Sample Abstracts From TheSimpsons to "TheSimpsons of the South Pacific": New Zealand's First Primetime Animation, bro'Town, by Katalin Lustyik and PhilippaSmith
New Zealand's first primetime animated program, bro'Town, ran successfully for five seasons between 2004 and 2009. Described by its creators as a "modern-day non- PC satire," bro'Town focuses on five New Zealand teenagers of Samoan and Maori ethnicities growing up in Auckland. While the program was promoted as "TheSimpsons of the South Pacific," its audience, critics, and politicians have celebrated it as a twenty-first- century New Zealand creative success story. This article explores the historical, cultural, and economic forces that have shaped bro'Town in the context of the debates on media globalization using the framework of hybridity as "the cultural logic of globalization" as well as the framework of global television formats. The authors suggest that bro'Town represents a complex case of television program adaptation and provides a unique case study to examine the multilayered nature of contemporary hybrid cultural forms moving beyond the simplistic local--global dyad.
“I'm Bart Simpson, who the hell are you?” A Study in Postmodern Identity (Re)Construction, by Brian L. Ott
The article undertakes an analysis of the Fox network's thirty-minute, award-winning animated series, "The Simpsons," and the characters of Bart, Homer and Lisa. "The Simpsons" has always represented a sort of anti-show, spoofing, challenging and collapsing the traditional codes, structures and formulas of network television. Matt Groening, the creator of the show, claims to have colored the characters bright yellow because it made it look as if the television needed adjusting. Homer and Bart's identities bear a different relation to the image culture upon which they both rely. Homer is hopelessly manipulated by television while Bart skates around the edges of the media landscape.s