cover a whole discipline, especially those run by prestigious professional associations.
By contrast, most recent startup journals (in the last thirty years) have been specialist journals with much more focused markets and editorial statements of intent. The actual paying circulation of many
new or specialized journals, even those which have been running fora decade, maybe counted in the tensor at best low hundreds. Commercial publishers have kept on starting
new specialist journals, even since the late s when the academic market has been shrinking. Some of the circulations for these titles are so low that there is areal risk to the academics who submit papers – initially that very few people will ever get sight of the journal. In the longer term there maybe some degree of risk that a small, newish journal may fold and its materials become even less accessible.
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