Acs market kuwait

Download 8.23 Mb.

Page	38/41
Date	06.08.2017
Size	8.23 Mb.
	#27693

1 ... 33 34 35 36 37 38 39 40 41

SHOPPER SPECTRUM

YOUR ATTITUDES OPINIONS AND INTERESTS REGARDING GROCERY AND HOME SHOPPING

These questions are a little different.

Please answer the following questions. At the same time, we need you to think thoroughly of your answer and not to spend a lot of time on any question. Our concern is your first impression.

Please tell us the extent to which you agree or disagree with each statement regarding your norms of Grocery and Home needs shopping, by marking one of the boxes opposite the statement.

For example, if you tend to agree with the statement “I like to try out new food products”, you would mark under the “tend to agree” column.

I like to try out new food products	Strongly Agree	Agree	NEITHER AGREE NOR DISAGREE	Disagree	Strongly Disagree
	1	2	3	4	5
					

There may be instances where the statements refer to activities in which you do not participate. But you may still hold an opinion on the subject and we would be interested to know what it is.
Remember - your replies will be kept strictly confidential.

Descriptive statements on attitudes and opinions.		Strongly Agree	Agree	Neither Agree Nor Disagree	Disagree	Strongly Disagree
Descriptive statements on attitudes and opinions.		1	2	3	4	5
1	Prices are more important to me than Brand Names					
2	I shop regarding the quality of the product not the price					
3	I think shopping is a very good way to relax					
4	I am a “Spender” of money more than a “Saver”					
5	I like to walk around to watch/check the products before buying					
6	I tend to buy without previous planning					
7	I always check the components and nutrition facts of Food Products before buying it					
8	I don’t have enough time to walk around checking the products on sale					
9	I would gladly change to another brand if it was on sale					
10	I am always the first among my friends to try new products and services					
11	I only benefit from sales on the brands I usually buy					
12	I would pay more to get the products that fit with the image I like to have about me					

FEMALE SEGMENTATION

YOUR ATTITUDES OPINIONS AND INTERESTS

These questions are a little different.

We’d like you to tell us your personal views about different things that people think or do nowadays.

Please tell us the extent to which you agree or disagree with each statement by marking one of the boxes opposite the statement.
For example, if you tend to agree with the statement “I like to try out new food products”, you would mark under the “tend to agree” column.

I like to try out new food products	Strongly Agree	Agree	Neither Agree Nor Disagree	Disagree	Strongly Disagree
	1	2	3	4	5
					

There may be instances where the statements refer to activities in which you do not participate. But you may still hold an opinion on the subject and we would be interested to know what it is. Sometimes, however, you may consider that in a very few cases, it is not applicable to you, and we have provided a box for you to mark.
Remember - your replies will be kept strictly confidential.

Descriptive statements on attitudes and opinions.	Strongly Agree	Agree	Neither Agree Nor Disagree	Disagree	Strongly Disagree
Descriptive statements on attitudes and opinions.	1	2	3	4	5
I like to experience a lot of scent from my body cleansing product					
I use body lotion everyday because my skin needs it					
All I want my body product to do is get me clean					
I like to experiment with body washing products in a variety of fragrances					
I only want to buy one product for my whole family that meets the needs of all of us					
I think all body cleansing brands work about the same					
I don't care if my body-cleansing product does not improve the condition of my skin, I just want to feel clean and fresh.					
I go out of my way to look for unscented products because they are more mild to my skin					
It is more important for my body to clean when I go out in public than when I stay home.					
I don’t mind taking the time to apply body lotions, creams & oils after washing my body					
I buy whatever body cleansing product is on sale or I have a voucher for					
I reapply my fragrance during the day					
I am rarely sad or depressed					
I often enjoy playing with theories or abstract ideas					
I consider myself a beginner when it comes to cosmetic look					
I prefer to do what is fastest and easiest when it comes to my foundation make-up					
I am willing to spend extra money to get my desired cosmetic look					
I feel something missing without cosmetics					
For my typical day, I really enjoy spending the time to get my make-up just right					
I actively look for the latest beauty news					
I don’t like to spend a lot of money on make-up					
I prefer to do what is fastest and easiest when it comes to my make-up (general)					
	Always	Frequently	Occasionally	Rarely	Never
I buy the lowest priced facial skin care product from among a limited set of brands I trust					
I use the same product to cleanse my body as I use to cleanse my face					

MALE SEGMENTATION

YOUR ATTITUDES OPINIONS AND INTERESTS ABOUT BEAUTY & GROOMING

These questions are a little different.

We’d like you to tell us your personal views about different things that you think or do concenring the beauty and grooming.

In each question please choose one statement that best describes you:
1. Which of the following statements best describes you? (Select one)

I want to be the center of attention	¨	1
Life has more meaning when I do things for others	¨	2
If I don’t look good, I don’t feel good	¨	3
I don’t care about conforming to others expectations of me	¨	4

2. Which of the following statements best describes you? (Select one)

I actively try to reduce the signs of aging	¨	1
My religious faith guides the choices I make every day	¨	2
I like to express my personality through the way I look	¨	3
I define myself by who I am, not by how I look	¨	4

3. Which of the following statements best describes you? (Select one)

I want my friends to consider me to be a grooming trend setter	¨	1
I feel a lot better about myself if I have shaved	¨	2
Looking well-groomed is important to my success	¨	3
I will skip shaving if I am running out of time	¨	4

4. Which of the following statements best describes you? (Select one)

It is very important to me that I be seen as a grooming expert	¨	1
I want to feel clean after I shave	¨	2
Grooming my facial hair makes me more attractive	¨	3
Shaving is a chore	¨	4

5. Thinking about your shaving products, which of the following statements best describes the features that is most essential for you? (Select one)

Allows me to customize my look	¨	1
Delivers the closest shave	¨	2
Leaves my skin feeling soft and smooth	¨	3
Is affordable for me	¨	4

6. Thinking about your shaving products, which of the following statements best describes the feature that is most essential for you? (Select one)

Is the most technologically advanced product available	¨	1
Makes me feel clean and fresh after shaving	¨	2
Improves my skin with each shave	¨	3
Is a good value for the money	¨	4

Directory: kwt

Download 8.23 Mb.

Share with your friends:

1 ... 33 34 35 36 37 38 39 40 41