Brand and Product Decisions in Global
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| Street Journal (November 10, 1997), p. B1. 59 Amy Borrus, Eyeglasses for the Masses BusinessWeek (November 20, 1995), pp. 104–105; Nicholas Thompson, “Self-Adjusted Glasses Could Be Boon to Africa The New York Times (December 10, 2002), p. D6. 60 Christopher A. Bartlett and Sumantra Ghoshal, Going Global Lessons from Late Movers Harvard Business Review 78, no. 2 (March–April 2000), p. Colin Stutz, Jimmy Iovine Breaks Down What’s Wrong with the Music Business Billboard (November 29, 2017). Accessed December 15, 2017. 62 The terminology and framework described here are adapted from Thomas Robertson, The Process of Innovation and the Diffusion of Innovation Journal of Marketing 31, no. 1 (January 1967), pp. 14–19. 63 “Fritos’ Round the World Brandweek (March 27, 1995), pp. 32, Richard Waters, Tesla and Elon Musk’s Moment of Truth with First Mass-Market Car Financial Times (July 23, 2017), p. Robert L. Simison, Ford Hopes Its New Focus Will Be a Global Bestseller The Wall Street Journal (October 8, 1998), p. B10. 66 Rebecca Blumenstein, While Going Global, GM Slips at Home The Wall Street Journal (January 8, 1997), pp. B, B4. 67 Elena Bowes, Virgin Flies in Face of Conventions Ad Age International January 1997), p. i4. 68 Laurel Wentz, “Unilever’s Power Failure a Wasteful Use of Haste Advertising Age (May 6, 1995), p. Diana Kurylko, The Accidental World Car Automotive News (June 27, 1994), p. Victoria Griffith, As Close as a Group Can Get to Global Financial Times April 7, 1998), p. Suzy Wetlaufer, The Business Case Against Revolution Harvard Business Review 79, no. 2 (February 2001), p. Douglas B. Holt, John A. Quelch, and Earl L. Taylor, How Global Brands Compete Harvard Business Review 82, no. 9 (September 2004), p. Adapted from P. Ranganath Nayak and John M. Ketteringham, Breakthroughs! How Leadership and Drive Create Commercial Innovations That Sweep the World (San Diego, CA Pfeiffer & Company, 1994), pp. 128–129. See www .prnayak.org, where the whole of Breakthroughs! is available for free download. 23 “Global Brand Simplicity Index 2017.” www.siegelgale.com/siegelgale-unveils- seventh-annual-global-brand-simplicity-index-brands-that-embrace-simplicity- enjoy-increased-revenue-valuation-brand-advocacy-and-employee-engagement/. Accessed March 1, David Aaker and Erich Joachimsthaler, The Lure of Global Branding Harvard Business Review 77, no. 6 (November–December 1999), pp. Leslie Hook, “Bozoma Saint John Financial Times—FT Weekend Magazine December 9/10, 2017), p. Lord Saatchi, Battle for Survival Favours the Simplest Financial Times January 5, 1998), p. Warren J. Keegan, Global Brands Issues and Strategies Center for Global Business Strategy, Pace University, Working Paper Series, Betsy McKay and Suzanne Vranica, “Coca-Cola to Uncap Open Happiness Campaign The Wall Street Journal (January 14, 2009), p. BAH. Maslow, A Theory of Human Motivation in Readings in Managerial Psychology, Harold J. Levitt and Louis R. Pondy, eds. (Chicago, IL University of Chicago Press, 1964), pp. Jeremy Grant, Golden Arches Bridge Local Tastes Financial Times ( February 9, 2006), p. Louis Uchitelle, “Gillette’s World View One Blade Fits All The New York Times (January 3, 1994), p. C3. 32 Andrew Ward, Kathrin Hille, Michiyo Nakamoto, and Chris Nuttal, Flat Out for Flat Screens The Battle to Dominate the $29 bn Market Is Heating up But the Risk of Glut Is Growing Financial Times (December 24, 2003), p. 9. 33 Hellmut Schütte, Consumer Behavior in Asia (New York, NY NYU Press, Ben Bland, China Manufacturing Adaptor Die Financial Times—FT Big Read: China (November 4, 2015), p. Bertrand Benoit and Geoff Dyer, The Mittelstand Is Making Money in the Middle Kingdom Financial Times (June 6, 2006), p. Dana Milbank, Made in America Becomes a Boast in Europe The Wall Street Download 2.75 Mb. Share with your friends:
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