IMPACT OF FDI PROMOTIONS ON VARIOUS SECTORS OF THE INDIAN ECONOMY TATHAPI
Wilson, Rand Baack, D. (2014). Foreign direct investment promotion Using Advertising to change attitudes and behaviours. This paper is based on quantitative study which tries to understand the impact of promotional advertising on the FDI of a country. Dunning‟s framework is used to get a theoretical perspective and to understand the link between managerial attitude and investment of that company into a particular country. Four out of five factors have been linked from Dunning‟s Framework and it also shows that FDI emotional advertising has effect on the managerial decision apart from rational advertisements. Thus, FDI promotion definitely has a positive impact on increasing the FDI of a particular region. Furthermore, advertisements that are based on strong arguments tend to have greater impact on managerial behaviour. Likeness of an advertisement also has a positive effect.
