A cut Above Hair Design
Source: Company Records Exhibit 6
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Source: Company Records Exhibit 6 MAP OF THE AREA  Source: Company Records Exhibit 7 NUMBER OF BEAUTY SALONS IN KINGS COUNTY Auburn 1 Aylesford 5 Berwick 10 Canning 3 Centrevifle I Coldbrook 2 Greenwood 6 Kentville 12 Kingston 4 New Minas 11 Port Williams 4 Waterville 5 Wolfville 10
Total Kings County 74 Total Nova Scotia 1,082 Exhibit 8 NEWSPAPERS Circulation Frequency
Friday Advertiser, Kentville 6,365 Weekly Greenwood Aurora, Greenwood 5,573 Weekly Kentville Advertiser, Kentville 10,414 Weekly RADIO STATIONS AM CKEN Annapolis Valley Radio Ltd, Kentville Source Station FM CKWM Annapolis Valley Radio Ltd, Kentville Source Station CKAC Acadia Students Broadcasting Association, Wolfville Source: Local media outlets Exhibit 9 "SHOPPING SPREE" DATA COLLECTED Number of Shoppers Who Visited a Beauty Salon In a major shopping centre 120 In a minor shopping centre 26 Adjacent to a minor shopping centre 73 219
Day Shopped Number of Time Shopped Numbers of Shoppers Shoppers U
Noon
Total 219 Total 219 Number of Home Telephone Town Shoppers 434 Dartmouth 1 455 Halifax 1 532 Annapolis Royal 1 538 Berwick 1 542 Wolfville 17 547 Springfield 1 582 Canning 35 587 L'Ardoise 1 678 Kentville 114 679 tentative 38 684 Hantsport 1 689 New Ross 4 757 Brooklyn 1 883 Elmsdale 1 999 No Answer 2 Total 219 AVERAGE TRAVELLING DL13TANCE Number of shoppers 1 I= to 10 km 158 11 km to 20 Ion 39 21 km to 30 Ion 9 31 km to 40 km 9 No Answer 4 TOTAL 219 LOCATION OF BEAUTY SALON Average Travelling In a Shopping Adjacent to Separate Distance Centre a Shopping I Centre
11 Km to 20 Km 17 22 21 Km to 30 Km 2 7 31 Km to 40 Km 4 5 No Answer - Source: "Shopping Spree" survey Exhibit 10 LIST OF BEAUTY SALONS IN WOLFVILLE Address Opening hours (when available)
Thurs & Fri evenings Salon 1 for Men & Women Main Street Monday - Wednesday 9-5 Thurs - Fri 9-8 Saturday 9-3 A Cut Above Hair Design 25 A Main Street Monday - Saturday Tues - Thurs - Fri until 8:30 Source: Beauty salon survey Exhibit 11 SUMMARY OF SELECTIVE DETAILED FAMILY EXPENDITURE ON HAIRSTYLING BY FAMILY INCOME All Families and Unattached Individuals Atlantic Provinces, Canada 1986
Under $20,000 $110 Under $10,000 $58 $10,000 - 19,999 $134 $20,000 - 29,999 $167 $30,000 - 39,999 $227 $40,000 - 49,999 $283 Over $50,000 $401 Source: Statistics Canada Directory: cases download cases download -> Made in Atlantic Canada cases download -> Copyright 0 1993, the Atlantic Entrepreneurial Institute. Reproduction of this case is allowed without permission for educational purposes cases download -> Scotian Pride Download 0.96 Mb. Share with your friends:
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