Session No. 5 File name : cedb(cit)- doc

Signature
Name in block letters	MISS YVONNE CHOI
Post Title	Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
Date	18.3.2010

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  co-operating with the Guangdong Provincial Tourism Administration. The HKTB will launch promotion targeted at overseas Chinese residing in long-haul markets such as the United Kingdom, the United States, Australia and Canada. This will be done through various channels such as the overseas organisations of the Guangdong Province, the overseas Chinese business/trade associations, and the database maintained by the Guangdong Provincial Government’s Overseas Chinese Affairs Office. The promotion will include “multi-destination” tourism products featuring Guangdong and Hong Kong, and distribution of the latest information about Hong Kong’s attractions and shopping offers, so as to encourage stopover visits to Hong Kong by overseas Chinese on their way to and from the Guangdong Province;
  

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  working with the travel trade in various long-haul markets, including Australia, the United Kingdom, the United States, Canada, Germany and France, to promote multi-destination itineraries featuring Hong Kong and Shanghai, so as to encourage visitors to visit Shanghai and Hong Kong during the Shanghai Expo;
  

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  working with the Guangdong Province and Macao to develop Pearl River Delta region multi-destination itineraries, and promote the “144-hour visa facilitation” measure applicable to Guangdong;
  

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  in addition to Guangdong, Shanghai, Beijing and Hainan, co-operate with Mainland cities such as Guilin, Xian, Kunming and Lijiang, to promote multi-destination itineraries;
  

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  ride on the measure announced by the Central People’s Government last year allowing Mainland tour groups travelling to Taiwan by taking cruise vessels homeporting in Hong Kong, collaborate with the relevant international cruise companies and the travel trade to launch promotion programmes in a number of major Mainland provinces and cities, including the Guangdong Province, Shanghai and Beijing, encouraging Mainland visitors to travel from Hong Kong to Taiwan by taking cruise vessels; and
  

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  co-operate with selected Southeast Asian destinations to promote “city and beach” combo packages featuring Hong Kong.
  

The estimated marketing budget of the HKTB for the above initiatives is approximately $12.3 million in 2010-11.

Signature
Name in block letters	MISS YVONNE CHOI
Post Title	Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
Date	18.3.2010

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doc -> Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc

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