Topic:Economic Development Case Study: MNC, Nike Location: Vietnam, South East Asia Geographical Keywords • MNC – Multi National Companies are firms that produce goods or services in two orb bmore countries. • Niche market – markets dealing in a specialised product. • Globalisation – the increasing interconnectedness and interdependence of the world socially, economically, environmentally and politically. • Social Impact. • Environmental Impact. • Economic Impact. Case Study Detail Background • Nike’s headquarters are in Oregon, USA. • Nike produces shoes fora niche market. • 75% of its workforce are based in Asia. There are 150 Asian factories employing 350,000 people manufacturing products for Nike. • There are 34 Nike plants in Vietnam. • The majority of workers are women are under the age of 25. • Nike’s Vietnam headquarters is in Ho Chi Minh City. • About 75 million pairs of shoes are made for Nike each year in Vietnam alone.
