Session No. 5 File name : cedb(cit)- doc
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- Examination of Estimates of Expenditure 2010-11
Question : The 2010-11 provision for the programme is $1.7 million of 17.3% higher than the revised estimate for 2009-10, which according to the Analysis of Financial and Staffing Provision, is mainly due to the creation of 1 position of Political Assistant. Yet the $1.97 million earmarked provision for the position in 2009-10 was not spent. In this connection, will the Administration explain the reasons for that? Please also provide the timetable for the realization of the creation of the position. Asked by : Hon. SHEK Lai-him, Abraham Reply : The provision earmarked in the 2009-10 Original Estimates was not spent because the position has not yet been filled. Regarding the filling of the outstanding position of the Political Assistant in the Commerce and Economic Development Bureau, it will be filled when suitable candidate is identified.
Question : What were the respective total annual expenditure of the Hong Kong Tourism Board over the past three financial years (i.e. 2007-08 to 2009-10) on media consultancy cost, production cost of advertisements and Announcements in the Public Interest (APIs) as well as expenses for renting / purchasing (if any) / publishing / displaying advertisements and APIs ? What is the estimated expenditure in this area for the new financial year (i.e. 2010-11)? Asked by : Hon. TSE Wai-chun, Paul Reply : The total expenditure incurred by the Hong Kong Tourism Board (HKTB) for media consultancy, production of advertisements and Announcements in the Public Interest (APIs), as well as for renting / purchasing / publishing / displaying advertisements and APIs from 2007-08 to 2009-10, and the estimated expenditure for the above in 2010-11 are as follows:
The HKTB has already set clear performance indicators for its different promotional initiatives, such as using website page views to measure the effectiveness of its web promotions and media publicity value to evaluate public relations activities. These indicators are also commonly used in the market. On the monitoring of the HKTB’s operations, the Commissioner for Tourism, as Deputy Chairman of the HKTB, takes part in the work of the HKTB’s Board and Committees and examines the HKTB’s work plans. Officers in the Tourism Commission assist the Commissioner in carrying out the monitoring work. Furthermore, the HKTB is required to submit to the Controlling Officer (the Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)) quarterly reports on its work. The Secretary for Commerce and Economic Development approves the HKTB’s annual programme of proposed activities and estimates of its income and expenditure in accordance with the legislation. The HKTB accounts are also required to be audited by an independent auditor.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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