1 Recognise the command terms


Benefits Nike brings to Vietnam



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Case Study - All Combined Studies
Benefits Nike brings to Vietnam

• Creates jobs for the people in Vietnam (Economic.
• Nike pays higher wages than other local companies (Social.
• Other MNCs have been attracted to Vietnam (Economic.
• Sets new standards for other companies in the country (e.g. health and safety, wages).For example, Nike has written a policy promoting safe working conditions in its factories (Social.
• Contributions to local tax and the government (Economic.
Disadvantages Nike brings to Vietnam

• The company image and advertising might undermine the culture of Vietnam (Social.
• Nike may have apolitical influence over the government and through blackmail can have a say in government policies overworking conditions, environmental regulations etc. (Social, Economic, Enviro).
• Nike could leave at any moment to go to a cheaper location leaving the country with huge unemployment and poverty (Economic and Social.
• As Vietnam does not have tight environmental regulations, Nike gets rid of its waste by dumping it/burning it (especially rubber) which release carcinogenic (cancerous) gases into the atmosphere (Environmental.
Abuse of workers, and appalling working conditions for Vietnamese workers (Social.

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