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CONSTRAINTS ON AFRICAN-
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goods to capture a market niche. For example, one South African blanket manufacturer that was the subject of a case study focuses on producing blankets at the higher end in the quality range so that it can effectively differentiate itself from low-quality
blankets imported from China, locally referred to as Wash and Cry The term Wash and Cry comes from the fact that those low-quality Chinese blankets are not dyed properly, so the colors of the blankets can be easily lost when such blankets are washed.
Import competition also enables local producers to access a variety of imported raw and intermediate materials,
including those from China andIndia (see chapter FIGURE 4.14
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