REPORTS YELP
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Yelp Turns 10: From Star up to Online Review Dominance
A look at the dramatic history of Yelp.
by Hillary Dixler Canavan @hillarydixler Aug 5, 2014, 9:30am EDT
Yelp's San Francisco O ice. | Photo: Yelp
In 2004, two former PayPal employees, Jeremy
Stoppelman and Russel Simmons, raised $1 million in funding for a glori ed "e-mail circle" that allowed friends to directly swap business reviews. ey called it Yelp. Now the sometimes maligned site celebrates its 10th anniversary with a staggering valuation of $5 billion and some 130 million unique visitors each month. eir shares are hovering at about $68 today.
July: Stoppelman and Simmons co-found Yelp while involved in the entrepreneurial incubator MRL Ventures. Stoppelman describes his inspiration in the Wall Street Journal: "I got sick and needed to see a doctor. Back then there was very little information on the Internet; it was frustrating. We realized the best way to nd a doctor, or other services, was by word of mouth." MRL Ventures invests
October 13: Yelp launches, based around the concept of "e-mail circles" and asking friends for recommendations. Here's how a PBS "I, Cringely" blog post describes it: