A good time to buy? Mariott Internatinal, Inc



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Summary

It is always a challenge to assess whether or not to purchase a stock. In this case, it is even harder because of the overvaluation of the entire sector in this market. Figure 12 summarizes this comparison between Marriott and industry.

Figure 12: Comparisons between industry and Marriott.

Figure 13 amplifies this information with debt/equity and ratios.

F
igure 13: Ratios.



Background and History Summary of Delta Air Lines, Inc.


Delta Air Lines, Inc. provides air transportation for passengers and freight throughout the United States and around the world. Bases on calendar 2000 data, Delta is the largest U.S. airline based on passengers and aircraft departures. When operating revenues and passenger miles flows are used for measurement it is the third largest.

Delta Air Lines, Inc. is headquartered in Atlanta, Georgia. They employ 81,000+ employees and cater to 414 cities in 73 countries. They transport more people worldwide that any other airline. Delta has many worldwide partners, have different Connection carriers, and is a member of the SkyTeam Alliance. By being a part of these different groups, they can cater to more people and include more destinations in their daily routine.



The following a brief outline of the history of Delta Air Lines, Inc.

  • 2001 US airspace closed for two days after terrorist attacks on Sept. 11th. Delta posts first financial loss in six years. Delta carries Olympic Flame from Athens, Greece, to Atlanta for 2002 Olympic Torch Relay to Salt Lake City Utah. Delta is Official Airline of the 2002 Olympic Games.

  • 2000 Launched SkyTeam, a global alliance, partnering Delta with AeroMexico, Air France and Korean Air. Acquired Atlantic Southeast Airlines (ASA) and Comair, two regional Delta Connection carriers, as wholly owned subsidiaries. Places the industry’s largest order of regional jets (500). New aircraft livery and a contemporary "widget" logo. Launches delta.com Web site. Creates MYOBTravel, Web site for small business travelers. Wired Workforce Program offers employees home computers and Internet access. Carried 120 million passengers.

  • 1999 Air Transport World magazine named Delta its global Airline of the Year for 1998. Aviation Week And Space Technology magazine named Delta 1999’s Best Managed Major Airline. More than 106 million passengers board Delta flights.

  • 1998 Delta and SwissCargo forge the first international cargo alliance. Delta is the first airline to install automatic defibrillators on board all of its aircraft. First and business classes on international flights become a single section of luxury seats called BusinessElite.

  • 1997 Leo F. Mullin is named President and CEO. Delta is the first airline to board over 100 million passengers in a year. Begins expansion of U.S.- Latin American service—Atlanta becomes the new "gateway to Latin America." Introduction of new aircraft livery. Delta purchases the Boeing 777.

  • 1996 Delta unveils the “Centennial Spirit,” a new MD-11 jet brilliantly painted in an olympic design; transports the Olympic Flame from Athens, Greece, to Los Angeles, for 1996 Olympic Games in Atlanta. Customers can make reservations and purchase tickets via Delta’s Web site, SkyLinks. Delta starts low-fare airline Delta Express, with service from Orlando, Florida.

  • 1995 Rededication of The Spirit of Delta, repainted in Olympic color scheme. Delta named the official airline of the 1996 Centennial Olympic Games. The J.D. Power Award for best among major carriers for long and short haul flights.

  • 1994 Delta returns to profitability in fourth quarter, fiscal year 1995.

  • 1991 Delta purchases substantially all of Pan Am’s transatlantic routes and the Pan Am Shuttle, making this the largest acquisition of flights in airline history. Delta becomes a global carrier.

  • 1990 Delta is the first airline to offer MD-11 jet service. Delta, Northwest Airlines and TWA combine reservation systems, forming WORLDSPAN Travel Information Services. Delta and 23 civilian airlines participate in the Civil Reserve Air Fleet (CRAF) during Desert Storm / Desert Shield from 1990-1991, carrying passengers and military cargo.

  • 1988 Delta opens operations in Asia.

  • 1987 Delta merges with Western Airlines; becomes the fourth largest US carrier and fifth largest world carrier. First transpacific service begins: Atlanta to Portland, Oregon, to Tokyo. Ronald W. Allen becomes Chairman and CEO.

  • 1984 Delta strengthened ties to regional airlines partners through its Delta Connections program. Delta begins service to Hawaii. Offers nation’s first public air-to-ground telephone system with Airfone, on the L-1011.

  • 1982 After Delta suffers financial losses, employees raise $30 million in payroll deductions to purchase the first Boeing 767, named "The Spirit of Delta."

  • 1981 Delta launches Frequent Flyer Program (changed to SkyMiles in 1995).

  • 1980 Development of computer reservations systems (CRS) in the early 1980s.

  • 1979 Delta celebrates its 50th year of service; begins flights to Frankfurt, West Germany. Delta is the first airline in the world to board one million passengers in one city in one month (Atlanta in the month of August).

  • 1978 The Airline Deregulation Act passes. Delta begins transatlantic service: Atlanta to London. David C. Garrett becomes CEO.

  • 1973 L-1011 TriStar service introduced.

  • 1972 Northeast Airlines merges with Delta. Delta becomes a major carrier in New York and Boston, with direct routes from New York and New England to Florida. Delta begins operating the Boeing 727.

  • 1971 W.T. Beebe becomes Chairman and CEO. Delta Dash (cargo service for small packages) begins.

  • 1970 Delta has an all-jet passenger airplane fleet. Boeing 747 service begins.

  • 1968 A reconditioned 1925 Huff Daland Duster given to the Smithsonian Institution as a memorial to CE Woolman, Delta founder.

  • 1966 Delta founder C.E. Woolman dies. Charles H. Dolson becomes Delta’s second CEO. Crop-dusting division ceases operations.

  • 1965 First airline to launch Douglas DC-9 service.

  • 1964 The Deltamatic reservation system starts with IBM 7074 computers.

  • 1962 Delta activates the electronic SABRE system for "instant" reservations.

  • 1961 Flies first non-stop flight from Atlanta to Los Angeles. Delta links California and the Caribbean with first jet service from California to Montego Bay and Caracas. Delta receives National Safety Award for flying over 11 billion passenger miles without a fatality.

  • 1960 First airline to launch Convair 880 jet service. Delta Convair jets set trans-continental ocean-to-ocean record of 3 hours, 31 minutes, 54 seconds.

  • 1959 Delta is first airline to launch Douglas DC-8 jet service. The red, white and blue triangle "widget" becomes Delta’s logo resembling the swept-wing appearance of a jet.

  • 1956 Radar installed in noses of all Delta aircraft.

  • 1955 Delta pioneers the use of the hub and spoke system. Scheduled airplanes bring passengers to a hub airport where travelers connected to other Delta flights. Delta wins Atlanta to New York route.

  • 1953 Chicago and Southern Airlines merges with Delta (airline called Delta-C&S for the next two years).

  • 1950 Delta’s Lockheed Constellation aircraft feature reversible seats, allowing passengers to face one another.

  • 1948 First US interchange service, June 1st. TWA personnel flew Delta planes from Cincinnati to Detroit; Delta crews fly TWA ships south to Atlanta, Miami and Dallas.

  • 1947 Delta’s fleet totals 644 available seats. Receives National Safety Award for more than one-half billion passenger miles without a fatality.

  • 1946 Delta starts regularly scheduled cargo service. The one-millionth passenger boards.

  • 1945 Official corporate name becomes Delta Air Lines, Inc. National Safety Council Award for over 300 million passenger miles and 10 years of flight without a passenger or crew fatality. CE Woolman is President and General Manger.

  • 1944 First converted DC-3 cargo ship, Delta No. 43.

  • 1942 Delta contributes to the war effort. Modifies 1,000+ aircraft, over-hauls engines/instruments, trains Army pilots and mechanics.

  • 1941 Delta headquarters moves from Monroe to Atlanta.

  • 1940 Introduction of Douglas DC-2 and DC-3 service. Flight attendants, called "stewardesses," added to flight crews.

  • 1936 Flies Lockheed Model 10; first Delta aircraft with two pilots.

  • 1935 Delta offers first night service with the Stinson Model A.

  • 1934 Delta receives Air Mail Route 24 from Post Office; resumes passenger service. Begins operating as Delta Air Lines.

  • 1930 Service begins to Atlanta. Lack of mail contract forces suspension of passenger service. Company renamed Delta Air Corporation.

  • 1929 Delta operates first passenger flights over route stretching from Dallas, Texas, to Jackson, Mississippi, via Shreveport and Monroe. Travel Air S-6000B airplanes carry five passengers and one pilot.

  • 1928 C. E. Woolman, the principal founder of Delta Air Lines, leads movement to buy Huff Daland Dusters. Renamed Delta Air Service for the Mississippi Delta region it served. D.Y. Smith, President; C. E. Woolman first Vice President.

  • 1925 Huff Daland Duster’s headquarters moves to Monroe, Louisiana. Huff Daland's 18 planes are the largest privately-owned fleet in the world.

  • 1924 The Huff Daland Dusters crop-dusting operation, which formed the roots for Delta, founded in Macon, Georgia. The operation began with two army-furnished Jennys.” 16



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