Social and demographic trends
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- Generation X
- Generation Y
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Social and demographic trends Veterans are those born between 1939 and 1947. Though the numbers of this group have reduced as many have already retired, there are still people in this age group who have chosen to continue to work since there is now no compulsory retirement and people are actively encouraged or may need to work longer to obtain pensions. It is claimed that this group likes to feel valued and consider working beyond traditional retirement ages particularly if they can work flexibly and achieve a reasonable work/life balance. Penna and CIPD (2008) describe those who were born between 1948 and 1963 as baby boomers. This group has traditionally been prepared to work long hours and they are more individualistic than some other groups and less inclined to favour team working. They want to feel engaged with the organisation but also seek work/life balance particularly if they want to work longer than the state pension age. They do tend to value social responsibility and tend to feel more engaged working for an employer who demonstrates a sense of social/environmental values. They have respect for authority and want to have careers. Generation X consists of those born between 1964 and 1978. They are supposed to be used to uncertainty as they moved into the workforce at the worst time for jobs since the Depression. It is claimed that they are very focused on achieving results. They are used to flatter organisational structures and dispersed working environments but also demand flexibility. Many in generation X regard the workplace as a place to also socialise, enjoy team working and may feel more loyalty to people in the organisation rather than the organisation itself. They also want access to personal development opportunities. Generation Y were born between 1979 and 1991. This is the most technologically aware generation so far and they are highly desirable to employers. It also found that as well as being more technologically aware this group is more ethnically diverse than previous generations and they are also multitaskers who like to work collaboratively. They also need rapid two-way communication, fairness and flexibility and are concerned about the organisation having a meaningful policy for corporate and social responsibility. Download 17.61 Kb. Share with your friends:
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