Session No. 5 File name : cedb(cit)- doc
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- Examination of Estimates of Expenditure 2010-11
Question : How many resources are required for the two initiatives mentioned above and what are the corporate performance indicators specified? Asked by : Hon. TSE Wai-chun, Paul Reply : In the 2008-09 Budget, an additional $150 million was earmarked over the following five years to enhance the appeal of Hong Kong as an international convention, exhibition and tourism capital, and to seek to host more mega international conventions and exhibitions in Hong Kong. The Meetings and Exhibitions Hong Kong (MEHK) Office was established under the Hong Kong Tourism Board (HKTB) in November 2008, specialising in promoting MICE (Meetings, Incentive Travels, Conventions and Exhibitions) tourism. In 2010-11, the Government will continue to allocate $30 million out of this additional funding to the HKTB for implementing this task. Since the HKTB will flexibly deploy resources in response to changing needs and the majority of the publicity activities can simultaneously promote meetings, incentive travels, conventions and exhibitions, there is no breakdown of expenditure figures on different items. To ensure proper use of resources, the HKTB has specified some quantifiable indicators to measure MEHK’s performance on MICE promotion. These include:
Question : What was the expenditure used by the Hong Kong Tourism Board last year (i.e. 2009-10) on initiatives to drive growth in “Meetings, Incentive Travels, Conventions and Exhibitions” and revamp “Hong Kong Rewards” privileged programme? What is the effectiveness of such initiatives? How much revenue has been generated for Hong Kong? Asked by : Hon. TSE Wai-chun, Paul Reply : The Meetings and Exhibitions Hong Kong (MEHK) Office was established under the Hong Kong Tourism Board (HKTB) in November 2008, specialising in promoting MICE (Meetings, Incentive Travels, Conventions and Exhibitions) tourism. In 2009, MEHK provided support to 1 090 MICE events. Amongst them, 590 have been secured following MEHK’s proactive lobbying efforts and would be held in Hong Kong in 2009-13. These new MICE events are expected to bring in over 150 000 additional MICE visitors. Under the concerted efforts of the trade and the HKTB, Hong Kong received 1.16 million overnight MICE visitors in 2009, a slight decrease of 0.2% over 2008 despite the global economic crisis. Hong Kong also won the titles of “Favourite City in the World” and “Best Business City in the World” in a number of polls organised by the MICE trade. In 2009-10, the Government has allocated $30 million, out of the additional $150 million earmarked in the 2008-09 Budget for strengthening MICE promotion, to the HKTB for promoting MICE tourism. In 2010-11, the Government will continue to allocate $30 million to the HKTB for implementing this task. Revamping the “Hong Kong Rewards” privileged programme is an important initiative of MEHK in 2010-11, and the related expense will be subsumed in the aforesaid funding of $30 million for 2010-11. Since the HKTB will flexibly deploy resources in response to changing needs and the majority of the publicity activities can simultaneously promote meetings, incentive travels, conventions and exhibitions, there is no breakdown of expenditure figures on different items.
Directory: citb -> doc doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc Download 4.7 Mb. Share with your friends:
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