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FIGURE: 9

OWNERSHIP


FIGURE: 10
MEET EXPECTATIONS



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MEDIA

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SHOWROOM LOCATION


FIGURE: 13
CONSUMERS PREFERENCE TOWARDS MOTOR BIKES


FIGURE: 14

3.4 BIBLIOGRAPHY

Sites on the internet:



  • www.indiainfoline.com

  • www.economywatch.com

  • www.thehindubusinessline.com

Magazines:



  • Autoindia

  • Motoring

Text Books:



  • Marketing Management by Philip Kotler (The Millenium edition) : Tata Mc. Graw hill publications, New Delhi 2000

  • Business Research Method by Cooper R. Donald and Pamela S. Schindler: Tata Mc. Graw hill publications, New Delhi 2001.



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