Acs market kuwait



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LISTENERSHIP HABITS


I would like to have some information about your listenership habits.

INT: READ THE FREQUENCY OF LISTENING TO THE RADIO.
6. Please tell me how many days a week do you listen to the radio?

INT: READ THE TIME SEGMENT, AND ASK FOR EACH ONE HOW OFTEN DO YOU LISTEN TO RADIO REGARDLESS OF STATION.

ASK ABOUT ALL THE TIME SEGMENTS. Would it be nearer to ?


TIME SEGMENTS

7 Days a WEEK

5-6 Days a WEEK

3-4 Days a WEEK

1-2 Days a WEEK

Less Often

Do Not Listen




7

5

3

2

1

9




06:00 - 08:59 AM
















09:00 - 11:59 AM
















12:00 - 03:59 PM
















04:00 - 07:59 PM
















08:00 - 09:59 PM
















10:00 PM - 12:59 AM
















01:00 - 05:59 AM



















LISTENING TO THE RADIO


In this section you will find a list of the types of radio programmes that are broadcasted on the radio.

There are four possible comments you can make about each programme; we would like you to mark the one, which is nearest to what you do.


PROGRAM TYPES

I specially choose to listen to it

I listen to it because of someone else likes it

I listen to it when there’s nothing better

I don’t listen to it

1

2

3

4

SONGS













6. Western / English Classical Songs / Music









25. Western / English Pop Songs / Music









7. Hindi / Urdu Songs









22. Malayalam Songs









GENERAL PROGRAMS TYPES













9. News Local / Current Affairs









10. News Arab / Regional









11. News International









23. News Asian









12. Business and Finance









13. Religious Topics









14. Celebrity Interviews









15. Concert Coverage









16. Cookery









17. Education









19. Health









20. Listeners Request Show Songs / Music









26. Sports









29. Science and Medicine












RADIO / RECORDERS; HI-FI AND AUDIO EQUIPMENT; RECORDS AND TAPES




  1. Which of these do YOU YOURSELF own?




  1. Which of these have you bought NEW, in the last 12 months, either for yourself or someone else? And for those, which you bought NEW, in the last 12 months, please indicate the amount spent.







1.

2. IF BOUGHT NEW IN THE LAST 12 MONTHS:-

ITEMS OWNED NEW OR SECOND HAND

ITEMS BOUGHT NEW IN LAST12 MONTHS

ITEMS BOUGHT NEW FOR

TOTAL AMOUNT SPENT

Your self

Someone else

Under K.D.50

K.D.50 - 74

K.D.75 - 99

K.D.100 - 299

K.D.300 or more

1

2

3

4

5

Sound System






















Compact Disc Player (CD Player)






















Digital Video Discplayer DVD






















Separate Hi-Fi Items (Record or Cassette Decks, Amplifiers, Tuners, Speakers)

























Under K.D.20

K.D.20 - 29

K.D.30 - 39

K.D.40 - 49

K.D.50 or more

1

2

3

4

5

Portable-CD Player






















Portable DVD Player






















Radio with Cassette Recorder and with CD Player






















Radio Cassette Recorder






















MP3 Player/MP4






















Pre-recorded Songs / Music CDs






















Pre-recorded Songs / Music Tapes






















Pre-recorded Video clips Songs / Music DVD’s






















Digital Radio






















I Pod






















Bluetooth






















Flash USB for Computer






















Electronic Voice Recorder






















CAR KIT






















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