Journal (January 19, 1994), p. B1.
37
Peter Aspden, Diego Della Valle,” Financial Times (August 12, Simon Anholt, The Nation as Brandi Across the Board 37, no. 10
( November–December 2000), pp. Elliot Blair Smith, Early
PT Cruiser Took a Bruising USA Today (August
8, 2001), pp. BB see also Joel Millman, Trade Wins The World’s New Tiger on the Export Scene Isn’t Asian It’s Mexico
The Wall Street Journal May 9, 2000), pp. A, A10.
40
Vanessa Friedman,
Relocated Labels Financial Times (September 1,
2010), p. Kate Hamilton, Project Galore Qualitative
Research and Leveraging Scotland’s Brand Equity
Journal of Advertising Research 40, nos. 1/2
( January–April 2000), pp. 107–111.
Galore is one of two English words that are taken from Gaelic the other is
whisky.
M10_KEEG9756_10_SE_C10.indd 338 24/10/18 5:52 AM