DHL has a network of over 220 countries, making it the largest global freight career. This gives DHL an advantage over the other global players. Effective communication and excellent in-house consultancy have helped DHL expand its reach. DHL projects itself as a thought leader in the logistics industry. It has structurally invested into trend research and solution development. Making effective use of information technology in creating big data and therefore gaining a 44% share in the European and a 49% share the Asianan pacific express market[ CITATION Dpd17 \l 1033 ]. Furthermore, they are the world’s biggest air freight company and second biggest in regards to ocean freight[ CITATION Zie19 \l 1033 ].