Porter’s five forces in the delivery industry



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SWOT

Strengths – DHL

G

lobal Presence


Figure 1 Interntional express market Europe Figure 2 international express market Asia pacific

DHL has a network of over 220 countries, making it the largest global freight career. This gives DHL an advantage over the other global players. Effective communication and excellent in-house consultancy have helped DHL expand its reach. DHL projects itself as a thought leader in the logistics industry. It has structurally invested into trend research and solution development. Making effective use of information technology in creating big data and therefore gaining a 44% share in the European and a 49% share the Asianan pacific express market[ CITATION Dpd17 \l 1033 ]. Furthermore, they are the world’s biggest air freight company and second biggest in regards to ocean freight[ CITATION Zie19 \l 1033 ].



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