Program: banking and finance course: marketing of finances and coustomer services course code: bf

THE COPPERBELT UNIVERSITY
GROUP: GROUP 4 PRESENTATION
PROGRAM: BANKING AND FINANCE
COURSE: MARKETING OF FINANCES AND COUSTOMER SERVICES
COURSE CODE: BF 260
TASK: COMPETITIVE STRATEGIES
LECTURER: MISS ALEXINA MUYENGA
NAME & STUDENT NUMBER:
MUTINTA MALAMBO. -
18131161
NCHIMUNYA MWEETWA. -
19144829
REHEMA MWABONEKA. -
19140546
WOMBA NAMBEYE. -
19133533
WELISE CHANDULA. -
19133806
CHOOLWE CHELAMAUBA. -
19136491
LOTTIE DAKA. -
19137438
WILSON SIWELWA. -
19151569
ACKSON KAPAMBWE. -
19145416
CLEMENT BUSHILA. -
19143618
BUPE JACK. -
19139367
MOFYA WILSON CHAKULYA -
19140742

TABLE OF CONTENTS
1. INTRODUCTION…………..………….……………….…..….………1 2. Definition of Competitive Strategy……………….……...…….……….2 3. Four Types of Competitive Strategy………………….………...………2 3.1 Cost Leadership Strategy………………………...….……………….2 3.2 Differentiation Leadership Strategy………….…….………...………5 3.3 Cost Focus Strategy……………….……………………...………….6 3.4 Differentiation Focus Strategy………………………….……………7
Conclusion…………………………………….…….……………………..9
REFERENCE……………………………………….……………………..10

INTRODUCTION
Competitive strategy is a long-term action plan of a company which is directed to gain competitive advantage over its rivals after evaluating their strengths,
weaknesses, opportunities and threats in the industry and compare it with their own. Sometimes it relies on the instincts, artistry and skills of the the marketer,
yet at the same time, there is an expectation that the scientific rigour of market research, business statistics and economic measurement be applied in equal measure.
Competitive strategies can neither predict the market perfectly nor have total insight of the consumer's mind. What it can do is quantify the processes, steps and decision making procedures that lead to offering products on the market, so that later successes and failures can be analysed for patterns that can be repeated or avoided.
Competitive strategies can be taught through the combination of theoretical,
practical and conceptual frameworks derived from the experience of other businesses in similar market conditions.
The importance of competitive strategies include;
To make profits ,profit is the baseline for almost every company in the market.Without profit ,the company cannot survive since it forms the baseline of all the operations.
In order to gain better sale of their products or services.This can be done only with the help of either better products ,better prices ,or having a unique selling proposition.
Every company strives to beat its competitors in order to have better profits and gain an edge in the market .This is where the concept of competitive strategy comes into the picture.with the help of competitive strategies,the organization can modify itself with requred tools and changes in order to combat other competitors.
Competitive strategy is also important so that the organization does not wonder from its vision and mission. It helps the organization to keep focus on its goals.
In the product cycle, when the product is on a plateau or flat phase where there is no growth,neither degrowth. During this phase, the product requires a push and a planned competitive strategy which help soar past the competitors and increase the sale in the market which will in turn, increase the survival in the market
.competitive strategy is thus very essential for the survival of the product in the market.
Whenever the campany undergoes reform for rebranding for a particular product or the entire product design or even the entire company,then competitive strategy becomes very crucial. Michael Porter, a professor at Harvard presented the

competitive strategy concept. According to him there are four types of competitive strategies that are implemented by businesses globally. They provide groundwork for business decisions and each rely on certain market preconditions.
Although the existence of these preconditions does not bind the marketer to one of the strategies, these strategies are good starting points for the business to consider its specific business plan. It is necessary for businesses to understand the core principles of this concept that will help them to make a well-informed business decisions in the course of action.