutrition – e.g. protein /energy malnutrition and deficiencies e.g. Vitamin A/ Iodine / Fe. Assessment: Group Presentation (Formative); Individual Project Proposal (To Address A Specific Nutritional Issue Prevalent In A Developing Country; 1500 Words) (100%)
Content of the module Ethics of health education and health promotion. Health education, health promotion planning processes. Processes and skills involved in conducting a health education, health promotion campaigns. Ways in which health education and health promotion is organised in our society. Evaluation and piloting of campaigns. Practical aspects of health campaigning.
Assessment Group project, each group will select a target group/ health issue in the community and design an appropriate health education, health promotion campaign. The group will then present and defend their intervention campaign to their peers. Written Plan for a Campaign Including Method of Evaluation (75%) & Presentation and Defence Of The Campaign (25%) I3170 PERSUASIVE COMMUNICATION ANN TURNER SEM1 20 Credits This module looks at the persuasive techniques being practised across a range of areas including public relations, marketing, public service announcements, films, the media and politics. It considers the underlying psychological principles and communication theories that help explain why some campaigns are successful and why others fail and questions the ethics of using persuasion to get others to say or do what you want. We consider similar concepts such as propaganda, coercion, brainwashing, manipulation and compliance and trace the evolution of these practices to see if they are all one in the same or whether we can separate them from persuasion. There are weekly lectures and student-led seminars with small groups presenting and explaining research findings and illustrating how the theory is informing practice drawing on a range of examples from social, political and health campaigns. The assessment is an essay and an exam. 2,000 Word Essay (50%) & Examination (Semester 1) (50%) I3171 VIDEO PRODUCTION WALID SALHAB YEAR LONG 20 Credits Building on skills learnt in Media Production 1 and 2 students will produce a film to broadcast standard. Students will explore techniques and management of corporate client based projects or broadcast programmes, and understand contractual and regulatory responsibilities in the commissioning process. Students will use non-linear video editing equipment to produce a finished programme to a standard agreed with the client. Students are encouraged to work on outside projects, to experiment among themselves and to seek guidance and criticism from fellow students as well as from staff. Limited equipment requires students to self-manage. Project requires high level of organisation and co-ordination with fellow students and participants outside of University. Students are encouraged to screen their final work to the public. Production File (15%), Completed Video Project (70%) & Critical Evaluation Report (15%) I3190 CONTEMPORARY HOLLYWOOD MARTY ZELLER-JACQUE SEM1 20 Credits Contemporary Hollywood gives students the opportunity to study one of the most powerful cultural and economic forces which shapes our world. The first half of the module focuses on Hollywood's industrial makeup and its role in US and world culture, while the second half uses traditional film-studies models such as genre, auteur and star studies in order to examine how these wider phenomenon impact upon Hollywood Cinema. Assessments on this module consist of two critical essays and a reflective piece. Students on this module will curate the screenings as part of their reflective assessment. 1000 Word Reflection (20%), 2000 Word Essay (40%) & 2000 Word Essay (40%) I4106 POPULAR MUSIC MARK PERCIVAL SEM2 20 Credits The objective of this 20 credit option is to examine contemporary issues popular music studies. At the end of the module you should be able to critically discuss and analyse these issues in depth, and demonstrate understanding in the form of an academic essay and a ten-minute presentation. Content typically includes Popular Music and: Adorno; Authenticity; Screen; Gender; Aesthetics; Censorship. Seminar Presentation (20%) & Coursework (3000 Words) (80%) I4141 DISSERTATION MARK PERCIVAL YEAR LONG 40 Credits It provides the student with an opportunity to explore a topic in considerable depth, and draw on the knowledge and skills acquired and developed in previous levels. It therefore provides an opportunity for both integration and for individual diversity and specialisation. The dissertation is seen as a crucial element in the final, honours, level of the degree. It is a very significant student-centred learning activity which develops tests and applies the intellectual and personal abilities and skills gained in the preceding years of the programme. Content is determined by the research project undertaken by the student within the general field of media, communication, film and cultural studies. Supervisors will help the student to identify, clarify and define an appropriate research problem or subject; give guidance on available source material, methodological issues and conventions of dissertation writing; provide assistance where possible on practical problems such as time management; advise on ethical issues; examine and provide feedback on one draft of each substantive section of the dissertation, and on a final draft (if submitted by an agreed date). 8,000-10,000 Word Dissertation (100%) I4152 FILM AND THE FAMILY MICHAEL STEWART SEM2 20 Credits This module examines films about families, family relationships and identities. This covers a range of sub-genres – e.g. New Hollywood and ‘smart’ films; rites of passage; road movies and queer road movies; women’s films; social realism and various neo-realisms; black and Asian film; European film; the films of specific auteurs. In examining this diversity of films, the module’s organising theory or principle is what Ben Singer (2001) calls pathetic melodrama. Screenings in recent years have included: Babel, Brokeback Mountain, Red Road, The Son, Volver, Jindabyne. Essay 1500 Words (40%), Essay 2500 Words (60%) & Group Presentation I4162 PHOTOGRAPHY & VISUAL CULTURE MARK GILLHAM SEM1 20 Credits In this module students develop knowledge of and skills in photography. Students do not need to be ‘expert’ photographers to do this module. The module is primarily theory based with some practical photography exploring the theory covered. We will study the key developments, debates and theories of photographic practice and gain the vocabulary and tools for systematic study of photographic media. We will look at how photographs are understood and analysed and examine key genres of photography (for example, some of, ‘street’, portraiture, documentary, and advertising). There will normally be a gallery visit where we will carry out an in-depth analysis of a photograph (or connected set of photographs). The major piece of assessment is an essay examining the photography of one or more photographers (optionally this can include your own photography). You will also take your own photographs to illustrate and explore theory. Students are welcome to use their own cameras if they have them but Canon DSLR or compact cameras will be available for use on the module and there will be access to necessary software. Students will need to provide their own SD card. 2500 Word Critical Evaluation (50%) & Essay, 2500 Words (50%) I4163 PUBLIC RELATIONS & ACTIVISM PAOLO CASTELTRIONE SEM2 20 Credits This module explores a range of issues relevant to students with backgrounds in media, public relations and communications. It begins by exploring the conceptual and practical relationships between public relations and activism and considers important issues such as dissent, resistance, accommodation, stereotyping and discrimination. Following this introductory material, the module then addresses social movements (key themes, histories), social movement theory, rhetoric, and the role of the media in interpreting, framing and representing social issues. Much of the module is case-study based exploring a wide range of activist practice, for example: environmental, animal, sport, celebrity, gender, race, LGBT, political, economic, spiritual, consumer, anti-globalisation, in a wide range of cultural contexts; and also considers professionalization, activist motivations, networks and life-worlds. Essay (1500 Words) (40%) & Independent Project (2500 Words) (60%) I4164 INTERNATIONAL PUBLIC RELATIONS SALLY CHALMERS SEM1 20 Credits Given the extent of globalization that has occurred especially in the past 10 years, a majority of public relations practice in the twenty-first century has, and will continue to, become multinational and multicultural in nature. Therefore, it is not only the “international public relations professional” who needs to be aware of the differences in cultures, political philosophies, and economic systems, but this knowledge needs to be part of the repertoire of every public relations professional.” (Sriramesh, K. and Vercic, D. 2009. The Global Public Relations Handbook: Theory, Research, and Practice. Abingdon, UK: Routledge. Pp. 907). This module aims to provide students with a broad and integrated knowledge and understanding of the scope, main areas and boundaries of international public relations. Students will develop a critical understanding of the principal theories, principles, concepts, terminology and ethical issues relevant to the practice of international public relations. Students will be equipped with an understanding of the key issues relevant to researching international public relations and will study a specific nation at depth focussing, in particular, on relevant regulation, key media, culture and environmental factors. They will also develop specialist skills, techniques and practices. Learning is in the form of seminars and workshops requiring active student participation. Analysis of an Identified Country (1,250 Words) (35%), Reflective Essay 1,250 Words (35%) & Presentation for a Key Proposed Element of Campaign - (30%) I4166 SCREENWRITING GRAHAM DRYSDALE SEM1 20 Credits This module aims to introduce students to the practice of writing short drama/documentary screenplays. Students will develop skills appropriate to screenwriting for the short film which are also relevant to other media narratives. Short films are screened for analysis from a wide range of cultures & genres. Students explore the mechanics of storytelling on screen; the process of screenplay development from initial idea to a completed first/second draft. 10 Minute Drama/ Documentary Script (80%), 1000 Word Critical Analysis (20%) & Ideas File (Pass\Fail) I4169 MEDIA EVENTS JEREMY VALENTINE SEM1 20 Credits This module is about the notion of media events. The module looks at different criteria with which phenomena could be categorised as media events and the theoretical frameworks that explain those criteria. One of the problems the module considers is the distinction between media events as produced, controlled and managed by media, and media events as contingent and disruptive events that subvert media control and raise critical questions about the limits of social and political control. The module links that distinction to wider issues of historical process, social organisation and political power through concepts such as identity, ritual, performance, trauma and perversion. Events such as the death of UK Princess Diana and 9/11 will be considered. For their assessment students identify and research a media event which they explain theoretically. Assessment is through presentation and an essay. 3000 Word Essay (50%) & Seminar Presentation (50%) Download 261 Kb. Share with your friends:
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