1. 1 Origin of the study
Mission, Vision & Objective of Walton Bangladesh Limited
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2.5 Mission, Vision & Objective of Walton Bangladesh Limited Mission: “To grow and increase value by implementing advanced technologies, new products and services to provide excellent solutions to satisfy customers’ requirements.” Vision: “To provide the best solution and equipment to customer.” Goal: “To achieve market leadership, profitability, good corporate citizenship and a sustainable growth.” Objectives: “The main objective of the company is to increase the market share in related diversified products and solutions in Bangladesh and to assure the potential customers of the quality and durability of the products. Although the products are a bit highly priced but it is the best bargain that money can buy.” 2.6 Overview of Walton Bangladesh at a glance Walton is one of the leading electrical and electronics manufacturing company in our national market. Walton electronic product is basically a Bangladeshi brand with a national image. In Bangladesh it is targeting the niche market for their home appliance products commencing their marketing strategy as of their high quality and reasonable price. They do not do their marketing for a particular group of people; they do their marketing those who has the ability to buy their product. Since the standard of living of people in our country is going up, everybody is aware about a brand of a product and wants to buy a qualitative product for a longer period of time. Thus, consumer perception and brand awareness for electronic product is now become a vital aspect when purchasing a electronic product 2.7 Import &export of RB group [Walton] Walton import a big quantity of Electronics Consumer Goods, Automobiles and Industrial Raw Materials from different countries including our great country China. They also import some parts fr0m Malaysia. Our “WALTON” Brand Electronics and Electrical Home Appliances ( Color TV, Refrigerator, Air-Conditioner, Microwave Oven Etc.), Motor Cycle, Generator have big market share in Bangladesh.
The local company has recently signed an agreement in this connection with famous Malaysian company 'Aget Group' at its office at Menara Safun Tower in Kuala Lumpur. Under the agreement, in the primary stage the Malaysian company will import 0.1 million (one lakh) refrigerators and 50,000 motorcycles every year. Walton Adviser Mizanur Rahman and Chairman of Aget Group Sultan Abdul Kadir signed the agreement on behalf of their respective sides. Walton Director (Finance) Abul Basar Howladar, Managing Director of Seven C Resources Matiur Rahman, Managing Director of Deen Metal Industries Ahmed Ali and General Manager of Aget Group Engineer King Lee was also present in the signing ceremony. 2.8 Way of business operation They operation their business in 3 way Corporate network Showroom network Dealer network 2.9 Corporate network 2.9.1 Corporate Sales Plan: Operation Policy: Corporate sales operation through area wise- Gulshan Mirpur Uttra Dhanmondi Motijheel Mogbazar Azimpur etc. of Dhaka city. 2.9.2 Corporate slogan of Walton: Walton have corporate slogan. Those are – # Amader ponno. # Walton at every home
Target organization by segment Meeting Fix up Introduction Letter Invitation Letter Agreement Letter (Enlistment, HR, Personal level) Offer Letter 2.9.4 Jobs of Corporate Team: Visiting Card, Latter head pad, Envelope, Product Catalogue, Corporate presentation E-mail Address, Web site etc. Clients Database Periodically Communications (E-mail, SMS, Corporate gift etc.) 2.9.5 Focus or Vision of Corporate Sales Team: Cover all the area of Dhaka city Establish all corporate sales point very strongly Start to job in a new sales point after covering old sales point The sales point will be covered with a strategic plan 2.9.6 Corporate Culture The Corporate Culture of Walton follows conservative style. The corporate culture of Walton states that they prefer experienced and aged personal rather then young people. The overall corporate culture of the company is conservative and they follow it in their recruiting and promotion in the management sector. This conservative corporate culture has a great influence on the product image. The company doesn’t encourage a young, fresh new comers in the management and with that the so-called “Crazy ideas”. But because of this negative attitude toward the crazy idea the company is lacking in creating new dimension for the product and promotion. 2.10 SWOT Analysis of WALTON: Every organization is composed of some internal strengths and weaknesses and also has some external opportunities and threats in its whole life cycle. Strengths Wider product range Strong local presence Quality products at low price Comprehensive knowledge of the total market and client Opportunities Achievement of sales growth through introduction of new products. Increase of sales in major cities. Weaknesses Lack of skills men power Proper monitoring problem facing in marketing activities Week distribution Channel Less organized distribution Less compliance to market demand Lack of after seals service transportation problem Threats Unethical competition prevailing in the market Political unrest hamper sales Entry of more competitors in the market Change of customer’s demand PART -3 Project Part 3.0 Introduction of project Part Today with the technological advancement human race has achieved what few years back were impossible. Electronic products are the source of refreshment to human life. At present there are several companies who are selling their product with different selling policies in the market. Among them Samsung, Butterfly, Singer, Konka, Butterfly are most widely known brand. And Walton is one of the leading electrical and electronics manufacturing company in our national market. Walton is basically a Bangladeshi brand with a national image. In Bangladesh it is targeting the niche market for their home appliance products commencing their marketing strategy as of their high quality and reasonable products. Walton industry is trying to buildup a better basement with better technology. 3.1 Definition of sale: Total dollar amount collected for goods and services provided. While payment is not necessary for recognition of sales on company financial statements, there are strict accounting guidelines stating when sales can be recognized. The basic principle is that a sale can only be recognized when the transaction is already realized, or can be quite easily realized. This means that the company should have already received a payment, or the chances of receiving a payment is high. In addition, delivery of the good or service should have taken place for the sale to be recognized. In other hand sales is the exchange of goods or services for an amount of money or its equivalent. 3.2 Objectives of the Report There are two types of objective behind conducting this report. These are as follows: 3.2.1 Broad objective: The broad objective of this report is to discourse about sales performance of RB group. 3.2.2 Specific objectives: The specific objectives for this report are as follows: To find the sales policy. To find number of total plaza or number of total distributors. To find the installment policy. To find out the commission structure. To find out the monthly sales amount of Walton plaza. . To find out the monthly sales amount of Walton didtributor. . To find out the most selling product of Walton plaza. To find out the most selling product of Walton distributor. 3.3 Sales policy of RB group: They have 2 sales policies to operate their business- Direct sales ( plaza network) RB group operate their direct sales through the plaza network Distributor sales ( dealer network) RB group operate their distributor sales through dealer network Information about plaza network [Direct sales] 3.4 Number of total plaza: In Bangladesh RB group have total 125 plazas. Area wise they allocated their plaza In 10 zone.
Area wise Chittagong zone becoming the highest seller zone from last three month. Last month selling capital of the chittagong zone is up to 100 million. 
[Last 3 months sales ratio in Chittagong zone] 3.5 Selling policy of Walton plaza Walton sale their product in 2 way In cash Monthly installment 3.5.1Monthly installment policy: 10 month closing
10 month closing
10 month closing
10 month closing
12 month closing
Monthly Installment Formula: Cash price 6% =cash rebate Cash rebate + Cash price =MRP MRP 16% [ ] +MRP =Hair value Hair value 40% = Down payment Hair value – Dawn payment =Balance Balance /10month =Monthly installment
The most selling product of Walton plaza is refrigerator. Monthly they sale almost 20000 refrigerator in Bangladesh. Market Segments of refrigerator
[Segmentation of Refrigerator Market with price] 
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