88 Once again, output went up in both test and control rooms. The researchers felt that they could rule out financial
incentives as a cause, since the control group was kept on the same payment schedule. Mayo concluded that a complex emotional chain reaction had touched off the productivity increases. Because the test and control groups had been singled out for special attention, the workers developed group pride that motivated them to improve their work performance. The sympathetic supervision they received had further reinforced their increased motivation. The result of this experiment gave Mayo his first important discovery When special attention is given to workers by management, productivity is likely to increase regardless of actual changes in working conditions. This phenomenon became known as the Hawthorne effect.
One question, however, remained unanswered. Why should special attention plus the formation of group bond elicit such strong reactions To find the answer, Mayo launched a massive interview programme, which led to his most significant findings that informal work groups – the social environment of employees – have a great influence on productivity. Many of the employees found their lives inside and outside the factory dull and meaningless. But
their workplace associations, based on mutual antagonism toward the bosses imparted some meaning to their work lives. For this reason, group pressure,
rather than management demands, has the strongest influence on how productive they would be. To maximize output, Mayo and his associates concluded that management must note the employees needs for recognition and social satisfaction. It had to turn the informal group into a positive, productive force by providing employees with anew sense of dignity and a sense of being appreciated. To Mayo, then, the concept of the social
man-motivated by social needs, wanting on- the- job relationships, and more responsive to work group pressure than to management control-had to replace the old concept of rational man motivated by personal economic needs.
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