Star Conference Key Takeaways
Capitalizing on Tenant Demand Trends – What changes can you make to position your property as a leader in new workplace strategies?
Investigate with the Delos the requirements of the Well Certification and implement where applicable.
Tour Presentation –What changes will you make to your teams presentations?
Involve North American Properties (retail component) on all tours to help sell the retail experience at Atlantic Station. Implementation began 11/12/13.
Implement a Wall of Fame located in both 5 Star facilities demonstrating to our prospects the great tenant mix located at Atlantic Station.
Demystifying the Tenant Rep Experience (Whitley Collins) – What were your takeaways and what can you do differently?
Utilize the leasing scorecard
Aggressively promote CBREGI through local PR firm as the institutional owner to provide comfort to prospects.
John Gilb and Brent Steele to assume higher profile in local market.
Implement robust broker VIP event program focused around Atlantic Station premier events.
Leasing Breakout Session – What can your team do to overcome impediments to completing deals:
Add Executive valet parking for office visitors (details below)
Spec LED signage on the façade of the building to legitimize our signage opportunity
Utilize a crime heat map showing our asset is the safest in the market in spite of perceptions
Increase and expand event experiences of top broker and end-user decision maker.
Property management and 5 star managers breakout sessions: What can you implement from the breakout sessions:
Implement valet program for both office buildings which will enhance “the experience begins at the sidewalk” for existing tenant base, prospects, and brokerage community.
Implement an annual “State of the Union” letter to capitalize on annual accomplishments as well as what is coming for the next year.
Set up Angus preventative maintenance to track all tenant meetings for entire staff.
Coordinate management’s monthly tenant meetings with leasing brokers to enhance broker’s involvement.
Coordinate management’s tenant contact lunches to include leasing brokers as a way to enhance broker’s involvement.
Continue to enforce “there is no on/off switch to service” with all employees and vendors to elevate the customer satisfaction platform.
Include in monthly 5 Star newsletters the tracking of proceeds from 5 Star events and how those proceeds were donated to various organizations.
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