Accounting technicians scheme west africa
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- SOLUTIONS MULTIPLE CHOICE QUESTIONS
- SECTION C MARKETING MANAGEMENT Section contents
| SHORT ANSWER QUESTIONS 1. ___________ is that part of an organization, which is concerned with the transformation of a range of inputs into the services having the requisite level of quality. 2. A _____________ is something which is offered to customers to satisfy their needs or wants. 3. is a collection of people, equipment, and procedures organized to perform the manufacturing operations of a company 4. The arrangement of machines in sequence is a key feature of ____________ production system. 5. The type of layout used in the manufacture of airplanes, hydraulic and steam turbines and ships is known as ______________ 6. The production of single articles or “ one-off‟ items in small or large quantities is ………………… production. 7. Production is the process by which and other inputs are converted into products 8. _____________ is essentially an arrangement to facilitate the production process efficiently 9. If all the processing equipment and machines are arranged according to the sequence of operations of a product the layout is known as ______________ 10. The principle of plant layout that states best layout is safe and comfortable for employees working in plant is known as ________________ SOLUTIONS MULTIPLE CHOICE QUESTIONS 1. CD. EA. C 234 6. CE. ABA. DB SHORT ANSWER QUESTIONS 1. Operations management 2. Product 3. Production system 4. Process 5. Fixed location 6. Job production system 7. Resources 8. Plant layout 9. Product or line layout 10. Principle of safety and comfort 235 SECTION C MARKETING MANAGEMENT Section contents (a) Leaning objectives b) Definition and Role of Marketing c) Analysis of the Marketing Process d) Marketing Functions e) Marketing Concept f) Market Segmentation g) Methods of Segmentation h) Benefits of Market Segmentation i) Marketing Mix j) Product k) Consumer products l) Industrial products m) What is anew product n) New Product Development o) Stages in New Product Development p) Pricing q) Basic Rules of Pricing r) Pricing Objectives s) Pricing methods t) Factors which influence pricing u) Promotion v) Advertising w) Public Relations x) Sales Promotion y) Personal Selling z) Place (Distribution) (aa) Functions of intermediaries (bb) Channels of distribution cc) Factors influencing Choice of Distribution channel dd) Retailing (ee) Types of Retailers ff) Wholesaling (gg) Distribution Polices (hh) Extended 7Ps of marketing a. People b. Process c. Physical Evidence ii) Review questions |