COUNTERFEITS AND COMBATING THEM The Personal Luxury Goods segment in particular is plagued with the issue of counterfeits and copies. This market constitutes a considerable 5% of the Indian luxury market and is estimated to be sized at INR 25 billion.[ CITATION ASS \l 1033 ] The market of these products has been growing at a rate double that of the original products. Foreign players consider this a challenging problem where legal loopholes need to be plugged and intellectual property rights have to be dealt with appropriately. With the growing number of aspirational first time buyers, the fakes continue to abound capitalizing on the ignorance and lack of knowledge of the first time buyer.
