Publisher: Routledge

InternatIonal Journal of advertIsIng, 2014, 33(4)Appendix 1

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Advertising strategies for charities

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InternatIonal Journal of advertIsIng, 2014, 33(4)
Appendix 1
Ad stimuli for Studies 1 and 2
Egoistic–needy–statistical
Altruistic–needy–statistical
Egoistic–needy–identifiable
Altruistic–helped–identifiable
Egoistic–helped–statistical
Altruistic–helped–statistical
Egoistic–helped–identifiable
Altruistic–helped–identifiable
Downloaded by [McGill University Library at 01:34 07 February 2015

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ADVERTISING STRATEGIES FOR CHARITIES
Ad stimuli for Study 3
Egoistic–needy–statistical
Altruistic–needy–statistical
Egoistic–needy–identifiable
Altruistic–helped–identifiable
Egoistic–helped–statistical
Altruistic–helped–statistical
Egoistic–helped–identifiable
Altruistic–helped–identifiable
Downloaded by [McGill University Library at 01:34 07 February 2015

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