Answers to Final Exams



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Answers-to-Final-Exams
Answer = a: You should not put your reputation at risk when you engage in competitive intelligence.



  1. Which of the following is a potential source for an intelligence attack against your company?




    1. Outside Supplier

    2. Research Analyst

    3. Former Customer

    4. All of the above

Answer = d: An intelligence attack can take numerous forms, such as a former regulator making inquiries, an analyst requesting information or a potential outside partner who wants sensitive information.



  1. Risk management may not be very comprehensive when it comes to identifying and assessing all potential risks to a company. Therefore, it is important for risk management functions to partner with competitive intelligence (CI) since CI will pickup and identify potential risks that are:


    1. Internal within the company

    2. Externally driven outside the company

    3. Both internal and external

    4. Neither internal or external

Answer = b: Risk management may be too internal in its assessment. You can counter this pitfall by integrating risk management with competitive intelligence since competitive intelligence tends to be very externally focused.



  1. You are trying to better understand a specific competitor. This competitor operates in a small local town as the principal employer. You would like to collect some background information from some published sources. Which of the following published sources might be your best source?




  1. Global financial news

  2. National business magazines

  3. Local newspapers

  4. Industry newsletter


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