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About the authors
Enrico Colla is Professor Emeritus at Novancia, Business School Paris. He teaches and researches in the area of retail strategy and internationalisation, and directs researches on commerce, entrepreneurship and business development. Before joining Novancia he taught at
Bocconi University in Milan and at Lyon 3 University and was Dean of Research in Negocia. He consulted and published widely on these subjects in Italian, French and international academic journals. Enrico Colla is the corresponding author and can be contacted at: ecolla@novancia.fr
Paul Lapoule is a Professor at Novancia, Business School Paris. He teaches strategy,
marketing, retailing and entrepreneurship. Consultant, author, Paul Lapoule researches in the area of retail and internationalisation and specializes in case study methodology.
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